Cinema Technology Feb. 24, 2018
Register & Log in
Sponsors
Member
logo
logo
logo
logo
logo

# 1939 RCA

RSS News
RSS Info About RSS


Skip Navigation LinksStart/Menu > Find News > Refresh this page
Kortrijk, Belgium—Dec 11, 2013

Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region

With the innovative Auro 11.1 audio platform and our support for the adoption of an open standard for immersive sound, digital cinema pioneer Barco has managed to bring “immersive cinema” to a whole new level. In the APAC region alone, more than fifty screens have been equipped with the three-layer sound technology.

In the next twelve months, five additional Asian based mixing studios are upgrading their equipment to the "Auro-3D® Studio System" and ten Asian feature films, including No. 1Race GurramVishwaroopam 2, and Kochadiyaan, will be released in Auro 11.1 by Barco. In addition, Barco partner MBS Studios in Hong Kong and H. Brother in China will be releasing a strong slate of regional titles, further increasing the solution’s impact on the Asian cinema industry.
 
Outside of the APAC region, Auro 11.1 is drawing the attention of leading cinema exhibitors and audio post-production studios alike, with nearly one hundred installations completed in theaters worldwide and over 50 films in our pipeline.  “Auro 11.1 installations continue to increase at a substantial pace worldwide,” states Brian Claypool, senior director of strategic business development at Barco. “With recent announcements from top exhibitors such as Regal Entertainment Group and Cinemark USA, we have more than 250 confirmed installations in the pipeline.”
 
Resounding success
So far, more than twenty-five leading post-production studios have installed the Auro 3D Studio System, including Skywalker Sound, DreamWorks Animation, 20th Century, Fox, and other leading post production facilities in Hollywood. As a result, over thirty feature films mixed and released in Auro 11.1 are now available. Twenty more have been confirmed for release next 12-month, including I-FRANKENSTEIN and the three DreamWorks animation films Mr. Peabody and Sherman, How to Train your Dragon 2, and Home with additional titles to be announced in the coming weeks. In short, there will be ample opportunities for audiences around the world to discover what “immersive cinema” really means.
 
Three layers of sound 
Developed by Auro Technologies and powered by Barco, the Auro 11.1 sound format integrates three layers of sound: surround, height, and overhead–a huge step forward compared to the conventional 5.1 or two-layered “object-based” formats. Thanks to its 11.1 configuration, it allows sound mixers to move objects around in space and reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. The Auro 11.1 sound technology provides the best acoustic experience at the most commercially viable price point in the market.
 
Discover Auro 11.1 immersive sound from 10 through 12 December at CineAsia in Hong Kong, booth 301, Hall G at Hong Kong Convention and Exhibition Centre. Exhibitors and film producers will have the exclusive opportunity to visit MBS Studios and see the solution at work in a studio environment.
 
About Auro Technologies 
Auro Technologies (www.auro-3d.comwww.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media).
Barco Contacts:

Camille Burch Camille Burch
Press and PR contact Americas
Barco n.v.
Telephone +1 678 584 2379
camille.burch@barco.com


Stephanie Vlegels Stephanie Vlegels
Press and PR contact EMEA
Barco nv
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com


Vickie Yueh Vickie Yueh
Press and PR contact APAC & GRC
Barco nv
Telephone +886 2 8771 0228
vickie.yueh@barco.com

Logo: Barco Digital Cinema About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
Similar News
Tags:
Cinema Sound
Search for News Items
Learn More About:
Countries:
Asia

Share this page:
More Barco News:
Dec 14, 2017 Barco Receives the Technology Innovator Award at CineAsia 2017
Dec 4, 2017 Barco Joins Forces with Strategic Partners to Advance the Delivery of Dedicated and New Cinema Solutions
Oct 25, 2017 Cinépolis Plaza Satélite Cinema Becomes First “All-Laser” Multiplex in Mexico Powered By Barco Smart Laser Projectors
Oct 23, 2017 Barco Achieves Milestone of 100 All-Laser Cinema Multiplexes Installed Worldwide
Oct 19, 2017 Barco Invites Theater Owners to Experience the Future of Cinema Today at ShowEast 2017
Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience
Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums
Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs
Jun 19, 2017 Coca-Cola joins Barco Lobby Experience at CineEurope
Jun 15, 2017 Barco’s Two New Smart Laser Projectors Allow Large-Screen Cinemas to Benefit from Low TCO
Jun 14, 2017 Barco Turns its Vision for the Future of Cinema into Reality at CineEurope 2017
Apr 20, 2017 Futureworks (India) Joins the Revolution By Trusting in Barco 4K Cinema
Apr 11, 2017 Barco Helps Awaken the Force at Star Wars Celebration Orlando 2017 as the Official Laser Projection Provider
Mar 30, 2017 Barco to Install its Flagship Laser Fleet Across All Reel Cinemas Screens in Dubai
Mar 30, 2017 CMX Opens First All-Laser Illuminated Theater on the US East Coast with Barco Smart Laser Cinema Projectors
Mar 29, 2017 The Recall, Starring Wesley Snipes, Set to Premiere on June 2nd in Barco Escape Theaters Across North America
Mar 28, 2017 Lotte Cinema (South Korea) Illuminates the World’s Biggest Screen with Flagship Laser Projection By Barco
Mar 28, 2017 Central Cinema Brings Smart Laser Cinema Experience to Japanese Audiences
Mar 27, 2017 Barco Leads Global Movement to All-Laser Projection for Cinema, Driving Industry’s Adoption of the Technology as the New Standard in Movie Exhibition
Mar 24, 2017 Barco Launches Smartcare 10-Year Light Output Guarantee to Offer Exhibitors Peace of Mind
©Copyright 2003 - 2018 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner