CJ 4DPlex, the world’s first 4D cinema company for feature films, announced today at CinemaCon that they have signed a deal with AEG to bring 4DX technology to a movie theatre in the United States for the first time. After an incredible expansion to several countries in the world including Japan, Taiwan, Chile, Colombia, Croatia, United Arab Emirates and many others, this cinema experience is coming first to the entertainment capital of the world when it premieres its first blockbuster film this summer exclusively in the AEG-owned the Regal Cinemas L.A. LIVE Stadium 14 theatre in downtown Los Angeles, Ca.
Movie goers can expect an immersive 4D experience to excite all five human senses. Features include motion, wind, strobe, fog, vibration, mist, rain and even scent-based special effects that go far beyond 3D, 4DX offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
“Los Angeles was the natural choice for the first U.S. location to carry 4DX. We wanted to bring this experience to where all the movie magic happens,” said Byung Hwan Choi, CEO of CJ 4DPlex. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a movie-going experience never before seen in the U.S. as befits the state-of-the-art theaters at L.A. LIVE!”
CJ 4DPlex is showcasing the next generation of its 4DX technology at CinemaCon this week, March 24-27 at Caesars Palace in Las Vegas, CinemaCon is the largest and most important gathering of movie theatre owners from around the world. This 4D effect cinema solution will be on display in a mini-theatre at Booth #2003A in the Augustus Ballroom.
“AEG is excited to partner with CJ 4DPlex to bring the 4DX technology to America” said Nick Baker, Sr. Vice President AEG Global Partnerships. “We are always looking for leading edge technology and innovative products and amenities to introduce at our entertainment destinations and, this will inspire and encourage people to descend upon L.A. LIVE.
“In just a few short years, Regal Cinemas L.A. LIVE Stadium 14 has become not only the preferred location for blockbuster releases but the ideal venue to showcase the industry’s newest exhibition technology so, it makes perfect sense that this revolutionary process to be unveiled here first,” said Shelby Russell, Vice President, L.A. LIVE Marketing.
Since debuting with a 4D screening of Avatar in 2010, more than 14,000 4DX seats are now operating in 91 theatres in 23 countries – opening on approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. In fact, in 2013 alone, 4DX was installed for the first time in 14 countries – Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Poland, Taiwan, Ukraine, the United Arab Emirates and Venezuela – with 47 new screens compared with 13 openings in 2012.
About Regal Cinemas L.A. LIVE Stadium 14
Regal Cinemas L.A. LIVE Stadium 14 is one of the nation’s most state-of-the-art and technologically advanced theatres with all 14 auditoriums featuring stadium seating, digital projection and sound systems along with high-gain screens, high-back reclining seats and retractable cup holders guaranteeing the ultimate comfort for the best movie experience. Opened in 2009, Regal Cinemas L.A. LIVE Stadium 14 also features the Premiere House, an 800-seat theater with a private entrance and lobby in addition to a grand spiral staircase leading to the Premiere House’s balcony level. Including the Premiere House, six of the auditoriums are equipped with RealD 3D technology. As the West Coast “flagship” of Regal Entertainment Group, the nation’s largest movie exhibitor, the theatre is located within L.A. LIVE, the $3 billion sports and entertainment district located in downtown Los Angeles.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants the GRAMMY Museum and a 54-story, 1001-room convention "headquarters" hotel/destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.comand the AXS TV network.
For additional information, visit www.aegworldwide.com.