Las Vegas, NV —Mar 22, 2004
Texas Instruments DLP Cinema™ Projectors Experience Substantial Overseas Growth
Studios Benefiting from DLP Cinema™ Subtitling Capabilities for International Distribution
Texas Instruments (TI) (NYSE: TXN) at ShoWest 2004, the largest annual
convention for the motion picture industry, announced that they are seeing
significant adoption of DLP Cinema™ technology in International markets, through
projector manufacturer partners BARCO, Christie Digital and NEC/ Digital
New international installments of DLP Cinema™ projectors include:
- UK: The UK Film Council has announced plans to install up to 250 digital
cinema screens utilizing DLP Cinema™ technology, with deployment commencing
later this year.
- China: China Film Group installed 20 DLP Cinema™ projectors in February 2004,
bringing the countrywide total to 54. They plan another significant deployment
by year end.
- Singapore exhibitors are installing 20 DLP Cinema™ projectors in the first
half of this year.
- Other countries, including Belgium, Korea, Japan, Thailand and Taiwan are
increasing their digital cinema screen counts this year.
In addition, International studio distributors and exhibitors are now enjoying
success with DLP Cinema™ CineCanvas™ subtitling capabilities, which allows
instantaneous subtitling of digital movies in any language with the flip of a
switch, eliminating the need to create costly master “prints” in subtitle
regions. Disney/ Buena Vista International has internationally distributed more
than 5 movies, including Finding Nemo and Pirates of the Caribbean, utilizing
these subtitling capabilities in Belgium, Korea, Thailand and Hong Kong. Other
distributors including Warner Bros. and 20th Century Fox have released movies
using CineCanvas™ subtitling.
“We have had a great reaction from international exhibitors about the ease of
use and success of digital subtitling,” said Lilia Deligio, VP, Film Operations,
Buena Vista International.
DLP Cinema™ technology-enabled products can be seen at ShoWest at the Barco,
Christie Digital and Digital Projection International booths, ranging from
smaller integrated versions for post-production and smaller screens to the 2K
resolution production model projectors designed for larger auditoriums.