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# 1950 Theatre TV

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San Francisco—Aug 23, 2007

Kinepolis Selects Dolby 3D for Major European Deployment

Dolby Laboratories, Inc. (NYSE: DLB) today announced that the Kinepolis Group has selected the new Dolby® 3D Digital Cinema technology to outfit 17 screens throughout Europe.

Kinepolis recently opened its 23rd cinema multiplex, in Ostend, Belgium, and installed the first Dolby 3D system in Europe. The Belgium-based exhibitor plans to convert one screen per complex using the Dolby 3D system.

“Kinepolis continues to be impressed with the quality of Dolby’s digital cinema technology,” said Nicolas Hamon, Projection and Sound Manager, Kinepolis Group. “With almost 50 Dolby Digital Cinema screens currently deployed, we expect a seamless transition to Dolby 3D.”

“The Kinepolis Group continues to be at the forefront of cinema technology and recognizes the value of digital Dolby 3D to the overall moviegoing experience,” said John Iles, Vice President, Cinema, Dolby Laboratories. “Many movies will be released in digital 3D over the next few years, and Dolby is committed to offer the industry a cost-effective solution making digital 3D available to consumers around the world.”

Dolby 3D provides exhibitors with an efficient and flexible solution designed to give consumers a superior 3D experience. The technology utilizes the white screen already in auditoriums, so exhibitors do not have the added costs nor the quality compromise associated with the use of a “silver screen” required by some 3D systems. Additionally, Dolby provides reusable 3D glasses which are cost-effective and environmentally friendly for exhibitors.

Dolby 3D uses a unique color-filter technology that provides realistic color reproduction and extremely sharp 3D images to the audience from every seat in the house. The solution adds a retractable filter-wheel accessory to any DLPTM digital cinema projector that can be easily moved out of the light path when switching from 3D to 2D digital cinema presentations. Therefore, exhibitors can transfer movies into a smaller auditorium equipped with Dolby 3D later in the movie’s run.

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About Kinepolis Group: Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management. In Europe, Kinepolis Group NV has 50 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. Since the acquisition of the Canadian movie theatre group 'Landmark Cinemas' in December 2017, Kinepolis now also operates 45 cinemas in Canada. In total, Kinepolis Group currently operates 95 cinemas (43 of which it owns) worldwide, with a total of 829 screens and more than 180,000 seats. Including the acquired Canadian organization, Kinepolis now employs 3,750 people, all committed to giving millions of visitors an unforgettable movie experience. Kinepolis Group Directory page

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