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# 1939 Format Debate

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Kortrijk, Belgium,—Nov 1, 2012

Barco and DreamWorks Animation Forge Alliance to Bring Premium 3D Audio Experience to Theaters Worldwide

Global digital cinema technology leader Barco, and the world’s leading animation studio, DreamWorks Animation SKG, Inc. (Nasdaq: DWA), have formed an alliance in which DreamWorks Animation’s next fifteen animated feature films will be mixed in the revolutionary Barco Auro 11.1 3D sound format for global distribution. The studio’s ‘Rise of the Guardians’, which comes to theaters on 21 November 2012, will be the first DreamWorks Animation movie featured in this new agreement.
 
“The premium 3D sound mix of DreamWorks Animation’s ‘Rise of the Guardians’ has successfully been completed, and we are thrilled with the studio’s long-term endorsement of the Barco Auro 11.1 sound format,” comments Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “Barco is truly committed to shaping the cinema of the future – not only are we developing the most advanced digital cinema projection technology, but we are also making critical advances in other technologies – such as cinema sound – to create a unique moviegoing experience for audiences worldwide. Thanks to our revolutionary technology, the cinema can remain the supreme entertainment center.”
 
Multidimensional in-theater experience
"Barco is committed to sound innovation that creates a truly multidimensional in-theater experience, and we're very impressed with the ability of their 3D sound format to immerse audiences even more deeply into the amazing worlds created by our filmmakers," said Anne Globe, Chief Marketing Officer of DreamWorks Animation.
 
Placing aural objects around the auditorium
“What differentiates the Barco Auro 11.1 format from previous sound technologies is that it enables us to place aural objects around the auditorium to envelope the audience with the rich, acoustic spaces that we create virtually,” added Jim Beshears, Head of Post Production at DreamWorks Animation.
 
Three distinct layers
The Barco Auro 11.1 3D sound system is built on a 3D audio technology suite from Auro Technologies that provides tools to create sound in three distinct layers: surround, height and overhead. “With Barco Auro 11.1, you can reproduce the subtle aspects of a film’s soundtrack in ways that are more compatible with the workflows that content creators work with today,” concludes Wilfried Van Baelen, CEO of Auro Technologies. ”We look forward to working with other creative teams and studios within the industry to refine and enhance the toolsets necessary to create premium soundtracks at lower costs.”
 
Press conference
On 1 November 2012, a press conference was held in LA to announce this alliance between Barco and DreamWorks Animation. You can watch the video report of this event here.

About Auro Technologies 
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite.  The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page
Tags:
Cinema Sound
Source:
Barco (Kuurne)
Countries:
United States

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