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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Shanghai—May 19, 2015

Wanda Cinema Line Embraces Christie Vive Audio with Second Major Installation in China

Wanda Cinema Line, the largest movie theater operator in China, continues to demonstrate its high level of confidence in the innovative Christie Vive Audio™ system by equipping its latest “Wanda Hall 9” auditorium at Wujiaochang Wanda Cinema in Shanghai with Christie’s cutting-edge cinema audio solution, which utilizes ribbon driver speakers and Class D amplifiers.

“Wanda Hall 9” is an exclusive class of cinema auditoriums targeted at movie aficionados. There are currently three such auditoriums located in Beijing and Shanghai. This particular auditorium at Wujiaochang Wanda Cinema complex boasts over 270 premium seats and a huge 17-meter high-gain metallic projection screen. It is the second theater in China to embrace Christie Vive Audio’s expansive line of cinema-specific audio technologies that are compatible with the leading immersive and surround audio formats in the market. This Vive Audio system has also been configured to meet the requirements of the Dolby® Atmos™ sound technology system. Last year, Wanda Cinema Line became the first cinema chain in Asia to equip its Beijing CBD Wanda Plaza cineplex with Christie Vive Audio, to great success. 

 “Our first Christie Vive Audio installation in Beijing received much acclaim from patrons and industry players alike since its opening in May last year, and we’re convinced that Christie Vive Audio is one of the best cinema audio solutions that effectively delivers the power and performance that offers the best sound experience for our patrons,” commented Maojun Zeng, general manager, Wanda Cinema Line. “We’ve decided to deploy Vive Audio at our most high-end “Wanda Hall 9” auditoriums as we are fully committed to constantly equipping our theatres with the most modern technologies and high quality presentations.”

“We’re proud and honored that Wanda Cinema Line, our longstanding partner, has once again chosen Christie Vive Audio to be installed at the Wujiaochang Wanda Cinema in Shanghai. This fully demonstrates their strong confidence in our cinema audio solution in delivering dynamic, richly detailed and enhanced aural experience to movie-goers,” said Lin Yu, vice president, Christie Asia Pacific. “Our innovative audio solution and digital cinema projectors, coupled with our team of dedicated technical professionals, will continue to put Wanda at the forefront of the cinema industry.”

The groundbreaking Christie Vive Audio, which offers truly rich, dynamic and detailed sound, unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1, Dolby® Atmos™, 7.1 and 5.1 surround sound. It consists of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments. 

The installation in Hall 9 auditorium comprises more than 50 Christie Vive Audio speakers of varying combinations, including LA3 screen channel speakers, LA3C speakers for ceiling surrounds, LA3S speakers for advanced surround effects, LA4S speakers for wall surround effects, S215 subwoofers (for full range frequency response), as well as S218 for Low Frequency Effects (subwoofers) channels. The extensive range of speakers are driven by the Christie CDA line of professional amplifiers utilizing an advanced high-speed Class D architecture that offer high power output and efficiency and are designed for long-term, continuous operation.

Similar to Wanda Cinema Line’s Beijing CBD Wanda Plaza in downtown Beijing, the Wujiaochang Wanda Cinema in Shanghai offers the complete Christie experience to movie-goers by delivering most stunning and memorable movie-viewing and cinema sound experience. Visuals in Hall 9 auditorium are powered by the Christie CP4230 4K DLP® Digital Cinema Projector, which offers the brightest and highest resolution in its class, as well as the most robust and cost-effective 4K DLP Cinema® solutions. 

Christie Vive Audio has been embraced by numerous cinema operators across the globe and the number of installations continues to increase, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year's most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by the first quarter of 2016.


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About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Wanda Cinema Line:
Wanda Cinema, established in 2005, is the largest operator of movie theaters in China. The cinema chain currently operates in 225 cities across 22 provinces across the country. It also accounts for over 30% of the national box office revenue among the top 100 cinemas in China. In addition, its parent company Dalian Wanda Group owns US-based theater chain, AMC Entertainment. For more information, go to www.wandacinemas.com/en/.
 

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