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# 1937 Scophony

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CYPRESS, CA—Dec 20, 2007

Christie Announces Record Year in Digital Cinema

Celebrates Blockbuster Success with 80% Global Dominance
Christie, a global leader in Digital Cinema, announced record sales of its DLP Cinema(r) projection systems worldwide for 2007, outpacing the entire field of competition to take a commanding 80% control of the market, a nearly 20% increase over the previous year. Christie surpassed original industry expectations, setting a strong pace of installation that has culminated in more than 4,400 digital screens to date across North and South America, Europe, South Africa, Australia and Asia.

Due to the groundbreaking work of Access Integrated Technologies, Inc. (“AccessIT”) (NASDAQ: AIXD), which launched the world’s first and largest deployment program for Digital Cinema, Christie is presenting digital feature films in 85% of North American installations. In addition, Christie posted record sales of its Digital Cinema projectors for large-scale 3D deployments across the U.S. teaming with REAL D on installation agreements with AMC Entertainment, Inc. (AMC), Cinemark (NYSE: CNK) and Cineplex Entertainment (TSE: CGX.UN) for the opening of the animated feature, Columbia Pictures’ “Monster House”.

Christie’s Digital Cinema successes are marked by historic wins with some of the biggest players in the industry worldwide, including:
  • Exclusive provider for Regal Entertainment Group (NYSE: RGC), Eastvale Gateway Stadium 14 – the first all-digital Regal site in California.
  • Exclusive provider for the Cineplex Entertainment (TSE: CGX.UN) SilverCity Oakville Cinemas – the first of its kind and largest Digital Cinema theater complex in Canada with DLP Cinema, a Texas Instruments (NYSE: TXN) projection technology.
  • Exclusive agreement to digitize 100% of Circuit George Raymond (“CGR Cinemas”), France’s largest cinema chain with 400 screens, as part of CGR Cinémas exclusive Virtual Print Fee (VPF) based agreement with Arts Alliance Media (“AAM”), Europe’s leading provider of digital distribution services. CGR Cinémas will be the first European exhibitor to convert completely to Digital Cinema exhibition.
  • Commitment with Russian distributor Nashe Kino in partnership with Nevafilm Digital Labs to deliver all future movies in digital format. Christie is the largest Digital Cinema projection provider in the country.
  • Exclusive Digital Cinema sponsor for the Toronto International Film Festival and the Manhattan Short Film Festival; the single Digital Cinema provider for XDC, the official Digital Cinema partner of the 2007 Cannes Film Festival.
Christie’s success comes just over two and a half years after introducing the groundbreaking Christie/AIX funding plan, which many analysts credit with jump-starting the large-scale deployment of Digital Cinema and revolutionizing the industry. The innovative Virtual Print Fee (VPF) formula won the backing of the major Hollywood studios and was quickly adopted as the industry standard, serving as the prototype for all new deployment agreements. Today, large national chains and major regional exhibitors are benefiting from the operational efficiencies of Digital Cinema and are reaching new audiences with alternative content programming opportunities and stunning picture quality. Christie remains committed to supporting existing and emerging customers in this new era of entertainment.

Christie’s Entertainment Solutions Business Unit (ESBU) is responsible for the DCI Compliant system design blueprint for the 3,750 fully networked Digital Cinema systems deployed in the USA and financed by Access Integrated Technologies, Inc. (“AccessIT”) (NASDAQ: AIXD). These systems incorporated Christie’s state-of-the-art CP2000 series of DLP Cinema projectors, Doremi’s DCP2000 Digital Cinema server and AccessIT’s Theatre Command Center(r) software, all of which were thoroughly tested in Christie’s Digital Cinema software and hardware regression testing laboratory in Cypress, California.

“Christie is the only DLP Cinema projection manufacturer to enter the market with more than 75 years of innovation and a long-established commitment to exhibitors,” noted Jack Kline, president and COO, Christie Digital Systems USA, Inc. “Our unrivaled experience is a major factor in our success, helping us secure exclusive deals with exhibitors, distributors, movie studios, and technology providers to install the next generation of entertainment in theaters worldwide. As they transition to digital, exhibitors know that the show must go on, and to ensure the systems run at optimum levels, they are going with a proven winner.”

Christie’s Managed Services group, the largest cinema technical organization in the world, is supporting more than 8,000 screens at over 585 sites across the U.S. and Canada. Exhibitors are contracting for the company’s managed services solutions in record number, citing Christie’s three-quarter century of innovation and proven reliability – more than any other DLP Cinema projector manufacturer – as a prime factor in their decision. The service features over 150 network operations center personnel, service and field application engineers, covering all manufacturers’ film and digital projectors, networking and support technologies.

Kline observed that Christie has expanded its manufacturing facilities to become a state-of-the-art worldwide center of excellence, helping the company maintain and extend its formidable lead. Christie has also significantly increased its technical staff, expanded its managed services personnel, streamlined internal processes, and strengthened its quality control to ensure a standard of quality and reliability that is unsurpassed in the industry.

The renowned Christie CP2000 series projectors are installed in more than 4,400 systems worldwide and have launched major digital movie premieres including Lucasfilm’s “Star Wars: Episode III - Revenge of the Sith”, Disney/Pixar animated feature “Cars”, Walt Disney Pictures’/Jerry Bruckheimer Films’ “Pirates of the Caribbean”, and most recently Paramount Pictures/Robert Zemeckis’ “Beowulf” in 3D Digital Cinema.

Christie was the first exclusive licensee of Texas Instruments’ (NYSE: TXN) DLP Cinema technology. Its projectors ensure perfect reproduction of movies, time and time again, as well as a vivid, 2K-resolution picture quality that delivers contrast and unparalleled vibrant colors.

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Aug 15, 2018 Cinemark Theatres Acquires Christie® CP4325-RGB Pure Laser Cinema Projector for its Multiplex in Kaohsiung
Jul 27, 2018 Christie Continues to Set the Standard for Cinema Technology Innovation at the 2018 Australian International Movie Convention
Jul 4, 2018 Christie Brings its Expertise to Big Cine Expo for the Third Time as Official Technology Partner
Jun 18, 2018 Christie Marks Ten Years of Collaboration with Shanghai International Film Festival as Exclusive Cinema Projection Partner
Jun 7, 2018 Christie Debuts Cinema Industry’s First Affordable RGB Pure Laser Projector at CineEurope 2018
Jun 4, 2018 Conque 2018, the Mexican Comic Convention, Came to Life with Christie
May 29, 2018 Christie Projector Lighting Up Wes Anderson Retrospective at Mexico’s National Film Theatre
May 18, 2018 Twelve Years A Partner – Christie Clocks Up Perfect Dozen at Cannes Film Festival
Apr 23, 2018 Wanda Film Holding and Christie to jointly establish Cinema Technology Center of Excellence (CTCE) research and development laboratory
Apr 20, 2018 CEN Engages Cinema Audiences Nationwide, Rewards Moviegoers for Sharing Behaviors with Surveyme
Apr 19, 2018 Steeped in Film Heritage, Christie Shapes Future of Cinema Technology
Apr 19, 2018 Showtime Cinemas Opens Second “All Christie” Cineplex in Taiwan
Apr 18, 2018 Kinoplex Completes Digital Cinema Roll-Out with Christie
Mar 19, 2018 Christie Demonstrates its Ongoing Support for Independent Exhibition in Australia and New Zealand at the ICA Conference & Gala Dinner 2018
Jan 23, 2018 Yashan International Resort Hotel Selects Christie Cinema Solutions for VIP Theater
Jan 8, 2018 Largest Public Cinema Chain in Brazil Selects Christie Projectors
Dec 13, 2017 Hoyts Purchases Christie® CP4325-RGB Pure Laser Cinema Projectors
Dec 12, 2017 Brilliance Takes Shape as Christie Delivers Cutting-Edge Cinema Solutions at Cineasia 2017
Dec 11, 2017 Premium Movie-Going Experiences Now in Reach of Mainstream Cinemas with Introduction of Christie’s Direct-Coupled RGB Pure Laser Projector
Dec 6, 2017 Emagine Entertainment Growing with Christie as Technology Partner
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