Kortrijk, Belgium—May 17, 2011
Cinesystem Inaugurates First All-Digital Multiplex in Brazil, Powered By Barco
Digital cinema pioneer Barco is proud to announce that CineSystem, one of the largest cinema chains in Brazil, has selected six DP2K-23B digital cinema projectors for Rio de Janeiro's first all-digital cinema complex. The recently opened multiplex strengthens CineSystem's presence as a leading cinema chain in Brazil and further reinforces Barco's presence in the Latin-American cinema market.
CineSystem is one of the largest cinema chains in Brazil, representing 81 screens in 6 states. In 2010, the chain more than doubled its ticket sales, a growth percentage high above the national average. The company has even been voted Best Brazilian Movie Chain by the Movie Exhibitors' Union of the state of São Paulo.
Last month, CineSystem further strengthened its market position by opening a new fully digital multiplex in the Via Brasil Shopping Center in Rio de Janeiro. One of the most high-tech facilities in the region, the multiplex has a capacity of 1160 stadium style seats and six Barco ultra-bright DP2K-23B digital cinema projectors, two of them equipped for 3D.
“With this multiplex, CineSystem is the only cinema chain in Brazil with two fully digital DCI compliant cinemas,” says Marcos Barros, CEO of CineSystem. “We strive to deliver a premium cinema experience for our customers, and so we want only the best equipment. Barco's DP2K-23B projectors deliver a brilliant image quality and are extremely easy to use thanks to their modularity. The Barco digital cinema projectors will provide us with more opportunities for content diversification, more varied programming and flexible scheduling."
Barco's DP2K projectors are the most complete projector family available today – with models for every screen size and budget. Bundling best-in-class light efficiency, lowest lamp cost and easy serviceability, Barco's DLP Cinema® projectors guarantee perfect reproduction of movies time after time. They ensure that theater-goers enjoy the highest quality movie experience – with razor-sharp images, consistently uniform and accurate colors, and rich contrast.
CineSystem at the Via Brasil Shopping Center is made possible through the Federal Government project "Cinema Near You - Exhibitors Expansion Integrated Program”, coordinated by ANCINE (National Cinema Agency) in partnership with the Ministries of Culture and Finance, and managed through BNDES (Brazilian Development Bank).