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Los Angeles and Mexico City—Jun 6, 2013

RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider

Cinépolis Plans to Equip At Least 400 Additional Auditoriums for a Minimum of 1,200 RealD Equipped Screens Across Latin America, USA and India
Global 3D technology licensor RealD Inc. (NYSE: RLD) and Cinépolis, the largest cinema exhibitor in Latin America and fourth largest exhibition circuit in the world, today announced the signing of an extension to their July 2008 agreement which names RealD the exclusive global 3D technology provider for the Cinépolis circuit.  

The agreement also calls for at least 400 auditoriums across the Cinépolis circuit in Latin America, USA and India to be equipped with RealD 3D technology within the next twelve months.  When combined with the approximately 800 auditoriums currently equipped with RealD 3D, the newly signed multiyear, exclusive agreement will see at least 1,200 total Cinépolis auditoriums enabled with RealD 3D.
 
“RealD delivers an immediately noticeable brightness advantage over other 3D technologies and a business model that allows us to cost effectively equip a wider footprint of our auditoriums with their premium 3D presentation,” said Miguel Mier Esparza, COO, Cinépolis.  “Through this exclusive global relationship we expect to equip at least 40 percent of our auditoriums with RealD 3D so we can better accommodate the many 3D titles being released during the summer and holiday seasons while assuring the best available 3D experience for our customers.”      
 
“Cinépolis is a fast growing, global circuit that recognizes the performance advantage of RealD 3D based on our double the brightness of other 3D technologies,” said Marlene Songin, Vice President, Cinema at RealD. “With this commitment to equip a large footprint of their auditoriums exclusively with RealD 3D, Cinépolis will have the flexibility and bandwidth to accommodate the high moviegoer demand for RealD 3D across their theatre locations.” 
 
RealD is the world’s most widely used 3D cinema technology with approximately 22,700 screens equipped with RealD 3D by approximately 1,000 exhibitors in 68 countries around the world (as of March 31, 2013).
 
Cinépolis is currently located in 126 cities in eleven countries and operates approximately 3,100 screens in 344 theatres.

About RealD:
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world's largest 3D cinema platform.  RealD’s dominant market share is comprised of a network of theatres that include more than 30,000 installed screens with a pipeline of 3,000 additional contracted installations in 75 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D.   RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo.
RealD Directory page About Cinépolis: Cinépolis is the world’s 4th largest movie theater circuit, operating more than 5,170 screens in 14 countries and serving more than 317 million patrons annually. Cinépolis operates under four different brands that span across the ultra premium to the extreme value segments. It was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Cinépolis aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of approximately 41,000 people to support its mission. Founded in 1971, Cinépolis headquarters are located in Morelia, Mexico.
Cinépolis Directory page
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