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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Cypress, Calif—Feb 6, 2012

Christie Helps Texas Drive-Ins Light Up ‘The Big Picture’

Christie Digital Cinema Projectors Light Up 90-Ft Screens at the “Big Sky” and “The Stars & Stripes”
They say everything is bigger in Texas, and with the installation of award-winning Christie® digital cinema projectors at two of the Lone Star State’s most popular drive-in theaters, they are now also the brightest. The Big Sky Drive-In in Midland and the Stars and Stripes in Lubbock, both featuring outdoor screens up to 90 ft wide, now offer a superior movie viewing experience thanks to Christie’s DLP Cinema® projectors, which are recognized as the brightest and most powerful in the industry.  
 
“Drive-in theaters have always been a romantic business venture that faced many technical challenges,” noted Craig Sholder, vice president, Entertainment Solutions at Christie.  “The limited amount of light that can be projected on the screen from even the most powerful film projectors is not always sufficient to compete with the ambient light of the outdoors. This has often seriously affected the quality of the projected image and undermined the movie-viewing experience for many patrons. Christie projectors are ideally suited for the outdoor environment where ease of operation – especially to focus and scale images – and high brightness levels are critical.”
 
Thinking Big
As a major sponsor of the 12th annual convention for the United Drive-In Theatre Owners Association (UDITOA), February 6 – 9, in Kissimmee, Florida, Christie is partnering with dealers such as Sonic Equipment Company to help lead America’s drive-in theaters into the digital age.  Backed by more than 80 years in the exhibition industry, Christie is offering complete, turn-key solutions that include design, consultation, installation and support services.  As well, Christie can provide interested customers with 24/7 support and maintenance through its Network Operations Center (NOC), located in Cypress, California.
 
Among the first drive-ins in the country to “see the light” of digital technology were the Stars & Stripes and the Big Sky drive-ins – the first multi-screen drive-ins in the country. Christie projectors, rated at 30,000 ANSI lumens of brightness, covered their entire screen surfaces with the sharpest digital images ever seen in a drive-in theater.
 
A Big Improvement at The Big Sky
Big Sky owner Sam Kirkland opened in October 2005 with two screens, both using 35mm projectors. He added a third screen in 2007. Two of Big Sky's three screens are 45 ft by 90ft, with parking spaces for 436 cars and 382 cars; the third screen, at 35 ft by 70 ft, can handle 198 cars.  The conversion to Christie digital projectors was done by Sonic Equipment Company, of Iola, Kansas.
 
“When a drive-in goes to digital movies, it’s a big difference from film, and audiences see the difference immediately,” said Sam Kirkland, owner of The Big Sky. “Our Christie projector gives us a gorgeous picture and our customers love it!”
 
Lamont Furlow, the 60-year old general manager of Big Sky, whose parents managed a local drive-in theater, recalled that he was virtually born into the movie theater business. 
 
"Directly or indirectly, I've been in the exhibition business all my life, and have a special passion for the drive-in," he said. "I'm not real computer literate, but when we had some initial challenges the first week, we called our Christie representative and he talked us through the situation right over the phone. The show started on time and the entire system has worked beautifully every since!” 
 
Most importantly, Furlow noted, "Now that we're digital, lighting the screen is no longer an issue.  Our patrons enjoy even the darkest scenes in a movie.” 
 
In the past, Big Sky also had serious problems getting the picture focused when running 35mm projectors. "With Christie digital projectors, it's now in perfect focus," he said.  “My immediate reaction when we showed our first movie in digital was, ‘That can't be my screen!”  
 
He added: “We couldn't be more pleased with our new Christie projectors.”
 
A Bright Idea at the Stars & Stripes
Ryan Smith had fond childhood memories of working in his grandparents’ indoor theater, as well as nights spent at the local drive-in. In 2003, at the age of 24, he opened the Stars & Stripes Drive-In Theatre with two screens and two used 35mm projectors, assisted by his parents. 
 
Today, with two screens that measured 35 ft by 70 ft, and one measuring 45 ft by 90ft, the earliest lesson he learned about drive-in theaters, said Smith, was that, "you just can't get enough light on those big screens."
 
Smith selected Christie projectors, financing the cost of the digital conversion himself. Sonic Equipment Company of Iola, Kansas, supervised the installation and helped to train Smith and his staff.
  
The impact was instantaneous.  According to Smith, in the first week they opened, "People noticed that something was different. They realized the picture was brighter.  And I was thrilled to provide my customers with ‘indoor-movie’ picture quality." 
 
Smith is now eager to explore the expansion of his business with new kinds of content, such as sporting events, concerts, and cultural performances. "We were always constrained by film," he said. "With digital, there are no limitations. We are very pleased with our Christie projectors.” 
 
“Our customers have all praised the outstanding image quality of Christie digital projectors and we love their ease of use, and their low cost of operation,” said Steve Zimmerman, director of business development at Sonic. “As a Christie certified partner, we look forward to helping America’s drive-ins enter the digital age and bring a new level of entertainment to the next generation of moviegoers and beyond.”


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Sonic Equipment Company: Sonic’s reputation for providing current and future customers with unparalleled technical support and maintenance has made them a popular and trusted provider of cinema sales, service and installation. Sonic Equipment Company Directory page

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The Honda Pacific Visions Theater, the centerpiece of the Aquarium of the Pacific’s 2019 expansion, was recently outfitted with a Christie® RGB pure laser cinema projector. The Christie CP4330-RGB projector allows the Aquarium to showcase a range of content, including DCI-compliant films, and media developed by the Aquarium.

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Feb 2, 2021 CCM Cinemas Introduces Costa Rica’s First RealLaser Cinema Projector
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The Costa Rican cinema chain CCM Cinemas has opened the country’s first movie theatre equipped with a RGB pure laser projector. The cinema, located at Plaza Occidente multiplex in San Ramón, the country’s second largest city, has installed a Christie® CP2315-RGB projector, as well as Christie Vive Audio™ speakers and Dolby Atmos™. The installation was carried out by the systems integrating company Vidicom.

Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.
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Jan 2, 2019 B&B Theatres President Bob Bagby Announces Sale of Sonic Equipment Company
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Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced it is the exclusive provider of digital cinema projection and high performance speaker technology for Missouri’s newest B&B Theatres Wentzville Tower 12, located in Wentzville, which opened on November 5.

Sep 8, 2015 Sonic Equipment Company Announces Ron Hageman as New Executive Director
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Apr 1, 2014 Sonic Equipment Company Celebrates Milestone with Installation of 1,000 Christie Digital Cinema Projectors
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Christie®, a global leader in digital cinema technology, is proud to announce an impressive achievement from long-term partner, Sonic Equipment Company, which recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

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Apr 19, 2012 The Sunset is Bright in the Digital Conversion Era
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