Movio, the global leader in marketing data, analysis, insights, and campaign creation and management for theatrical exhibitors, studios and film distributors, is delighted to announce the signature of VOX Cinemas, the largest and fastest growing cinema exhibitor in the Middle East, for its Movio Cinema platform.
VOX Cinemas, a brand owned and operated by Majid Al Futtaim Cinemas, will use Movio Cinema to further develop and boost its loyalty programme. Movio Cinema makes it faster and more cost-efficient for exhibitors to analyse their data and execute personalised campaigns to their customers. The news was announced today by Sarah Lewthwaite, Movio’s Strategic Partnerships Director for the EMEA Region, and Michelle Walsh, Marketing Director for VOX Cinemas.
“Sarah Lewthwaite and the Movio team made sure that we understood the full power of the Movio Cinema platform but also spearheaded the construction of our new loyalty programme based on and best industry practices,” said Ms. Walsh. “Movio is genuinely interested in helping VOX achieve its strategic goal: to deliver the best in cinema experiences and create great moments for moviegoers in the Middle East. We already foresee the benefits of Movio Cinema for our customers."
“We’re thrilled that VOX Cinemas will be working with Movio Cinema to enhance its bespoke loyalty programme,” said Ms. Lewthwaite. “VOX is not only the biggest cinematic force in UAE, Oman and Lebanon, it is also leading the market in technology and cinematic innovation. Movio will help them maximise that leadership position by forging an even deeper bond with their customers, thus guaranteeing maximum financial returns.”
Reflecting the company’s commitment to innovative leadership, VOX recently announced a partnership with IMAX to bring its next-generation digital laser projection system will be launched as part of a completely new development of their flagship VOX Cinema located within the landmark Mall of the Emirates in Dubai. In addition, VOX holds the exclusive rights to 4DX in the Middle East, a concept out of CJV in Korea that offers a complete sensory experience and lends itself perfectly to high-action movies for a fully immersive experience.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East’s most innovative and customer-focused cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 154 screens currently across the region, including 122 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East’s largest and most rapidly growing cinema exhibitor. In 2014, the company announced a 1 billion dirham investment in cinemas that will see the company expand to operate over 500 screens in 8 countries by 2018.
Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of cinema concepts including its luxury VOX GOLD experience, its VOX Plus premium experience, an immersive VOX 4DX experience, the big screen cinema VOX MAX experience, its myVOX private cinema experience and its 3D cinema experience.