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# 1938 Baird.

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Iola, KS—Nov 22, 2010

Digital Comes to Shawano, Wisconsin

Suick Theatres is excited to announce their first leap into the digital cinema era by signing with Sonic Equipment Company of Iola, Kansas to fully convert their 4-screen facility in Shawano, WI.  Using the latest in DLP Cinema® technology, the Christie Solaria™  CP2220 digital cinema projector, Suick Theatres will showcase the theatre as the first of their facilities to be converted.  They will also be adding Dolby’s new 7.1 sound technology and the capability of playing the latest in 3D movies soon after the digital conversion is over, hopefully in early January 2011.
 
“We want to do the upgrades for the benefit of our customers,” says Tim Suick, owner of the Suick Theatres circuit.  “Our goal is to provide them the best presentation and the best sound.”  The systems will be installed before the end of the year by the Sonic Equipment install team.  Sonic has become a proven leader in the conversion of theatres to the new digital cinema, with more than 130 conversions in 2010 alone.  Sarah Noah, sales manager of Sonic adds, “We are happy to begin a new relationship with Tim and look forward to working together for many years to come.  Suick Theatres is a wonderful company and a great addition to our Sonic Family.”
 
“Christie, known for its support and commitment to independent exhibitors, is taking audiences into the 21st century of entertainment, with their Christie Solaria Series of DLP Cinema projectors,” notes Craig Sholder, Vice President, Entertainment Solutions at Christie.
 
Sonic will also be presenting its unique Service and Maintenance Package using Christie Managed Services (CMS).  “The quality of the presentations is the focal point of our program and CMS is an important part of that,” states Noah.
 
Suick Theatres is also in the planning stages to convert their Sturgeon Bay, Antigo and Ashland, WI locations in 2011.

About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page About Suick Theatres: Suick Theatres owns and operates 5 independent theatres across the state of Wisconsin in Shawano, Sturgeon Bay, Antigo, Ashland and Sparta. Suick Theatres Directory page

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