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Barcelona—Jun 25, 2015
4DX to Launch First Five Cinemas in Africa Beginning with Two in South Africa
Immersive Cinema Experience Coming to Nu Metro’s Cape Town and Durban Locations by the End of the Year
J 4DPLEX, creator of 4DX – the world’s first 4D cinema technology for feature films – and Nu Metro Cinemas, the fast-growing South African cinema operator, have announced a memorandum of understanding (MOU) for a partnership that will for the first time bring 4DX to Africa.
This MOU was signed at CineEurope this week – a preliminary step before signing an agreement shortly – where CJ 4DPLEX has been holding additional meetings with potential exhibitor partners. 4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly immersive experience, has been expanding at a fast pace and, with this deal, will be available in 182 auditoriums across 34 countries, with a goal to reach 300 auditoriums by the first half of 2016. In the past week, CJ 4DPLEX has also announced expansion into Turkey, while also celebrating the one-year anniversary of the debut of 4DX in the United States, where it has attracted 70,000 attendees since last June – an increase of 88% versus the previous 12 months in the same auditorium prior to its conversion to 4DX – and generated more than $1.52 million in revenue.
“4DX continues to outdeliver non-4D feature film performances around the world, as it expands into new markets, and now to its fifth continent,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “Nu Metro Cinemas has recently been adding new features and expanding its reach, and we look forward to working with them as both companies continue to grow.”
The first South African locations to feature 4DX will be at the V&A Waterfront in Cape Town (Africa’s largest and most popular tourist attraction) and The Pavilion in Durban (a popular shopping mall in one of South Africa’s key holiday destinations), both opening before the end of 2015, with three other sites in the planning process. The first Metro Theatre opened its doors in November 1932 in Johannesburg, and the company now operates 17 cineplexes throughout the country. With a presence in Cape Town, Durban, Johannesburg, Pretoria and Bloemfontein – reflecting all major regions nationwide – Nu Metro continues to add locations.
“Nu Metro Cinemas is very excited to open the first ever 4DX cinemas for Africa. It is a strategic move, fitting our commitment to supplying customers with a fully immersive cinema experience, utilizing the best, most up-to-date world-class technology,” stated Nitesh Matai, Nu Metro Cinemas Marketing Executive. “4DX fulfills those expectations as the new 4D cinemas will involve all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. With the introduction of 4DX, Nu Metro Cinemas now joins an elite group of cinema chains using this technology, and showcasing popular blockbusters in this groundbreaking format.”
Additional features recently introduced by Nu Metro Cinemas include Scene Xtreme – which features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection – and Scene VIP – adding luxurious, recliner seating, a VIP lounge/bar and an à la carte menu to the cinema experience at select locations.
About 4DX by CJ 4DPLEX
CJ 4DPLEX is operating 4DX, the world’s first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experience through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of June 2015, there are more than 24,000 4DX seats across 182 sites in 34 countries. For more information, please visit: Homepage:
About Nu Metro Cinemas
Nu Metro Cinemas has been one of South Africa's leading cinema circuits for over 40 years - currently operating 17 cineplexes with a national footprint in Cape Town, Port Elizabeth, Durban, Amanzimtoti, Johannesburg, Krugersdorp, Pretoria, Bloemfontein and Worcester. New cinemas are in development for Welkom, Lenasia, Pretoria East and Ballito during 2015. Nu Metro Cinemas started introducing Scene Xtreme and Scene VIP at select sites nationwide from 2014. Scene Xtreme features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, worldclass digital 3D technology as well
as 4K Ultra High Definition projection. Scene VIP upgrades the Nu Metro Cinemas experience with luxurious, recliner seating, a VIP lounge/bar and an à la carte menu. The cinema exhibition company has made a commitment to screening alternative/specialist content such as live music, comedy and theatre shows on the big screen - apart from the weekly run of new movie titles from all the major local and international film distributors. It has also started acquiring its own content independently, for exclusive distribution via its nationwide chain of cinemas. Nu Metro Cinemas strives to offer consumers a cinema experience they won't be able to enjoy anywhere else. Regular talent visits by movie stars, competitions, promotions, exciting marketing activations in cinema as well as popular pre-release screening events such as “Girls' Night Out” further add to the mix of initiatives to enhance Nu Metro's cinema attractions even further.
About CJ 4DPLEX:
CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018.
CJ 4DPLEX Directory page
CJ 4DPLEX (Seoul)
CineEurope 2015 (CCIB, Barcelona, Spain)
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