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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

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Burbank, CA—Jun 27, 2005

The Walt Disney Studios and Dolby Bring Disney Digital 3-D™ to Selected Theaters Nationwide with Chicken Little on Dolby Digital Cinema

In a revolutionary collaboration with Dolby Laboratories, employing Dolby Digital Cinema combined with Industrial Light & Magic’s proprietary technology, Walt Disney Pictures debuts new 3-D TECHNOLOGY with CHICKEN LITTLE, its first all-CGI animated feature
Disney once again leads the film industry by introducing Disney Digital 3D™, a brand new, state-of-the-art technology providing the first true three-dimensional digital experience in movie theatres, with the highly anticipated movie Chicken Little to be released on November 4, 2005. In collaboration with Disney, Dolby Laboratories plans to install its Dolby® Digital Cinema systems in approximately 100 specially-selected, high-profile theatres in 25 top markets that will present the 3D film. Visual effects giant Industrial Light & Magic (a Lucasfilm Ltd. company) will render the movie in 3D so it can be played on Dolby Digital Cinema servers at selected theatres. This joint effort will create the next leap forward in the evolution of motion picture entertainment, bringing animation to life.

This historic debut of an entirely new release format will further define, refine, and elevate the film art form and marks the first time a major motion picture studio (Disney) has fully embraced a digital deployment plan. Disney selected Dolby Digital Cinema, a state-of-the-art digital cinema presentation system, to debut Chicken Little’s brand new proprietary CG animation process. Dolby’s technology, combined with Industrial Light & Magic’s newly invented method of creating digital 3D imagery, provides the first feature motion picture presented in true digital 3D. Viewers of Chicken Little will experience this revolutionary format with the use of special 3D glasses offering greater clarity and more comfort than conventional 3D glasses.

Commenting on the announcement, Dick Cook, chairman, The Walt Disney Studios, said, “Disney Digital 3D is a truly groundbreaking technology that combines the latest innovations of science and art, and we are proud to be a part of filmmaking history. Our proprietary, state-of-the-art CG animation process used to make Chicken Little and future animation projects will finally allow moviegoers to experience true digital three-dimensional entertainment in theatres.” Cook continued, “Walt Disney pioneered many technological breakthroughs and set an uncompromising goal for his Studio to constantly push the envelope to offer a superior movie going experience. We are very proud to add this animation milestone to the long list of technological breakthroughs for the studio, and we are especially thrilled to work with entertainment technology leader Dolby in this exciting launch. Likewise, we are proud to have the wizards at Industrial Light & Magic to help deliver the movie in 3D.”

“Disney and Dolby’s commitment to digital cinema paves the way for a large scale digital cinema deployment,” said Tim Partridge, Senior Vice President and General Manager, Professional Division, Dolby Laboratories. “Dolby is a trusted brand for providing technologies that dramatically improve the moviegoing experience, and Disney has a fantastic reputation for delivering incredible movies to audiences worldwide. This is a great collaboration between both companies to launch Chicken Little on Dolby Digital Cinema.”

ILM President Chrissie England said, “The digital 3D release of Chicken Little is a very exciting chapter in Hollywood history as it marks the next generation of moviemaking. We are delighted to participate with Disney in setting a new benchmark for the future. We are pleased that Chicken Little is the first animated movie to use our new process using Disney’s actual 3D models, animation, and camera data. This process allows us to provide a richer, more nuanced viewing experience for moviegoers than any existing postproduction techniques. We feel audiences will embrace this experience as the new standard in animated features.”

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
 
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-G
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Walt Disney Studios: For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music, and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Disney|Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice, and Disney Live!. Walt Disney Studios Directory page
About Industrial Light & Magic: Industrial Light & Magic is a Lucasfilm Ltd. company serving the digital needs of the entertainment industry for visual effects. ILM has been awarded 14 Academy Awards for Best Visual Effects and received 17 Scientific and Technical Achievement Awards. With its many technical and creative innovations, ILM has helped drive the evolution of visual effects and digital imagery. Industrial Light & Magic Directory page
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