Cinema Technology Dec. 06, 2022
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These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers.

AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens.

AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.





GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.

Industry Partners



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 


Shows & Events



ShowEast 2022 scheduled to be held in Miami from Oct 17-20, 2022 at Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



CinemaCon 2023 has been scheduled for 24-27 April 2023 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




CineAsia 2022 has been scheduled for Dec 5-8, 2022 in Bangkok.  Check links for more information.  The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.  Additional information on CineAsia can be found at www.cineasia.com.



CineEurope 2022, has been scheduled for June 20-23, 2022 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.


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DUBAI, U.A.E.—Dec 9, 2015

UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai

Sprawling 22-Screen Megaplex is Among the Highest Performing Cinemas on the Planet
Through the efforts of Middle East-based dealer/integrator Scrabble, 4D cinema maker and interactive technologies company MediaMation, Inc. (MMI) of Torrance, CA, USA, has been commissioned to produce a 132-seat MX4D® Motion EFX Theatre for Reel Cinemas in The Dubai Mall, the world’s largest and most-visited retail and entertainment destination.  The Reel Cinemas project  is scheduled for installation Dec. 2015.

The Dubai Mall, with more than 1,200 retail outlets, welcomed over 80 million visitors in 2014, underlining its credentials as the world’s most-visited lifestyle and entertainment destination. The 22-screen Reel Cinemas megaplex in The Dubai Mall is among the best performing theatres on the globe.

MX4D® is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX system. In general, 4D refers to an emerging “immersive” cinema technology which allows movie-goers to experience Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These multiple special effects are programmed to both sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.

Notes Heather Blair, MMI head of cinema sales:  “We at MediaMation, are pleased by how enthusiastically the U.A.E. has embraced our MX4D® theatres. This region frequently seeks out the best entertainment options for its citizens and visitors, and the fact that Reel Cinemas in The Dubai Mall has chosen MMI’s 4D system is a welcome endorsement of its significant value in the cinema exhibition marketplace.” 

Scrabble’s COO Pruthu Sha, reflects nostalgically about the impending MX4D® installation. “It has taken over a year and a half to secure this project. We are taking great care as we install one of the first MX4D® cinemas in the UAE. Reel Cinemas is a very important client to us as we handle all their digital cinema installations. We couldn’t be more excited. The cinemas in the UAE territory are favorable to adding 4D screens and technology. We decided to align ourselves with MediaMation as we liked their air pneumatic technology and their business model. Our cinema clients are keen to have a local company like Scrabble assist with installation, maintenance and trouble-shooting. We are happy to offer that service to MediaMation and are their dealer in the UAE.” 
                                                                            ______________
About Emaar Retail LLC -- Emaar Retail LLC, a premier provider of leisure and entertainment experiences, is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses. Emaar Retail has developed and manages the business operations for The Dubai Mall’s entertainment components including KidZania®, SEGA Republic, the Olympic-sized Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and the 22-screen Reel Cinemas. In addition, Emaar Retail has introduced the first ‘Premier’ Reel Cinemas Cineplex and the over 8,000 sq ft family-friendly Njoi concept at Dubai Marina Mall as well as a 10-screen Reel Cinemas at The Beach. The company will continue to explore opportunities for developing leisure assets across the region.


Media Gallery

About MediaMation, Inc.: MediaMation,Inc. is a worldwide entertainment systems integration company and a leader in providing technological solutions to the Cinema, Attractions, VR and eSports market as well as implementing turnkey creative solutions for complex shows, rides, exhibits and fountain shows for theme parks, zoos, aquariums and museums.  MediaMation has extensive experience in design, manufacturing, project managing, engineering and support of their patented interactive product line including its MX4D Motion EFX technology.
Founded in 1991, MediaMation’s 30 years of experience working on complex projects, both large and small and in multiple geographic territories, has garnered them a reputation that is unsurpassed in the industry due to their mission to go the extra mile for their clients.   Many of MediaMation’s projects have been recognized with key industry and sector awards.  For more information, visit www.MX-4D.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on Linkedin.  For press inquiries, contact marketing@mediamation.com

MediaMation, Inc. Directory page
Scrabble Entertainment Pvt. Ltd. Web Site
About Scrabble Entertainment Pvt. Ltd.: Scrabble Entertainment DMCC (“Scrabble”) is a leading provider of end-to-end Digital Cinema Solution and Content services across India, Middle East and Africa. Established in 2007, Scrabble was the first Digital Cinema Deployment entity doing DCI Complaint rollout in India and Middle East under a VPF program. Scrabble Entertainment Pvt. Ltd. Directory page

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