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Los Angeles—Jun 17, 2015

4DX Enabled Theatre at Regal Cinemas L.A. Live Triples Revenue with 88% Increase in Attendance in First Year After Conversion

Regal Cinemas L.A. LIVE Stadium 14’s 4DX Auditorium Currently Showing Summer Blockbuster Jurassic World as First Year Anniversary Approaches
AEG-owned Regal Cinemas L.A. LIVE Stadium 14, home to the first and only 4DX equipped theatre in the United States, celebrates a tremendous first year of high-growth and revenue.

Powered by CJ 4DPlex, the world’s first 4D cinema company, the 104-seat 4DX auditorium at Regal Cinemas L.A. LIVE has achieved $1.52 million in revenue attracting 70,000 attendees since opening last year, representing an increase of 88% in attendance versus the previous 12 months in the same auditorium prior to the conversion.
 
“We’re extremely pleased with the first year success of the 4DX theatre at Regal Cinemas L.A. LIVE Stadium 14. The numbers really prove what we had expected; that audiences would embrace the new technology and unique movie-going experience 4DX affords,” said Shelby Russell, Vice President of Marketing for L.A. LIVE.

Since the first commercial U.S. screening of 4DX with Transformers: Age of Extinction on June 26, 2014, 38 4DX films have been showcased at Regal Cinemas L.A. LIVE Stadium 14. Opening-weekend 4DX performances have been most impressive, with Jurassic World yielding the highest grossing weekend box office, bringing in $55,672 with a 93% occupancy rate.  This topped the previous record-holder Avengers: Age of Ultron, which had an opening-weekend 4DX box office of $43,000.  Following is a list of the top-performers in 4DX over the past year:
  • Transformers: Age of Extinction (97% opening weekend occupancy rate; $114,798 total 4DX box office; two-week run)
  • Furious 7 (97%; $139,808; four-week run)
  • Avengers: Age of Ultron (94%; $112,849; two-week run)
  • Jurassic World (93%; $55,672; currently showing)
  • Dawn of the Apes (91%; $99,445; two-week run)
  • San Andreas (90%; $129,204; two-week run)
“Regal’s ultimate goal is to create a memorable experience for our moviegoers, and 4DX does just that,” stated Greg Dunn, President and COO for Regal Entertainment Group.  “The 4DX auditorium at Regal L.A. LIVE has been extremely well received attracting moviegoers from all across the area and encouraging guests to sit back and hold on for one of the best theatre experiences the industry has to offer.”

Recognizing the value of the cutting-edge technology to elevate the movie-going experience for consumers, the partnership between Regal Cinemas L.A. LIVE Stadium 14 and CJ 4DPlex, brokered by AEG Global Partnerships in 2014, brought the first 4DX theatre in the United States to downtown Los Angeles.
 
“We are constantly seeking out trailblazing innovations to incorporate into our entertainment destinations such as L.A. LIVE,” said Todd Goldstein, Chief Revenue Officer at AEG. “It’s clear from these first year revenues and attendance numbers that the partnership has been a huge success, attracting audiences from all over Los Angeles and tourists alike to Regal Cinemas L.A. LIVE to experience 4DX.”
 
The 4DX technology from CJ 4DPlex enhances the on-screen visuals of action-packed blockbusters, stimulating all five senses through special effects such as motion, wind, fog, rain, lighting, vibrations and scents to enable a completely immersive event that transcends the traditional cinema experience.
 
“The first year of 4DX in the United States has proved to be a hit with American audiences,” said Mark Shaw, CEO, CJ 4DPlex America. “We saw great success when we launched 4DX in Brazil, Columbia, Guatemala, Korea, Peru and Russia, and it’s thrilling to see the success it’s having in the influential US market.”
 
Expected summer blockbuster, Terminator Genisys, is the next 4DX movie to come to Regal Cinemas L.A. LIVE Stadium 14, playing July 1-9. Visit Fandango.com for ticket information.



About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page
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More CJ 4DPLEX News:
May 7, 2018 Three 4DX Blockbusters Top the 1 Million Tickets Sold Mark in Three Months
May 4, 2018 20th Century Fox and ScreenX Targeting New Titles to Release in the 270-Degree Panoramic Format
May 4, 2018 CJ 4Dplex Wraps Successful CinemaCon 2018 Having Showcased New Technologies
Apr 26, 2018 Warner Bros. Pictures and ScreenX To Release up to Five Titles in the 270-Degree, Panoramic Format in the Next 12 Months
Apr 25, 2018 CJ 4DPLEX Announces New Deal with Silverbird Cinemas to Bring First 4DX Theatre to Nigeria
Apr 25, 2018 4DX Expands Middle East Reach with Three Cinemacity Locations to Open in Saudi Arabia
Apr 24, 2018 CJ 4DPLEX and B&B Theatres Strike Deal to Open Four ScreenX Theatres by 2019
Apr 23, 2018 CJ 4DPLEX and Cineworld Group plc Partner to Bring 145 4DX Locations Across U.S. and Europe
Apr 12, 2018 “4DX with ScreenX” Wins Big and Takes Home Silver at the Edison Awards in NYC
Apr 3, 2018 Industry-Leading Cinema Technology 4DX Hits Record-Setting 500 Screen Milestone
Mar 21, 2018 “4DX with ScreenX” to Make Worldwide Debut at CinemaCon 2018, Opening a New Chapter in Cinematic Innovation
Feb 15, 2018 “4DX with ScreenX” Announced as Edison Award Finalist
Feb 12, 2018 “Black Panther” to Become First Marvel Studios Film to be Released in the ScreenX Format
Jan 10, 2018 Following Strong Box Office Results Coast-to-Coast, CJ 4DPLEX and Regal Expand 4DX U.S. Roll-Out Plan with Washington, D.C. as Newest Opening
Jan 4, 2018 4DX Closes Out 2017 Reaching $230 Million at the Box Office and 19 Million in Admissions
Jan 3, 2018 CJ 4DPLEX and Cinépolis Reveal Seven Locations of Next 4DX Theatres to Open in 2018
Dec 22, 2017 Les Cinemas Gaumont Pathe Increases 4Dx Roll Out Commitment to 50 Theatres Via Expanded Partnership
Dec 14, 2017 4DX Forms New Partnership with Malaysia’s Golden Screen Cinemas And Signs Strategic Deal with PVR Cinemas to Launch Another Sixteen 4DX Screens in India
Nov 20, 2017 4DX Lands in Switzerland through Partnership with KITAG CINEMAS Continuing Rapid European Expansion
Nov 13, 2017 CJ 4DPLEX to Debut New 4DX VR Product at IAAPA Attractions Expo 2017
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