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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Ca—Mar 15, 2010

Sonic Equipment Expands Deployment with Christie 4K-Ready Digital Cinema Projectors

Independent Theaters Continue Rapid Pace of Digital Cinema Deployments
Christie®, a global leader in digital cinema, announced that Sonic Equipment Company has ordered 100 Christie Solaria Series 4K-ready Series 2 digital cinema projectors, which utilize Academy Award1-winning DLP Cinema® technology from Texas Instruments (TI) (NYSE: TXN).  

As part of the Cinedigm Phase 2 digital cinema deployment plan, the Christie projectors will be installed in theaters across the United States, to upgrade existing multiplexes and as part of new theater constructions.  Sonic Equipment will also now offer Christie Managed Services to all its customers, making available a comprehensive suite of technical support and maintenance services to perfectly match their customers’ needs, from basic to the most robust, 24-hour, year-round support.
 
Kansas-based Sonic Equipment Company, which also offers full-service consulting, remodeling and new construction to motion picture exhibitors, is also a certified reseller of Christie digital cinema projectors.  With more than 400 screens across thirteen states, they have been rapidly expanding over the past several years to become one of the industry’s fastest growing companies. Christie is a major partner in Sonic’s highly successful digital rollout strategy, which calls for the installation of hundreds of additional projectors in many new locations this year.
 
Sonic Equipment chose the Christie CP2220 and Christie CP2230 Solaria Series digital cinema projectors for the features that independent exhibitors want most – brilliant picture quality, the lowest cost of operation, and a proven track record of reliability. 
 
“Having the latest technology is extremely important to us.  We want to make sure our customers are getting the best and widest range of products, with the highest quality technical support.  We recommend Christie DLP Cinema projectors because they have proven to be the most reliable and affordable over the years we have installed them,” said Eric L. Olson, Director of Operations for Sonic. “The Christie Solaria Series offer exceptional brightness and resolution, and at the same time are cost-efficient, which makes our customers confident with our choice of projection solutions.”
 
Olson added: “Customers ask us, ‘What’s the best technology for digital cinema?’ and we don’t hesitate to say DLP Cinema, which is at the heart of Christie projectors.  We’re extremely well trained in DLP Cinema and absolutely trust its reliability.”
 
Mike Covey, Digital Cinema manager at Sonic, noted, “We installed digital equipment in over 70 screens in 2009.  Christie has been with us every step of the way and their excellent technical staff has helped us through the many questions that come up in transitioning from 35mm to digital.  Their products and technical expertise ensure the smoothest installations, whether retrofitting existing screens or helping customers design new facilities from the ground-up.”
 
“Strong working relationships based on trust is key to our continued leadership in digital cinema,” said Craig Sholder, Vice President, Entertainment Solutions, Christie.  “Resellers like Sonic Equipment bring a strong commitment to providing their customers with the highest quality products and services, and we’re proud that our projectors and the technical expertise of Christie Managed Services are integral to their success.”   


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
Sonic Equipment Company Web Site
About Sonic Equipment Company: Sonic Equipment Company is the leading provider of cinema sales, service and installation. We strive to provide the best possible service to community-owned theatres and independent exhibitors nationwide. Our unique and customizable programs provide exhibitors with a broad selection of services and equipment to fit their needs. Sonic Equipment Company Directory page

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May 17, 2022 Festival de Cannes Continues Technical Partnership with Christie
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Christie® is delighted to be confirmed as the official projection technology partner for the 75th Cannes Film Festival. The event, which runs May 17-28, will see projectors from across Christie’s broad portfolio powering screens throughout all venues. The Festival is set to welcome approximately 35,000 guests, a significant increase over last year’s 24,000. Christie will provide installation and show support for the occasion, as it celebrates its 16th year as technical partner.

May 16, 2022 Christie Acquires Assets of Brass Roots Technologies
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Christie® today announced its acquisition of assets from  Brass Roots Technologies LLC, an Allen, Texas-based technology innovation company specializing in consulting and the engineering design of advanced optics and electronics for high-performance display and imaging systems.  All current employees of Brass Roots Technologies have transferred to Christie and the operations will remain in Allen, Texas under the Christie name.


Apr 26, 2022 Christie and Lightstorm Entertainment Push the Boundaries of Cinematic Experience
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In a partnership that spans 16 years, Christie® and Lightstorm Entertainment, Inc., filmmaker James Cameron’s production company, collaborated to bring enhancements to theatrical display capabilities for 3D, HFR digital cinema for Avatar and the much-anticipated Avatar 2.  Known for his creativity and development of cutting-edge technologies to push the frontier of cinematic storytelling, Cameron used Christie cinema projectors as a key part of realising his vision.

Apr 25, 2022 Christie Purchases Cinergy Software from DCIP
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Christie® today announced the purchase of Cinergy software from Digital Cinema Implementation Partners, LLC (DCIP). Cinergy is a cloud-based enterprise platform that consists of powerful yet easy to use tools to help operators track, monitor and efficiently manage theatre presentation quality in one centralized platform.

Apr 21, 2022 Christie Continues to Deliver Innovative Solutions for Exhibitors with New RGB Laser and Xenon Projectors
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Christie® is pleased to announce that it is expanding its range of solutions for the cinema industry with the launch of new RGB pure laser and Xenon projectors. With brilliant color to engage moviegoers, and designed with advanced features to meet the needs of cinemas, the new Christie CP2420-Xe, CP4420-Xe, , CP4425-RGB and CP4435-RGB projectors offer reliable, yet affordable, projection solutions.

Apr 20, 2022 Christie Ready to Shine Brightly at CinemaCon 2022
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Christie® is excited to gather and engage with the cinema industry for CinemaCon, taking place April 25-28 at Caesars Palace, Las Vegas. For over 20 years, Christie has showcased its industry-leading cinema technology at the industry’s premiere gathering of cinema exhibition professionals as the preferred projection provider for the industry, and 2022 will be no different. In Milano Ballrooms I and V, a range of technology to meet the needs of every screen size will be on display, including the launch of new projectors.

Apr 4, 2022 Christie Appoints Chairman and CEO Hideaki Onishi
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Christie® has announced Hideaki Onishi as its new chairman and CEO. With more than 30 years of management experience in various positions within the Ushio, Inc. group – parent company of Christie – Hideaki will begin his role immediately to lead Christie into its next chapter. Hideaki will replace Kazuhisa Kamiyama, who has completed his tenure with Christie and is returning to Japan to take up a new role at Ushio headquarters.

Mar 21, 2022 Malaga Film Festival Premieres with Christie Cinema RGB Laser Projectors
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Christie® is pleased to announce that its RGB pure laser projectors will be used for the first time at the Malaga Film Festival, one of Spain’s biggest film events, to be held from 18 through 27 March 2022, marking its silver anniversary. The Christie partner Sercine, an official festival collaborator, is looking after the integration and support for the event’s projection solutions.

Mar 14, 2022 Midland Square Cinema Chooses Christie 4K RGB Pure Laser Projection for its Flagship Auditorium
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Christie® is pleased to announce that Midland Square Cinema, a major multiplex operated by Midland Square Cinema Joint Venture, has chosen its leading edge 4K RGB pure laser projection system featuring Christie Real|Laser™ illumination technology for its flagship auditorium.

Feb 9, 2022 Delphi Filmpalast Berlin Invests in Christie RGB Pure Laser Projection
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For decades, the Delphi Filmpalast theatre has been among the venues of the Berlin International Film Festival, or “Berlinale”, one of the largest public film festivals in the world.
More Sonic Equipment Company News:
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Nov 12, 2015 B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
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Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced it is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville, which opened on November 5.

Sep 8, 2015 Sonic Equipment Company Announces Ron Hageman as New Executive Director
May 15, 2015 Sonic Equipment Company Hires Former Wehrenberg Chief Engineer Dan Herron as STL District Tech
Apr 1, 2014 Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors
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Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

Apr 11, 2013 Business Day to Feature Sonic Equipment
Aug 8, 2012 NATO of Kansas & Missouri Is Proud to Announce Show A Rama 2013
Apr 24, 2012 Sonic Equipment Company Joins Forces with Arnold Park Digital to Address the Challenges Faced by Art House Theatres and Independent Exhibitors
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