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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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San Francisco—Jun 21, 2007

Malco, Megaplex, and Premiere Theaters Transform Multiplexes with Dolby Digital Cinema

Theater chains transitioning to digital cinema for superb picture quality and moviegoing experience for consumers
Dolby Laboratories, Inc. (NYSE: DLB) today announced that Malco Theatres, Megaplex Theatres, and Premiere Theaters LLC have added Dolby® Digital Cinema systems in several of their locations. Malco and Megaplex Theater chains are currently converting all their screens at specific locations from film to digital. Premiere completed the Dolby Digital Cinema conversion last January.

“The move to digital cinema is gaining a foothold in the heartland of America as theatre chains are able to present their patrons with opening-night quality every night,” said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. “Dolby’s ultimate goal is to enhance the moviegoing experience. The selection by Malco, Megaplex, and Premiere is a tribute to the quality digital cinema technology we produce.”

Dolby Digital Cinema features a complete digital system for storing, managing, and playback of digital movies. Unlike traditional film, digital movies maintain pristine quality and a rock solid image for every presentation, eliminating film scratches and screen dust that distract from the moviegoing experience. Also, the ease of digitally transferring movies across screens in the multiplex allows popular movies to be shown on multiple screens with no need to wait for additional film prints.

Malco Theaters, a leading regional exhibitor, has successfully converted to Dolby Digital Cinema systems in two of its multiplexes: 12 digital cinema systems in its Pinnacle Hills Cinema in Rogers, Arkansas, and 16 systems in its Paradiso Theatre in Memphis, Tennessee. Malco has plans to convert additional multiplexes throughout the year and has already converted nine of its 17 screens at its Malco Grandview in Madison, Mississippi, and seven of its 12 screens at the Malco Cinema in Fort Smith, Arkansas.

“We are at the forefront of the digital cinema evolution as we continue to transition our screens to digital,” said Mike Thomson, Vice President Operations and Technology, Malco Theatres. “Dolby Digital Cinema has provided us with a reliable and easy-to-use solution that delivers crystal clear images every time a movie is shown. It makes a huge difference to our patrons.”

Megaplex Theatres, a regional exhibitor chain based in Utah, has been showing digital content for more than a year. On average, 80 percent of Megaplex content is shown in digital, including more than 150 movie titles to date. The Megaplex 12 Gateway, in Salt Lake City, Utah has been converted to all Dolby Digital Cinema. Megaplex has two other multiplexes scheduled for completion this summer.

”We have definitely seen an increase in interest toward digital cinema," said Dave Bollard, Marketing Manager, Megaplex Theatres. "The educated moviegoer wants to see films in digital for the highest quality movie presentation. Right now, we have 39 screens in digital and consumers are requesting to see films in digital.”

Independent theatre chain Premiere Theaters LLC, located in Melbourne, Florida, became the first all Dolby Digital Cinema multiplex, using 10 Dolby systems. “Premiere Theaters Oaks 10 prides itself on delivering a high-end cinema experience,” said Rob Kurrus, President of Premiere Theaters LLC. “Our customers want to see amazing picture quality, which we can deliver every night using Dolby Digital Cinema.”

To learn more about Dolby Digital Cinema, please visit www.dolby.com/promo/digitalcinema.html.


Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

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Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

 Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Dimension, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the United States and/or other countries. Other trademarks remain the property of their respective owners.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site

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More Dolby News:
Nov 7, 2019 Dolby Cinema Launches 4th Location in UK
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.

Jul 1, 2019 Dolby and Pathé Live Join Forces to Screen "MYLÈNE FARMER 2019 - THE FILM" in Dolby Cinema and Dolby Atmos Theatres
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Dolby Laboratories, Inc. (NYSE: DLB), and Pathé Live today announced that they will offer fans of renowned French artist Mylène Farmer the opportunity to see her concerts in Dolby Cinema® and Dolby Atmos® screens in France, and in Dolby Atmos screens across Belgium, Switzerland, Canada and Russia for a one night only event in cinemas on November 7th this year.

Jun 18, 2019 Dolby and Odeon Cinemas Group Expand UK Footprint with Dolby Cinema Screens Launching in Manchester and Birmingham This Autumn
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Dolby Laboratories, Inc. (NYSE: DLB) and ODEON Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) today announced that Manchester and Birmingham will be the latest cities in the UK to have a premium cinema experience brought to their film fans with a Dolby Cinema.

May 17, 2019 First Dolby Cinema Opens in Germany with Kinopolis Gruppe in Munich
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Dolby Laboratories, Inc. and Kinopolis Gruppe today announced the opening of the first Dolby Cinema in Germany at the renowned Mathäser Palast in Munich. Film fans can now enjoy the very best cinema presentation in the heart of the city, following the opening of the highly-anticipated site.

Mar 28, 2019 Dolby Drives Global Momentum at CinemaCon 2019
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Dolby Laboratories, Inc. (NYSE: DLB) showcases global growth for Dolby Cinema as well as a full spectrum of innovative, industry-leading solutions for cinema exhibition, including the new Dolby Cinema Processor CP950 at CinemaCon 2019.

Feb 25, 2019 Dolby Congratulates 91st Academy Award Winners Including Best Sound Editing and Sound Mixing “Bohemian Rhapsody” and Best Cinematography “Roma”
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Dolby Laboratories celebrates the talented winners of this year’s 91st Academy Awards who utilized Dolby’s immersive audio-visual technologies within their captivating filmmaking. Dolby is proud to partner with filmmakers, artists, and creatives who have utilized Dolby Vision imaging – providing incredible brightness, contrast, and color – and the immersive flowing audio of Dolby Atmos, bringing their stories to life.

Jan 22, 2019 Dolby Technology Powers Academy Award Nominated Films Including “A Star is Born,” “Black Panther,” and “Roma”
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Dolby Laboratories congratulates this year’s Academy Award nominees who have tapped into the audio-visual power of Dolby technologies to draw audiences into their stories. Whether through Dolby Vision imaging – providing incredible brightness, contrast, and color, or Dolby Atmos, immersive audio that flows all around you – Dolby technologies bring every theatrical moment to life.

Dec 10, 2018 Dolby Showcases Strong Momentum of Dolby Atmos and Dolby Cinema at CineAsia 2018
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Dolby Laboratories, Inc. (NYSE: DLB) returns to CineAsia 2018 on December 10-13 at Hong Kong Convention and Exhibition Center (HKCEC) to highlight the growing momentum of Dolby Atmos and Dolby Cinema. Dolby will showcase its full spectrum of industry-leading solutions, including newly available products to deliver end-to-end audio, imaging, accessibility, and postproduction solutions for the cinema industry.

Dec 6, 2018 Dolby Laboratories and Tahoe Cinemas Partner to Expand Dolby Cinema Footprint in China
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Dolby Laboratories, Inc.(NYSE: DLB) and Beijing Tahoe Film and Culture Development Co., Ltd. (“Tahoe Cinemas”) today announced an agreement to expand the Dolby Cinema footprint in China. Tahoe Cinemas is a subsidiary of Tahoe Group and its professional investment platform in film industry. Tahoe Group is a major enterprise in China with businesses extended to real estate, healthcare, education, film, finance and other fields.

Nov 7, 2018 London’s Glittering Home of the Premiere Returns
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Europe’s most famous cinema, London’s ODEON Leicester Square, will reopen this Christmas following an 11 month, multi million pound Luxe refurbishment that has transformed the UK’s ‘home of the premiere’ back into a global icon in the heart of London’s West End. ODEON Luxe Leicester Square will be the European flagship for Odeon Cinemas Group, Europe’s largest cinema operator, an AMC Entertainment company.

Oct 3, 2018 Dolby Surpasses Milestone of 4,000 Dolby Atmos Screens Worldwide
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Dolby Laboratories, Inc. (NYSE: DLB) today announced that the company has reached a major milestone with more than 4,000 Dolby Atmos screens installed worldwide. Dolby Atmos momentum continues to grow globally with screens installed in over 90 countries.

Aug 21, 2018 Dolby Laboratories Partners with Wanying Cinema Line to Extend the Spectacular Dolby Cinema Experience in China
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Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor wholly owned by China Resources Land Limited with the brand MIXCINE, today announced a partnership to extend the spectacular Dolby Cinema® experience to more moviegoers in China. With the partnership, the first location is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.

Jun 13, 2018 Dolby and Kinopolis to Bring First Dolby Cinema to Germany
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Dolby Laboratories, Inc. (NYSE: DLB) and Kinopolis have entered into an agreement for the first deployment of Dolby Cinema in Germany. The initial site is expected to open later in 2018 at the renowned Mathäser Palast in Munich. Kinopolis is the first company to bring Dolby Cinema to Germany.

Jun 13, 2018 Dolby and Odeon Cinemas Group, an AMC Entertainment Company, to Bring First Dolby Cinema to the UK
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Dolby Laboratories, Inc. (NYSE: DLB) and Odeon Cinemas Group, an AMC Entertainment Company, (NYSE:AMC) have entered into an agreement for the first deployment of Dolby Cinema in the United Kingdom. The rollout will see seven Dolby Cinema sites open nationwide over the next several years.

Jun 13, 2018 Dolby Announces European Cinema Market Expansion at CineEurope 2018
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Dolby Laboratories, Inc. (NYSE: DLB) returns to CineEurope 2018 (Expo Hall, Suite B) at the Centre de Convencions Internacional Barcelona (CCIB) to showcase global expansion momentum for Dolby Cinema and its full spectrum of industry-leading solutions, including newly available products to deliver end-to-end audio, imaging, accessibility, and post-production technology for the cinema industry.
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