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DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.



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AGOURA HILLS, Calif.—Aug 9, 2006

DTS Accelerates Entry into the D-cinema Market; Company Announces Exclusive Licensing Agreement with Avica Technology Corporation

DTS, Inc. (Nasdaq:DTSI) today announced that it has entered into an exclusive licensing agreement with Avica Technology Corporation, a recognized name in the digital cinema market. The license agreement provides DTS exclusive global rights to exploit Avica's suite of technologies, products and services. This agreement leverages existing DTS technologies, including the recently completed acquisition of the Digital Booking Systems software, and positions DTS to compete more aggressively in the emerging D-cinema market.

Under the terms of the transaction, DTS also has the exclusive option to acquire the assets of Avica.

"This licensing agreement with Avica significantly accelerates our entry into the digital cinema market and we are very optimistic that we will play an important role in the industry's transition toward the complete digital delivery of entertainment content," commented Jon Kirchner, president and CEO of DTS. "The addition of Avica's technology and product suite to our existing cinema and digital images offerings creates a unique and compelling solution for content creators, distributors and exhibitors as the world broadly adopts digital content distribution and exhibition platforms.

"Avica is delighted to be supporting our new partner in digital cinema and we look forward to working closely with the DTS team to develop this emerging market," said Nicholas Clay, chairman and CEO of Avica Technology Corporation.


DTS Contacts:
Media Contact: 
Lerin O’Neill, Xperi 
Lerin.ONeill@xperi.com
 
Marketing Contact:
Lauren Hansen, Xperi
Lauren.Hansen@xperi.com

Logo: DTS, Inc.
About DTS, Inc.:
Since 1993, DTS, a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER), has been dedicated to making the world sound better. In early 2015, DTS unveiled DTS:X, its open, next-generation, immersive, multi-dimensional audio technology. DTS:X replicates a real-world sound environment that transports the audience into a new level of sound immersion by delivering truly captivating entertainment experiences in the cinema. It provides numerous customization options for cinema theater owners and allows for a flexible speaker configuration that best fits the viewing space to more accurately convey the fluid movement of sound to create a richer entertainment soundscape. For more information about DTS, please visit www.dts.com or connect with DTS on Facebook, Twitter (@DTS) and Instagram (@DTS)
DTS, Inc. Directory page DTS, Inc. Web Site
About Avica Technology Corporation: Avica is a leading provider of technologies and services for Digital Cinema post-production, distribution and exhibition. Avica's FilmStoreTM family of products handles content delivery and presentation for distribution networks; including encoding and encryption, packaging and distribution, security and all aspects of theatre management and screening. For additional information on Avica and its products visit http://www.avicatech.com. Avica Technology Corporation Directory page

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More DTS News:
Oct 12, 2021 GDC Technology Unveils IAB Upgrade Option for DTS:XTM enabled SX-4000 Standalone Integrated Media BlockTM
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GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, announced today its award-winning GDC SX-4000 Standalone Integrated Media Block™ (IMB) featuring DTS:X immersive audio solution is provided with an upgrade option to enable IAB support.

Aug 31, 2021 GDC Technology and DTS Sign Landmark Agreement to Deliver DTS:X™ IAB Solutions
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DTS Logo
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, and DTS®, a global leader in next-generation audio, imaging and sensing technology and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER) (“Xperi”), announced today that they signed a landmark agreement to deliver DTS:X IAB solutions. The IAB solution is designed to fully support SMPTE’s immersive audio bitstream (IAB) standard ST 2098-2.

May 22, 2019 DTS, GDC, and B&B Theatres Extend Partnership to Deliver Additional DTS:X Enabled Theaters
GDC Technology Limited Logo
DTS Logo
DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”).

Apr 2, 2019 GDC Technology and DTS Take Major Strides to Bring Immersive Cinema Sound Experience to Broader Audience
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DTS Logo
GDC Technology Limited, (“GDC”) a leading global provider of digital cinema solutions, announced today at CinemaCon 2019 over 1,000 global movie theatre screens are installed or committed with its award-winning immersive sound media server with a built-in DTS:X™ decoder and cinema processor (GDC Immersive Sound Solution) to exhibit motion pictures released with a DTS:X soundtrack.

Apr 1, 2019 DTS Certifies DTS:X® Immersive Audio System for Direct View Display in Cinema
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DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), has certified the first DTS:X® immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China.

Feb 20, 2019 DTS and CJ 4DPLEX Join Forces to Raise ScreenX Theatres’ Immersive Experience to a New Level
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DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER), and CJ 4DPLEX , the world’s leading cinema technology company, have announced a strategic alliance to bring DTS:X® immersive audio technology to ScreenX theatres worldwide. Together, the companies will deliver the ultimate theatrical experience through the combination of ScreenX’s 270-degree visual technology and DTS:X sound

Dec 11, 2018 GDC Immersive Sound Solution Featuring DTS:X Breaks the 1,000 Mark
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DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today at CineAsia 2018 that its innovative SX-4000 immersive sound media server with a built-in DTS:Xä decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution) reached a milestone of 1,000 screens worldwide.

Apr 4, 2018 Abbey Road Studios Installs DTS:X Mixing Tools
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DTS, a global leader in high-definition audio solutions and wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is pleased to announce that London’s world famous Abbey Road Studios has added DTS:X mixing tools to its state of the art Mix Stage facility. The installation is fully operational and available for professional content creators to mix both feature films and music in immersive DTS audio formats.

Jan 23, 2018 H. Loren Nielsen Joins Xperi as Vice President, Content Relations and Strategy
DTS Logo
H. Loren Nielsen has joined Xperi Corporation (Nasdaq: XPER) (“Xperi”) as Vice President, Content Relations and Strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi. DTS:X technology ensures content owners that the filmmakers’ creative intent will be delivered in a captivating movie going experience. DTS:X technology enables filmmakers and studios to create and distribute immersive sound to audiences around the world.

Dec 13, 2017 GDC Technology Raises Immersive Sound to the Next Level
GDC Technology Limited Logo
DTS Logo
GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that cinema owners’ adoption of its innovative SX-4000 immersive sound media server with a built-in DTS:X® decoder, and the XSP-1000 cinema processor (GDC Immersive Sound Solution), continues to expand in theatres around the world. The GDC Immersive Sound Solution has been installed, or committed to installing, in more than 750 screens, operated by a host of theatre companies around the globe. This allows a new generation of audiences to experience rich, immersive sound.
More Avica News:

Mar 17, 2005 AVICA EUROPE LAUNCHES FIRST COUNTRY-WIDE DIGITAL CINEMA NETWORK
Oct 21, 2004 Barco Digital Cinema captivates audience during open air Shark Tale movie premiere
Jul 1, 2004 Hands-On Demo of Avica’s FilmStore™ Technology Draws Crowds at Europe’s Premier Theatre Trade Show
Jul 1, 2004 Avica Demonstrates the Power of Digital Technology at Cinema Days in Cork
Jun 9, 2004 Avica Announces Opening of European Operations Headquartered in Thurles, Co. Tipperary
Sep 26, 2003 MPEG Interop Initiative Releases Digital Cinema Specification Document
GDC Technology Limited Logo
The members of the MPEG Interop Initiative, Avica Technology Corp. of Santa Monica, California, EVS Digital Cinema of Belgium, and newest member GDC Technology Private Ltd. based in Singapore, today announced the completion and publication of their Digital Cinema Packaging Specification 1.04 that defines standards for interoperable mastering, content delivery, security and theater playout.

Mar 5, 2003 Digital Cinema Providers Group Announces Formation of New Trade Association
Christie Logo
Dolby Logo
At ShoWest, digital cinema industry providers today announced the formation of a new digital cinema trade organization, the Digital Cinema Providers Group (DCPG), which has been created to provide a forum for digital cinema equipment and service providers to respond to market needs and concerns in order to promote the further commercialization of digital cinema.

Jan 13, 2003 China Film Group Adds Additional Avica FilmStoreTM Digital Cinema Players
Aug 5, 2002 China Opens Nationwide Digital Cinema Network on Avica FilmStore™
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