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# 1938 Baird

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San Francisco and Burbank, Calif.—Apr 15, 2015

Dolby Vision to Launch with Disney’s Tomorrowland and Disney•Pixar’s Inside Out

Dolby Laboratories, Inc. (NYSE: DLB) and The Walt Disney Studios today announced that Disney’s Tomorrowland, in theatres May 22, 2015, and Disney•Pixar’s Inside Out, in theatres June 19, 2015, will be the first Dolby Vision™ titles to be shown at Dolby Cinema™ locations around the globe. In addition, Disney’s The Jungle Book, due out April 15, 2016, will also be presented in Dolby Vision, with more titles to be announced.
 
Dolby Cinema, featuring Dolby Vision and Dolby Atmos, is a premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
 
“Dolby is thrilled to collaborate with Disney and Pixar to push the cinematic boundaries through the powerful combination of Dolby Vision and Dolby Atmos,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “Dolby Cinema delivers an unforgettable cinema experience that transports moviegoers into the heart of the action.”
 
Dolby Cinema begins with the filmmaker’s vision—using the full storytelling capabilities that Dolby offers in image and sound production to transform the way movies are made. Combined with state-of-the-art image, sound, and acoustic capabilities, the movie comes alive to deliver cinema in its purest form.
 
“The Dolby Cinema experience is a very exciting prospect for both filmmakers and film fans,” said Brad Bird, director of Tomorrowland. “Dolby has been so vital to the advancement of cinema sound, it makes complete sense for them to turn their attention to enhancing and improving the quality of motion picture images as well. Our team was delighted to collaborate with Dolby, and we are proud that Tomorrowland is the first film to be presented in their stellar new Dolby Vision process. The brightness and clarity of the images, yet with richness and detail in the blacks—WOW. The picture quality, especially in 4K laser projection, is nothing short of stunning.”
 
Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing, to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make viewers feel like they are in the movie’s world. Dolby Cinema also includes the award-winning Dolby sound technology, Dolby Atmos, which moves audio around the theatre, even overhead, with amazing richness and depth. Dolby Atmos debuted in 2012 on Disney•Pixar’s Academy Award® winning Brave.
 
“Our studio and our filmmakers put so much into creating high-quality, immersive experiences for audiences, and that includes using the latest, cutting-edge technology to enhance the stories we tell,” saidDave Hollis, Executive Vice President, Theatrical Distribution, The Walt Disney Studios. “Disney has been a longtime collaborator of Dolby, and we’re excited for the continued storytelling possibilities that technologies like Dolby Cinema deliver.”
 
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
 
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them.
 
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. For more information, please visit the Dolby Cinema web page.
 
About Dolby Vision
Dolby Vision delivers a dramatically different visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life.
 
Even though most movies are captured and recorded using technology that produces the colors and brightness of real life, much of that richness is lost by the time moviegoers get to watch. That’s because current cinema color-grading standards are based on the limitations of current projection technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.
 
Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, greater brightness, and amazing contrast, with the confidence that those will be reproduced faithfully on cinema screens that feature Dolby Vision.
 
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience.
 
Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others.
 
To learn more about Dolby Atmos, visit dolby.com/Atmos.

About The Walt Disney Studios
For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music, and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Disney|Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice, and Disney Live!.

Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About Walt Disney Studios: For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music, and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Disney|Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice, and Disney Live!. Walt Disney Studios Directory page
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