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Austin, Texas—Dec 1, 2016

Royalty visits Austin: HRH Princess Astrid of Belgium bestows Honor of Distinction upon Cinemark Founder Lee Roy Mitchell

As part of the Belgian Economic Mission to the United States, Her Royal Highness Princess Astrid of Belgium, Representative of His Majesty the King, is visiting Austin and will honor the founder and executive chairman of Cinemark Holdings during her stay. This exclusive award is in recognition of the company’s longstanding relationship with Barco, a worldwide digital cinema leader and a Belgian-based company. 
The purpose of the mission to Texas this month is to explore technology and business innovation in the state, while focusing on ways to create a closer working relationship between the state and country. Accompanying HRH Princess Astrid throughout the tour will be several key federal cabinet ministers and senior representatives from each of Belgium’s three regional governments, including Deputy Prime Minister Didier Reynders. By royal decree, HRH Princess Astrid will present the Order of the Crown (Commandeur in de Kroonorde) medal representing an Honorary Distinction to Cinemark’s Founder and Executive Chairman Lee Roy Mitchell. The event, hosted by Barco, will take place on December 6, 2016 at Cinemark Tinseltown 20 and XD in Pflugerville, TX. Complete information about the event and trade mission can be found at the Belgian Economic Mission website.

A strong and growing partnership 

Barco and Cinemark share a long, successful history in bringing movies to life with the latest cinema technologies, growing into a strong strategic partnership focused on delivering the optimal moviegoing experience to Cinemark’s patrons. Cinemark’s confidence in Barco was a key milestone in Barco’s history and has helped propel Barco into becoming the global market share leader in digital cinema projection. 

Cinemark’s Founder and Executive Chairman, Lee Roy Mitchell, shares Barco’s vision for technology leadership designed to transform the moviegoing experience. “We highly value our relationship with Barco and Belgium. Our collaboration has resulted in some of the most exciting moments in cinema, and enabled Cinemark to achieve excellence in movie exhibition beyond our wildest dreams.”

Since signing an exclusive agreement in 2010 for the roll-out of digital cinema projectors, Barco has outfitted more than 5,500 screens for Cinemark in the United States and Latin America (among its close to 6,000 screens worldwide). The insights of the Cinemark team have played a vital role in Barco building leading world-class cinema technology solutions, with Barco and Cinemark jointly launching many industry firsts: the first commercial laser projector and the global première of Barco Escape

“In terms of both strategic value and financial importance, our relationship with Cinemark is a shining example of Texas-Belgian business cooperation,” comments Eric Van Zele, Member of the Board of Directors for Barco. “We consider Cinemark to be an integral part of the Barco family and look forward to a bright, ever-expanding future with the company.”

Barco Contacts:

Camille Burch Camille Burch
Press and PR contact Americas
Barco n.v.
Telephone +1 678 584 2379

Stephanie Vlegels Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66

Vickie Yueh Vickie Yueh
Press and PR contact APAC & GRC
Barco nv
Telephone +886 2 8771 0228

Media Gallery
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 526 theatres with 5,903 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of December 31, 2016. Cinemark Holdings, Inc. Directory page

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