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# 1941 RCA

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Rancho Cordova, CA—Oct 29, 2010

Cinemark Selects Barco for 100% of Their Latin American Digital Cinema Deployments

Barco is now the exclusive provider of digital cinema projectors for Cinemark's 132 theatres comprising over 1,000 screens in 13 countries throughout Mexico, Central and South America
Digital cinema pioneer Barco announced today that it is continuing to grow its market share in Latin America with a new deal to provide Series 2 digital cinema projectors to Cinemark for 100% of their digital cinema deployments in 13 countries throughout Latin America.

Expanding upon Barco's existing large-scale deployments and customer base in Latin America, this new deal with Cinemark establishes Barco as the clear market leader in Latin America. In accordance with this new commitment, Barco is providing a mix of DP2K-23B and DP2K-32B digital cinema projectors, all of which are DCI-compliant (http://www.dcimovies.com/compliance/) and feature Texas Instruments' three-chip DLP Cinema® technology. 

Barco is leveraging its solid foundation of service and support in Latin America to significantly expand local parts depots, increase technical support staff and add additional service teams. Customers can attend digital cinema certification training locally in Barco's Sao Paulo, Brazil training center, where materials are provided in their native languages. Training for customers in Mexico and Central America is also conveniently available in Barco's Sacramento, California facility. 

Cinemark Latin America has the largest presence of any theatre company throughout Central and South America. Cinemark has aggressively expanded into this market as a result of increased multiplex theatre construction, attractive demographics with a significant teenage population, and a growing acceptance of movie-going as a form of entertainment. Its recent expansion into 11 other countries follows successful deployments in both Mexico and Brazil, the two largest economies in Latin America. 

“We are pleased to expand our partnership with Barco as we continue to deploy our circuit in Latin America. Barco's global reach and regional coverage provide a great fit with our business model, and they truly share our commitment to providing the highest quality digital cinema experience to our patrons in the Southern hemisphere,” commented Valmir Fernandes, President of Cinemark International. 

Luciano da Silva, Director of Technology of Cinemark commented, “Barco was the proven choice for Cinemark in Latin America based on our highly successful experience with them in our North American deployments. In addition to providing the brightest, most reliable projectors in the industry, Barco has been quick to respond to our needs with top-notch customer service and dedicated support to ensure consistent performance and streamlined operations for our theatres.” 

“Barco is excited to extend our partnership with Cinemark as they expand their digital cinema roll-out into Latin America, and we are honored to now be the exclusive supplier of projector systems to Cinemark's worldwide circuit. We look forward to expanding our market-leading, local presence in Latin America to fulfill exhibitors' service, training and support needs for many years to come,” commented Todd Hoddick, VP Digital Cinema, Barco North America.

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 533 theatres with 5,959 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of December 31, 2017. Cinemark Holdings, Inc. Directory page

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