Avica Europe, the European
arm of digital cinema technology and services leader, Avica; has announced that
the first of its countrywide digital cinema networks is now underway in Ireland.
This marks the first step in Ireland’s groundbreaking nationwide conversion of
its cinema screens to digital format.
Through its subsidiary Digital Cinema Limited (Ireland), Avica will enable
projection of all forms of content to every screen in both the Republic of
Ireland and Northern Ireland.
Kevin Anderson of the country’s largest cinema chain, Ward Anderson, noted
that “DCL offered us the only solution that both supports Hollywood standards
for digital cinema while providing an economically attractive option for
independent distributors and exhibitors.”
Nicholas Clay, Chairman and CEO of Avica said “We are proud to be able to bring
the benefits of digital cinema to theatre-goers throughout Ireland, and thrilled
to provide the technology which will enable the country to be the first in the
world to make this move into the future of cinema.”
Clay noted that the conversion to digital will have no effect upon existing
business arrangements between exhibitors and distributors, while delivering the
inherent advantages of digital presentation systems, such as enhanced security,
aesthetic improvements and easier management.
Avica’s European distribution infrastructure will deliver these benefits to the
more than 500 Irish screens included in this first national network. Although
focused initially on Ireland, several other European nations are expected to