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Los Angeles, USA,—Dec 9, 2020

Qube and Scrabble Bring Electronic Movie Delivery to the Middle East with WireTAP Installations at Theatres Across 14 Countries

75% of the region’s deliveries will go electronic by the end of 2020
Qube Cinema and Scrabble Entertainment are happy to announce that they have brought electronic delivery to movie theatres in the Middle East with the installation of Qube’s WireTAP. The WireTAP is a cloud-connected, in-theatre appliance that allows automated delivery of DCPs and KDMs directly over the internet. 

Exhibitors currently connected to the network include VOX Cinemas, Cinema City, Flix Cinemas, Roxy Cinemas, Mukta A2, Reel Cinemas, Cine Royal Cinemas, Oscar Cinemas, Empire Cinemas, CineCo, Star Cinemas, Cinepolis, Muvi Cinemas and other Independents. Over 60% of theatres in the region are already equipped with WireTAPs, with the remaining locations including Novo Cinemas expected to be covered in the coming months.

Most of the region was shut down due to the COVID-19 pandemic in the first half of the year, but distributors have used the network to deliver big tentpoles and library titles across the region as theatres have reopened. Now, more than ever, distributors and exhibitors appreciate that electronic delivery is automatic and contact free with a significantly reduced carbon footprint.

Speaking of their satisfaction with the success of the electronic deliveries, Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “Majid Al Futtaim has always remained at the forefront of innovation regionally, continually embracing new technologies to allow VOX Cinemas to deliver an exceptional customer experience. Qube WireTAP is a revolutionary technology for the distribution of digital cinema packages (DCPs) and, VOX Cinemas has successfully integrated the platform across four of our markets. We see the electronic delivery system as having numerous benefits to allow seamless movie distribution to our theatres regionally.” Qube and Scrabble are particularly proud of the electronic delivery of movies in the Kingdom of Saudi Arabia (KSA), as theatres in the country have only recently been permitted to operate commercially. Qube Wire has helped enable rapid modernization and expansion of cinema in the KSA. Currently, 75% of KSA theatres are connected to Qube Wire, as well as the country’s censor board, the General Commission on Audiovisual Media (GCAM).

Qube Wire allows distributors to book and monitor content delivery in real-time. Qube Wire electronically delivers movies to most locations in under 8 hours, and certified, regional hard drive partners can deliver hard drives to locations that are not yet connected to our electronic network. The whole process is simple, fast, and secure.

Speaking of how the service adds value to the current challenges, Nigel Dennis, Senior Vice President, Sales says, “We have tried to take advantage of the time that the pandemic has given us to work on ways to bring about a real change in the way content is moved. So far, studios and distributors of all sizes have been really happy with our service, and we’ll continue soliciting their feedback to improve how we work
together in future.”

About Qube Wire
Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple yet comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the Qube Wire service as well.

To sign up for the Qube Wire service, visit www.qubewire.com.



Qube Cinema, Inc Contacts:
Aarthi Videep
Qube Cinema
+91 98848 00648

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 North Pacific Coast Highway, Suite 750
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Logo: Qube Cinema, Inc
About Qube Cinema, Inc:
Qube Cinema (www.qubecinema.com) is a pioneer in crafting end-to-end digital cinema technology and solutions. Drawing on decades of experience in the cinema business, Qube provides a seamless digital environment across the industry right from filmmakers and post-production companies to exhibitors with DCI compliant products to moviegoers. Qube's products are used in every step of the filmmaking and exhibition process.

Qube Cinema’s portfolio of products are powerful, flexible, reliable, and cost-effective, and include Qube Wire, a service for global content distribution; Qube XP, fourth generation DCI compliant digital cinema servers; QubeMaster, a family of digital cinema mastering software solutions; iCount, a camera-based occupancy measurement solution; Slydes, a system that automatically creates just-in-time Digital Cinema Packages; Cheers, a web service for movie audiences that offers personalized greetings cards on the big screen; Justickets, a cloud-based SaaS ticketing solution; and Moviebuff, a website and mobile apps for accurate movie information. The Qube product line is well established globally, with thousands of installations across 50 countries.

Qube's service offerings are constantly evolving to cater to the needs of the global cinema business. Qube has digital cinema operations in over 4,000 screens (42%) across India, masters over 1,800 movies per year across 6 locations in India and the UAE, designs and delivers the most cost-efficient Premium Large Format screens under its EPIQ brand, and operates a patented advertising network for central control of advertising with local control of movie selection as the Qube Cinema Network (QCN).
Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site
About Scrabble Entertainment Pvt. Ltd.: Scrabble Entertainment (www.scrabbleentertainment.com) is India & Middle East’s leading provider of end-to-end Digital Cinema Solutions. Established in 2007, we were the first Digital Cinema Deployment Entity doing DCI Complaint rollout in India & Middle East. We have deployed over 4000* Digital Cinema Screens across India, Middle East, Mexico and USA.  Scrabble services also include content processing and delivery solutions for Producers and Distributors with its state-of-the-art facilities across India, UAE & Saudi Arabia. Scrabble Entertainment Pvt. Ltd. Directory page
About VOX Cinemas:
VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, and is the Middle East’s most innovative and customer-focused exhibitor. With 536 screens across more than 30 locations in eight markets, it is also the Middle East’s largest and most rapidly growing exhibitor.

Customer experience is a key pillar at Majid Al Futtaim and, VOX Cinemas is continuously innovating and investing in new concepts to ensure that guests enjoy a world-class and immersive experience. It was the first cinema in the region to introduce IMAX with Laser, 4DX, a multisensory movie-watching concept, KIDS, a unique cinema concept for little movie fans and THEATRE and GOLD, luxury cinema experiences that combines fine food and film. VOX Cinemas has also introduced Distraction-Free Screenings and OUTDOOR open-air cinema, as part of its ongoing commitment to diversify its offering in line with guest feedback and emerging trends. www.voxcinemas.com
VOX Cinemas Directory page

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More Qube Cinema, Inc News:

Oct 17, 2019 Prakash Bakrania joins the Qube Wire Team
Qube Cinema, Inc Logo
Qube Cinema is proud to announce the appointment of Prakash Bakrania to handle Qube Wire Operations for Europe. Prakash assumes these responsibilities due to Qube Wires growth in the market and the subsequent move of Nigel Dennis to Senior Vice President, Worldwide Sales for Qube Cinema.

Sep 23, 2019 Lewis Thorne joins the Qube Wire Team
Qube Cinema, Inc Logo
Qube Cinema is happy to announce the appointment of Lewis Thorne to handle Qube Wire Operations for Australia, New Zealand, and Fiji. This is in addition to his role as a Technical Support Specialist.


Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
Qube Cinema, Inc Logo
Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced that its content distribution service, Qube Wire has currently over 42,000 screens actively using its application.

Jan 23, 2019 Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire
Qube Cinema, Inc Logo
Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences.

Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
Qube Cinema, Inc Logo
Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire’s SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service.

Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
Qube Cinema, Inc Logo
Qube Cinema, the world’s leading provider of end-to-end digital cinema technology partnered with the 33rd Mar del Plata film festival which was held in Argentina from November 8 -18. Qube Wire was the official choice for DCP digital delivery and content distribution.
More Scrabble News:

Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Nov 5, 2012 Scrabble Entertainment Signs Separate Agreements With Major Hollywood Studios for Latin America Digital Cinema Deployment
Mar 14, 2012 PVR Cinemas Partners with Scrabble Entertainment to Go 100% 2K Digital Across India
Dec 9, 2010 Scrabble Entertainment Signs Up with Hollywood Studios for Middle East Deployment
Oct 26, 2009 XpanD and Scrabble Entertainment Pvt. Ltd. Sign India’s First and Largest 3D Cinema Deployment Agreement
Apr 7, 2008 Scrabble Entertainment Chooses Qube for its Digital Cinema Roll Out in India
Qube Cinema, Inc Logo
Qube Cinema’s Qube XP-D digital cinema server has been chosen by Scrabble Entertainment for its digital cinema roll out in India.  Scrabble Entertainment is an India based digital cinema group. Over the next 12 months, Scrabble will upgrade 350 key screens in metropolitan cities across the country and release content in the DCI JPEG2000 format. Indian feature films in multiple languages as well as Hollywood Studio films will be released on this network.
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