Barco, a global digital cinema leader is proud to announce at the CineEurope tradeshow that over 50 films are to be released in its immersive cinema sound format, Auro 11.1.
What’s more, Barco also confirms signed
agreements for the deployment of over 200 Auro 11.1 installations worldwide.
With more confirmed installations and movies than any other immersive sound
format, Barco demonstrates global leadership in immersive cinema sound
technology. Discover Barco’s immersive sound at CineEurope, starting today in
Barcelona.
“Barco is highly committed to offering the
digital cinema industry the most comprehensive suite of products and solutions
to create a premium movie experience,” says Wim Buyens, Senior Vice President
of Barco's Projection Division. “We are very proud that Auro 11.1 is quickly
gaining traction with leading exhibitors worldwide and that it is supported by
both Hollywood and regional content producers worldwide with over 50 films committed
to be released in Auro 11.1 immersive sound.”
Three
layers of sound Developed by Auro Technologies and powered by
Barco, the Auro 11.1 sound technology provides the best acoustic experience at
the most commercially viable price point in the market. The Auro 11.1
sound technology is designed along three layers of sound (traditional surround
sound, with height, and overhead layers). Thanks to this layered approach, the
technology not only enables sound mixers to move objects around in space, it
also allows them to reproduce the immersive aspects of a film soundtrack in a
more natural way. An especially key benefit is that Auro 11.1 is compatible
with studios’ current workflows; no new content creation tools are required. It
easily integrates into current theater audio systems, requiring minimal
hardware and installation costs for exhibitors to upgrade from 5.1 cinema audio
formats. Barco is also at the forefront
of creating a unified workflow for the creation of an open standard for
immersive sound, which will spur even more content creation and a quicker
adoption rate of immersive sound in the market place.
Visit us at CineEurope
Barco will be showcasing its Auro 11.1 immersive sound technology at CineEurope,
Barcelona, Spain, from 25 to 27 June, at Suite E.
About Auro Technologies
Auro Technologies (
www.auro-3d.com;
www.auro-technologies.com) is a
spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology
Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of
Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership
in audio innovation for music and film sound. The Auro-3D® suite offers
ground-breaking, easy-to-use and unprecedented levels of sound reproduction
capabilities to the professional, automotive, broadcast and consumer
electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets,
audio players, digital TV, media libraries and packaged media) markets.
