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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif—Feb 6, 2012

Christie Helps Texas Drive-Ins Light Up ‘The Big Picture’

Christie Digital Cinema Projectors Light Up 90-Ft Screens at the “Big Sky” and “The Stars & Stripes”
They say everything is bigger in Texas, and with the installation of award-winning Christie® digital cinema projectors at two of the Lone Star State’s most popular drive-in theaters, they are now also the brightest. The Big Sky Drive-In in Midland and the Stars and Stripes in Lubbock, both featuring outdoor screens up to 90 ft wide, now offer a superior movie viewing experience thanks to Christie’s DLP Cinema® projectors, which are recognized as the brightest and most powerful in the industry.  
 
“Drive-in theaters have always been a romantic business venture that faced many technical challenges,” noted Craig Sholder, vice president, Entertainment Solutions at Christie.  “The limited amount of light that can be projected on the screen from even the most powerful film projectors is not always sufficient to compete with the ambient light of the outdoors. This has often seriously affected the quality of the projected image and undermined the movie-viewing experience for many patrons. Christie projectors are ideally suited for the outdoor environment where ease of operation – especially to focus and scale images – and high brightness levels are critical.”
 
Thinking Big
As a major sponsor of the 12th annual convention for the United Drive-In Theatre Owners Association (UDITOA), February 6 – 9, in Kissimmee, Florida, Christie is partnering with dealers such as Sonic Equipment Company to help lead America’s drive-in theaters into the digital age.  Backed by more than 80 years in the exhibition industry, Christie is offering complete, turn-key solutions that include design, consultation, installation and support services.  As well, Christie can provide interested customers with 24/7 support and maintenance through its Network Operations Center (NOC), located in Cypress, California.
 
Among the first drive-ins in the country to “see the light” of digital technology were the Stars & Stripes and the Big Sky drive-ins – the first multi-screen drive-ins in the country. Christie projectors, rated at 30,000 ANSI lumens of brightness, covered their entire screen surfaces with the sharpest digital images ever seen in a drive-in theater.
 
A Big Improvement at The Big Sky
Big Sky owner Sam Kirkland opened in October 2005 with two screens, both using 35mm projectors. He added a third screen in 2007. Two of Big Sky's three screens are 45 ft by 90ft, with parking spaces for 436 cars and 382 cars; the third screen, at 35 ft by 70 ft, can handle 198 cars.  The conversion to Christie digital projectors was done by Sonic Equipment Company, of Iola, Kansas.
 
“When a drive-in goes to digital movies, it’s a big difference from film, and audiences see the difference immediately,” said Sam Kirkland, owner of The Big Sky. “Our Christie projector gives us a gorgeous picture and our customers love it!”
 
Lamont Furlow, the 60-year old general manager of Big Sky, whose parents managed a local drive-in theater, recalled that he was virtually born into the movie theater business. 
 
"Directly or indirectly, I've been in the exhibition business all my life, and have a special passion for the drive-in," he said. "I'm not real computer literate, but when we had some initial challenges the first week, we called our Christie representative and he talked us through the situation right over the phone. The show started on time and the entire system has worked beautifully every since!” 
 
Most importantly, Furlow noted, "Now that we're digital, lighting the screen is no longer an issue.  Our patrons enjoy even the darkest scenes in a movie.” 
 
In the past, Big Sky also had serious problems getting the picture focused when running 35mm projectors. "With Christie digital projectors, it's now in perfect focus," he said.  “My immediate reaction when we showed our first movie in digital was, ‘That can't be my screen!”  
 
He added: “We couldn't be more pleased with our new Christie projectors.”
 
A Bright Idea at the Stars & Stripes
Ryan Smith had fond childhood memories of working in his grandparents’ indoor theater, as well as nights spent at the local drive-in. In 2003, at the age of 24, he opened the Stars & Stripes Drive-In Theatre with two screens and two used 35mm projectors, assisted by his parents. 
 
Today, with two screens that measured 35 ft by 70 ft, and one measuring 45 ft by 90ft, the earliest lesson he learned about drive-in theaters, said Smith, was that, "you just can't get enough light on those big screens."
 
Smith selected Christie projectors, financing the cost of the digital conversion himself. Sonic Equipment Company of Iola, Kansas, supervised the installation and helped to train Smith and his staff.
  
The impact was instantaneous.  According to Smith, in the first week they opened, "People noticed that something was different. They realized the picture was brighter.  And I was thrilled to provide my customers with ‘indoor-movie’ picture quality." 
 
Smith is now eager to explore the expansion of his business with new kinds of content, such as sporting events, concerts, and cultural performances. "We were always constrained by film," he said. "With digital, there are no limitations. We are very pleased with our Christie projectors.” 
 
“Our customers have all praised the outstanding image quality of Christie digital projectors and we love their ease of use, and their low cost of operation,” said Steve Zimmerman, director of business development at Sonic. “As a Christie certified partner, we look forward to helping America’s drive-ins enter the digital age and bring a new level of entertainment to the next generation of moviegoers and beyond.”


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page

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Sep 9, 2019 Sree Kalidas M-Plex chooses Christie RealLaser RGB laser cinema projectors and Vive Audio for its new multiplex in Kerala
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Aug 21, 2019 CGV Invests in 94 Christie RealLaser RGB Pure Laser Cinema Projectors for Multiplexes in South Korea
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Aug 15, 2019 Christie Demonstrates Capabilities of RealLaser RGB Pure Laser Cinema Projectors at BIRTV
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Aug 8, 2019 Christie honored with ICTA’s Teddy Award for Manufacturer of the Year
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Christie® is pleased to announce it has earned the International Cinema Technology Association (ICTA) Teddy Award as Manufacturer of the Year.

Aug 7, 2019 Cinema Sunshine chooses Christie’s RealLaser family of RGB laser cinema projectors and Vive Audio for its new flagship multiplex in Tokyo
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Christie® is pleased to announce that Cinema Sunshine has deployed Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination and Vive Audio™ in its new flagship cinema complex in Tokyo.

Aug 1, 2019 Christie Continues Strong Partnership as Big Cine Expo 2019’s Official Technology Partner for Fourth Consecutive Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to continue its association with Big Cine Expo 2019 by serving as the event’s official technology partner for the fourth consecutive year.

Jul 17, 2019 Moscow’s Most Cutting-Edge Summer Cinema Opens its New Season with Equipment from Christie
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Every year, the onset of summer brings swarms of Muscovites into the city’s parks. Aside from nature, festivals, and ice cream, this summer one of Moscow’s central green zones, Gorky Park, will be offering visitors the chance to partake in the most important of the arts at the Garage Museum of Modern Art’s refurbished Garage Screen summer cinema.

Jul 15, 2019 Christie Cinema Asia Appoints New Executive Director for Greater China
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Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce the appointment of Peter Chen as Executive Director of Sales, Cinema, Greater China, at Christie Digital Systems (China) with effect from today.
More Sonic Equipment Company News:
Jan 2, 2019 B&B Theatres President Bob Bagby Announces Sale of Sonic Equipment Company
Oct 24, 2017 Sonic Equipment selects CIELO to deliver best-in-class support services to over 1000 screens in the US
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Sonic Equipment is pleased to announce a partnership with Cinema Equipment and Supplies (CES), the global leader in digital cinema solutions.   Sonic will implement the CIELO platform, a cloud-based, remote monitoring, technical support and predictive analytics solution across all their customers. CIELO’s capabilities will allow Sonic Operational Solutions team to increase business efficiencies and provide superior customer support.

Nov 12, 2015 B&B Theatres Selects Christie Solaria Projectors and Christie Vive Audio to Power All Screens at the New Wentzville 12 Missouri Location
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Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced it is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville, which opened on November 5.

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Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

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