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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Ca—Mar 15, 2010

Sonic Equipment Expands Deployment with Christie 4K-Ready Digital Cinema Projectors

Independent Theaters Continue Rapid Pace of Digital Cinema Deployments
Christie®, a global leader in digital cinema, announced that Sonic Equipment Company has ordered 100 Christie Solaria Series 4K-ready Series 2 digital cinema projectors, which utilize Academy Award1-winning DLP Cinema® technology from Texas Instruments (TI) (NYSE: TXN).  

As part of the Cinedigm Phase 2 digital cinema deployment plan, the Christie projectors will be installed in theaters across the United States, to upgrade existing multiplexes and as part of new theater constructions.  Sonic Equipment will also now offer Christie Managed Services to all its customers, making available a comprehensive suite of technical support and maintenance services to perfectly match their customers’ needs, from basic to the most robust, 24-hour, year-round support.
 
Kansas-based Sonic Equipment Company, which also offers full-service consulting, remodeling and new construction to motion picture exhibitors, is also a certified reseller of Christie digital cinema projectors.  With more than 400 screens across thirteen states, they have been rapidly expanding over the past several years to become one of the industry’s fastest growing companies. Christie is a major partner in Sonic’s highly successful digital rollout strategy, which calls for the installation of hundreds of additional projectors in many new locations this year.
 
Sonic Equipment chose the Christie CP2220 and Christie CP2230 Solaria Series digital cinema projectors for the features that independent exhibitors want most – brilliant picture quality, the lowest cost of operation, and a proven track record of reliability. 
 
“Having the latest technology is extremely important to us.  We want to make sure our customers are getting the best and widest range of products, with the highest quality technical support.  We recommend Christie DLP Cinema projectors because they have proven to be the most reliable and affordable over the years we have installed them,” said Eric L. Olson, Director of Operations for Sonic. “The Christie Solaria Series offer exceptional brightness and resolution, and at the same time are cost-efficient, which makes our customers confident with our choice of projection solutions.”
 
Olson added: “Customers ask us, ‘What’s the best technology for digital cinema?’ and we don’t hesitate to say DLP Cinema, which is at the heart of Christie projectors.  We’re extremely well trained in DLP Cinema and absolutely trust its reliability.”
 
Mike Covey, Digital Cinema manager at Sonic, noted, “We installed digital equipment in over 70 screens in 2009.  Christie has been with us every step of the way and their excellent technical staff has helped us through the many questions that come up in transitioning from 35mm to digital.  Their products and technical expertise ensure the smoothest installations, whether retrofitting existing screens or helping customers design new facilities from the ground-up.”
 
“Strong working relationships based on trust is key to our continued leadership in digital cinema,” said Craig Sholder, Vice President, Entertainment Solutions, Christie.  “Resellers like Sonic Equipment bring a strong commitment to providing their customers with the highest quality products and services, and we’re proud that our projectors and the technical expertise of Christie Managed Services are integral to their success.”   


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Sonic Equipment Company Web Site
About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page

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Sep 16, 2021 Big World Cineplex Chooses Christie RGB Laser Projection for its Flagship Multiplex in Wuxi
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Sep 9, 2021 Christie helps Toronto International Film Festival welcome guests back to theatres as the Official Digital Projection Partner
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Aug 23, 2021 Christie CP4415-RGB and CP4420-RGB Deliver High-End Cinema Performance for Smaller Screens
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Aug 19, 2021 Christie Set to Welcome Attendees Back to CinemaCon 2021 with Lineup of New RGB Pure Laser Projectors and UV Disinfection Device for Cinema
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CinemaCon 2021 is just around the corner and Christie® is excited to welcome the industry back for the 10th celebration of CinemaCon, the official convention of The National Association of Theatre Owners (NATO), on August 23-26, at Caesars Palace in Las Vegas.

Aug 6, 2021 Ambassador Theatres Chooses Christie Cinema Solutions for its Taipei and Taichung Multiplexes
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Christie® is pleased to announce that Ambassador Theatres, one of the largest movie theatre chains in Taiwan, has chosen its state-of-the-art cinema solutions for two multiplexes located in Taipei and Taichung.

Jul 19, 2021 Christie’s RGB Pure Laser Cinema Projection at Sunshine Palace, Jamaica’s Newest Multiplex
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Christie® is pleased to announce that the Jamaican cinema chain Palace Amusement Company has opened a new four-screen multiplex in Portmore Pines, St Catherine, featuring Christie digital cinema projection throughout, including an RGB pure laser projector, the first of its kind in the country. CES+ (Cinema Equipment & Supplies) carried out the installation.
More Sonic Equipment Company News:
Jan 2, 2019 B&B Theatres President Bob Bagby Announces Sale of Sonic Equipment Company
Oct 24, 2017 Sonic Equipment selects CIELO to deliver best-in-class support services to over 1000 screens in the US
Nov 12, 2015 B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
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Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced it is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville, which opened on November 5.

Sep 8, 2015 Sonic Equipment Company Announces Ron Hageman as New Executive Director
May 15, 2015 Sonic Equipment Company Hires Former Wehrenberg Chief Engineer Dan Herron as STL District Tech
Apr 1, 2014 Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors
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Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

Apr 11, 2013 Business Day to Feature Sonic Equipment
Aug 8, 2012 NATO of Kansas & Missouri Is Proud to Announce Show A Rama 2013
Apr 24, 2012 Sonic Equipment Company Joins Forces with Arnold Park Digital to Address the Challenges Faced by Art House Theatres and Independent Exhibitors
Apr 19, 2012 The Sunset is Bright in the Digital Conversion Era
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