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# 1950 Theatre TV

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Iola, Ks—Oct 25, 2011

Sonic Equipment Company Completes 100% Digital Conversion of Suick Theatres

Suick Theatres will feature Christie projection, coupled with GDC and Dolby
Sonic Equipment Company is proud to announce the successful completion of Suick Theatres‟ 100% digital cinema conversion. The conversion, which utilizes a VPF financing program, includes the installation of 24 digital projection systems across five theatres. Each location features high performance and state-of-the-art Christie CP2220 and CP2210 digital cinema projectors, GDC SX-2001 digital cinema servers and Dolby 7.1 sound technology.

Sonic Equipment Company is a leading provider of sales, service, installation, new construction, remodeling, and consulting to community-owned theatres and independent exhibitors. Sonic worked hard to build a unique and customized program that provides exhibitors, like Suick Theatres, a broad selection of equipment from top manufactures in digital cinema, installation by certified technicians and a custom Preventative Maintenance program. “The words „Sonic Equipment‟ simply mean a worry-free digital conversion. After converting five theatres and having no problems, I cannot say enough about Sonic,” Tim Suick, owner of Suick Theatres, said. “They do just what they say and in a timely manner. It‟s nice to go to the projection room once when we open and one more time when we close.”

“We have truly enjoyed working with Tim and the entire Suick Theatres family,” Sarah Noah, Sales Manager at Sonic Equipment Company, said. “Our focus is helping independent exhibitors across the country through the digital conversion process and we are thrilled that with 100% conversion, Suick Theatres is able to provide an enhanced movie watching experience for their customers. We look forward to many years of continued partnership.”

“The independent theatre market is a vibrant and unique one, so Christie is pleased to partner with Sonic, as this vital market segment makes the transition from film to digital cinema,” said Craig Sholder, Vice President, Christie Entertainment Solutions. “The combination of Sonic and Christie has met all of Suick Theatres‟ expectations, and we‟re very proud to have done so.” Sonic continues to partner with community-owned theatres and independent exhibitors during their transition to digital cinema. To date, they‟ve installed nearly 500 digital systems across 21 states and signed over 350 cinema screens under VPF financing agreements. These numbers continue to grow.

About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page About Suick Theatres: Suick Theatres owns and operates 5 independent theatres across the state of Wisconsin in Shawano, Sturgeon Bay, Antigo, Ashland and Sparta. Suick Theatres Directory page

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