Cinema Technology May. 20, 2025
Register & Log in
Sponsors

Industry Partners

Shows & Events


# 1998 AmPro.

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
Kortrijk—Jul 16, 2014

Swiss Arena Cinemas Chooses Auro 11.1 Immersive Sound By Barco for its Brand-New, Geneva Flagship Theater

Swiss Arena Cinemas proudly inaugurated its flagship cinema in Geneva in June, and Digital Cinema pioneer Barco joins them in celebration of another digital cinema milestone. With the help of system integrator Protronic, Arena Cinemas equipped each of its nine theaters with Auro 11.1 immersive sound by Barco, as a way of enriching the moviegoing experience. 

Cinema-lovers who visit the new Geneva-based cinema in the coming months will be able to enjoy blockbusters like ‘Teenage Mutant Ninja Turtles’, ‘Lucy’ and ‘Into the Storm’ in Auro 11.1 by Barco in any auditorium in the theater. Arena cinemas has made the first 100% immersive sound capable multiplex in the world.

‘More than only cinema’, claims the baseline of Arena Cinemas. The group is indeed committed to offering its customers an exceptional moviegoing experience. Comfort is therefore a key concern, as is the latest digital cinema technology, at the nine-theater flagship cinema in Geneva. “Luxury, wide padded seats with large armrests, great leg room, big screens, a stylish lounge and bar: we’ve really raised the bar to make sure our audience truly enjoys their time at the movies,” says Patrick Tavoli, CEO of Arena Cinemas. “In addition, we wanted to fit out the theaters in Geneva with the best technology too. Barco’s Auro 11.1 immersive sound fits the bill perfectly.” 

A first in Switzerland 
Supported by Datasat Digital Entertainment, cinema system integrator Protronic advised Arena Cinemas to install the Auro 11.1 immersive sound by Barco. “We were impressed right away when we experienced Auro 11.1 immersive sound at CineEurope 2012,” says Patrik Engler, CEO at Protronic. “It did not compare to anything we’d heard before. By incorporating the height and overhead channels to the existing surround sound, Auro 11.1 allows a more natural and immersive experience, enveloping the audience without being distracting.” “It really feels like you are right in the middle of the movies,” Tavoli confirms. “We are delighted to be the first theater in Switzerland to offer this premium sound experience.” 

More movies mixed in Auro 
“Barco is delighted to see the adoption of Auro spread around the world,” comments Brian Claypool, Senior Director Strategic Business Development at Barco. “The number of confirmed movies mixed in Auro 11.1 is, by the way, growing impressively. Later this summer, cinemas will show the long-awaited new ‘Ninja Turtles’ movie, the disaster film ‘Into the Storm’ and ‘Lucy’, featuring Scarlett Johansson and Morgan Freeman, all mixed in Auro 11.1 by Barco.” The fact that the entire multiplex has been configured to offer patrons immersive sound is further proof of the ease of use and cost effectiveness of Auro 11.1 over the competition. 

About Arena Cinemas 
Arena Cinemas is Switzerland’s third largest cinema operator. Headquartered in Zürich, the chain operates two cinemas in Zürich, one in Freiburg and the latest one in Geneva. 


About Barco (pre-2018): Barco is a global company with headquarters in Kortrijk (Belgium). Our visualization and collaboration technology helps professionals accelerate innovation in the healthcare and enterprise and entertainment markets. We count over 3,000 visioneers, whose passion for technology is captured in over 500 unique patents.  For more information, visit us on www.barco.com, follow us on LinkedIn (Barco),  YouTube (BarcoTV),  or like us on Facebook (Barco). Barco (pre-2018) Directory page

Share This Page

More Barco (pre-2018) News:
Dec 14, 2017 Barco Receives the Technology Innovator Award at CineAsia 2017
Dec 4, 2017 Barco Joins Forces with Strategic Partners to Advance the Delivery of Dedicated and New Cinema Solutions
Oct 25, 2017 Cinépolis Plaza Satélite Cinema Becomes First “All-Laser” Multiplex in Mexico Powered By Barco Smart Laser Projectors
Oct 23, 2017 Barco Achieves Milestone of 100 All-Laser Cinema Multiplexes Installed Worldwide
Oct 19, 2017 Barco Invites Theater Owners to Experience the Future of Cinema Today at ShowEast 2017
Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience
Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums
Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs
Jun 19, 2017 Coca-Cola joins Barco Lobby Experience at CineEurope
Jun 15, 2017 Barco’s Two New Smart Laser Projectors Allow Large-Screen Cinemas to Benefit from Low TCO
Jun 14, 2017 Barco Turns its Vision for the Future of Cinema into Reality at CineEurope 2017
Apr 20, 2017 Futureworks (India) Joins the Revolution By Trusting in Barco 4K Cinema
Apr 11, 2017 Barco Helps Awaken the Force at Star Wars Celebration Orlando 2017 as the Official Laser Projection Provider
Mar 30, 2017 Barco to Install its Flagship Laser Fleet Across All Reel Cinemas Screens in Dubai
Mar 30, 2017 CMX Opens First All-Laser Illuminated Theater on the US East Coast with Barco Smart Laser Cinema Projectors
Mar 29, 2017 The Recall, Starring Wesley Snipes, Set to Premiere on June 2nd in Barco Escape Theaters Across North America
Mar 28, 2017 Lotte Cinema (South Korea) Illuminates the World’s Biggest Screen with Flagship Laser Projection By Barco
Mar 28, 2017 Central Cinema Brings Smart Laser Cinema Experience to Japanese Audiences
Mar 27, 2017 Barco Leads Global Movement to All-Laser Projection for Cinema, Driving Industry’s Adoption of the Technology as the New Standard in Movie Exhibition
Mar 24, 2017 Barco Launches Smartcare 10-Year Light Output Guarantee to Offer Exhibitors Peace of Mind
©Copyright 2003 - 2025 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
Advertisement

Advertisement

Advertisement

Advertisement

Advertisement
banner