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Los Angeles and Seoul—Jun 2, 2015

San Andreas Opening Weekend Shows That Disaster Movies Rock in 4DX

Immersive Experience Packs Theatres and Adds to Intensity
San Andreas opened in 4DX theatres around the globe this weekend, attracting moviegoers seeking the most immersive screenings of the film. With 90 percent occupancy over the first few days of its release at the Regal Cinemas L.A. LIVE in Los Angeles, CA, more than 75 percent in the UK and more than 60 percent in Mexico, San Andreas was the latest blockbuster to take advantage of interest in this unique cinematic experience. 
 
Starring Dwayne Johnson and Carla Gugino, the epic disaster film unleashes a nine-plus magnitude earthquake triggered by the San Andreas Fault, causing destruction throughout California. Those who watched the film in 4DX were able to experience the rattling motions and massive vibrations of the earthquake first-hand, and be brought into the center of the story. When a woman miraculously survives after dodging through a falling wall, fog and burning rubber scents add another layer to the movie. At the moment that the earthquake sets off a huge tsunami, water shots and delicately designed vibrations mimic the seismic waves.
 
San Andreas isn’t the first disaster film to see success in 4DX.  Last year, Into the Storm delivered exceptionally high performance in many countries. The tornado disaster film generated more than 78 percent occupancy rate in Korea, where 4DX’ parent company is based and more than half of the film’s audience is generated; more than 67 percent in Guatemala and Croatia and over 50 percent occupancy in 4DX theatres based in Colombia, Philippines and Cambodia.
 
With average occupancy rate in U.S. theatres reportedly ranging from 10 to 15 percent, this performance is no small feat.  Moviegoers are eager to share the reasons they have been attracted to 4DX, calling their experience watching San Andreas “MINDBLOWING,” “SUPERB” and “ABSOLUTELY IMMERSIVE,” saying that “You haven't seen this movie until you've seen it in 4DX” and “I enjoyed every single movement and scene. I'll definitely watch this movie in 4DX again!”

About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive, multi-sensory cinematic experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles, as well as content ranging from concerts to commercials.  Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 500 Hollywood titles have been screened in 4DX. To date, more than 59,000 4DX seats operate in 492 auditoriums spanning 57 countries. CJ 4DPLEX Directory page
Countries:
United States

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More CJ 4DPLEX News:
Apr 23, 2018 CJ 4DPLEX and Cineworld Group plc Partner to Bring 145 4DX Locations Across U.S. and Europe
Apr 12, 2018 “4DX with ScreenX” Wins Big and Takes Home Silver at the Edison Awards in NYC
Apr 3, 2018 Industry-Leading Cinema Technology 4DX Hits Record-Setting 500 Screen Milestone
Mar 21, 2018 “4DX with ScreenX” to Make Worldwide Debut at CinemaCon 2018, Opening a New Chapter in Cinematic Innovation
Feb 15, 2018 “4DX with ScreenX” Announced as Edison Award Finalist
Feb 12, 2018 “Black Panther” to Become First Marvel Studios Film to be Released in the ScreenX Format
Jan 10, 2018 Following Strong Box Office Results Coast-to-Coast, CJ 4DPLEX and Regal Expand 4DX U.S. Roll-Out Plan with Washington, D.C. as Newest Opening
Jan 4, 2018 4DX Closes Out 2017 Reaching $230 Million at the Box Office and 19 Million in Admissions
Jan 3, 2018 CJ 4DPLEX and Cinépolis Reveal Seven Locations of Next 4DX Theatres to Open in 2018
Dec 22, 2017 Les Cinemas Gaumont Pathe Increases 4Dx Roll Out Commitment to 50 Theatres Via Expanded Partnership
Dec 14, 2017 4DX Forms New Partnership with Malaysia’s Golden Screen Cinemas And Signs Strategic Deal with PVR Cinemas to Launch Another Sixteen 4DX Screens in India
Nov 20, 2017 4DX Lands in Switzerland through Partnership with KITAG CINEMAS Continuing Rapid European Expansion
Nov 13, 2017 CJ 4DPLEX to Debut New 4DX VR Product at IAAPA Attractions Expo 2017
Oct 26, 2017 4DX Opens in 50th Country with First Theatre in Australia
Oct 16, 2017 Four New 4DX Theaters to Open in Belgium, France and Spain in Partnership with Kinepolis
Sep 8, 2017 4DX Becomes Fastest Premium Cinema Format to Reach 400 Screens
Aug 24, 2017 “Kingsman: The Golden Circle” Set to Debut in ScreenX Format
Aug 3, 2017 CJ 4DPLEX Expands 4DX Footprint to Austria with Debut at Hollywood Megaplex Gasometer
Aug 1, 2017 Innovative Cinema Format 4DX Has Record-Breaking Six Months with 9.3 Million Moviegoers and $ 110 Million in First Half of 2017
Jun 22, 2017 4DX and Nordisk Film Cinemas Strike Deal to Bring Nine Additional Screens to Scandinavia
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