WATERLOO REGION, ON—Dec 7, 2007
Christie Supplies Canada’s Largest Digital Cinema Theatre Complex
Cineplex Entertainment Sets New Standard for Theatres Throughout North America
Christie, a global leader in Digital Cinema, is delighted to announce its acclaimed Digital Cinema projectors are installed and ready to usher in a new era of entertainment at Canada’s newest and largest Digital Cinema complex, SilverCity Oakville Cinemas, in Oakville, Ontario, Canada. The first of its kind, SilverCity Oakville Cinemas will open to the public on December 7th and will feature nine theatres equipped with Christie DLP Cinema projectors. Additionally, a Christie DW series 3-chip DLP widescreen projector will display digital pre-show entertainment in the new expansive lobby.
Cineplex Entertainment (TSX:CGX.UN) selected the world’s most popular Digital Cinema projection system, the Christie CP2000 series, to outfit nine auditoriums, bringing an experience like no other to out-of-home entertainment. Two Christie CP2000-S and seven of Christie’s latest CP2000-ZX DLP Cinema projectors will deliver the most visually stunning, razor-sharp images that moviegoers have ever seen.
“We believe SilverCity Oakville Cinemas will set a new standard for theatres throughout North America,” said Ellis Jacob, president and CEO, Cineplex Entertainment. “We’re especially proud to be working with Christie, recognized as the world’s Digital Cinema leader. Their technology not only provides resolution that is far greater than high-definition, it also gives us the flexibility to offer our guests a tremendous variety of choice in entertainment, including big screen events such as NHL hockey, Metropolitan Opera performances and this holiday season’s most talked about event, National Ballet of Canada’s The Nutcracker”.
“This is a true entertainment complex like no other, that guests of all ages will enjoy,” commented Dave Muscat, director of sales, Christie Digital Systems Canada, Inc. “We’re extremely pleased to be working with Cineplex Entertainment on what is now the largest Digital Cinema equipped entertainment complex in Canada and the first of its kind in North America. It is also a fitting place for the Christie CP2000 and Christie DW3K – both of which are manufactured in Kitchener, Ontario at our world-class, ISO 9001:2000 manufacturing headquarters.”
Christie’s famous CP2000 series projectors are installed in over 4,300 theatres worldwide and have launched major digital movie premieres including Lucasfilm’s “Star Wars: Episode III - Revenge of the Sith”, Disney/Pixar animated feature “Cars”, Walt Disney Pictures’/Jerry Bruckheimer Films’ “Pirates of the Caribbean” and most recently Paramount Pictures/Robert Zemeckis’ “Beowulf” in 3D Digital Cinema. The projectors have also supported international film festivals including the Cannes Film Festival and Toronto International Film Festival.
Christie holds one of only three exclusive licenses of Texas Instruments’ DLP Cinema technology and is the most installed and preferred choice for Digital Cinema entertainment worldwide with 80% market share and backing from six major Hollywood Studios. The pioneering DLP Cinema technology in Christie’s projectors ensures perfect reproduction of movies, time and time again, as well as pristine, 2K-resolution picture quality that delivers extreme contrast and vibrant colors.