As designed, Doremi Cinema delivered a new firmware to Cinemark Theatres (NYSE: CNK) allowing them to simply update their existing 2K IMBs to deliver full 4K decoding capabilities within the DLP Cinema® Enhanced 4K. The update at Cinemark’s West Plano, Texas theatre is the first to be updated within the circuit. The deployment follows the recent patent granted to Doremi for their 4K decoding technology.
“When we started our 4K endeavor in 2009, we relied on Doremi to develop a reliable 2K/4K solution that did not require a hardware replacement to achieve 4k. ,” stated Alan Stock, CEO of Cinemark. “Doremi has delivered as promised and we now have a simple, easy way of updating all of our DLP Cinema® Series 2 projectors without having to send a technician into the field. All Doremi upgrades are scheduled to be done remotely through the Cinemark network operation center.”
“We are very pleased to be able to email our 4K upgrade to Cinemark,” commented Michael Archer, Doremi’s Vice President, Digital Cinema. Designing and manufacturing our own IMB gives us the greatest flexibility to meet the demands of our customers and the requirements of the industry.”
Doremi Cinema has been at the forefront of the 4K expedition since its inception as has been geared towards achieving the most flexible solutions in digital cinema as well as the most feasible 2K to 4K upgrade options. Doremi has always been an innovative source in the digital cinema arena and is constantly introducing new technologies ranging from superior playback servers and mastering stations to access products and alternative content.