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N. Hollywood, CA,—Apr 7, 2008

Scrabble Entertainment Chooses Qube for its Digital Cinema Roll Out in India

Plans 1500+ DCI compliant digital screens over the next 5 years

Qube Cinema’s Qube XP-D digital cinema server has been chosen by Scrabble Entertainment for its digital cinema roll out in India.  Scrabble Entertainment is an India based digital cinema group. Over the next 12 months, Scrabble will upgrade 350 key screens in metropolitan cities across the country and release content in the DCI JPEG2000 format. Indian feature films in multiple languages as well as Hollywood Studio films will be released on this network.

This will be the first large scale DCI complaint digital cinema roll out in the country. Scrabble’s long term plan is to convert all multiplex screens in India to digital cinema.

Scrabble Entertainment has chosen Qube Cinema’s systems for multiple aspects of their roll out. The multi-format stereoscopic enabled Qube XP-D digital cinema server will be used to play Studio and mainstream Indian feature films in the DCI JPEG2000 format and independent features and pre-show material in the JPEG2000, MPEG-2 and VC1 formats. Indian feature film content in multiple languages mastered on QubeMaster will be distributed as encrypted Digital Cinema Packages (DCPs) to various screens on the Scrabble Network for exhibition. Pre-show scheduling and management and as-run log retrieval and consolidation will be managed centrally using the Qube Central system.

Scrabble Entertainment’s has signed up with many of India’s top multiplex chains including PVR Cinemas, Fame Cinemas, INOX and Cinemax Theatres and will largely follow the VPF business model for their rollout.

Speaking on the project, Raja Enok, Chief Marketing Officer of Qube Cinema said, “We are proud to be part of the first DCI compliant digital cinema roll out in India. We worked closely with Scrabble Entertainment to tailor a solution for them that will address all aspects of their digital cinema workflow.

“We foresee that this year will be the beginning of a key phase for digital cinema in this region, and we look forward to playing a strategic role in this and several other roll-outs that are in progress.”

Ranjit Thakur, CEO, Scrabble Entertainment said, “This has been a vision come true for me. Having worked in cinema for quite some time now, I have witnessed the progress from carbon arc projectors with mono audio through platter-based Xenon lamp systems with digital surround sound. We want to offer Indian screens the best quality in cinema, both visual and aural. Screens equipped by Scrabble will have the best systems available, playing out high q2K picture that will be free of all defects with high quality uncompressed audio straight from the studio masters. We also plan to add other enhancements soon.

“We considered several solutions before we chose to go with Qube as the server and content management solution. We found their systems to be most flexible and appropriate for our workflow. The systems are also designed to be very easy to use, yet robust.”

Qube Cinema's end-to-end solutions for digital cinema provide the ultimate combination of quality, reliability, ease-of-use, security and flexibility.

Designed from the ground up to operate in mission-critical applications, the architecture of the Qube product family has been conceived with the future in mind and provides an integrated workflow - from mastering to distribution, playback to reporting and archival. Being almost entirely software based allows the Qube system to leverage developments in the computer industry and bring to market, format independent, powerful and flexible products.



Qube Cinema, Inc Contacts:
Manoj Kumar Madhavan – Head of Corporate Communications & Marketing 
Qube Cinema,Inc. 
M: +91 82912 00553 
manojkumar@qubecinema.com 
www.qubecinema.com 

Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
898 N Sepulveda Blvd, Suite 320
El Segundo CA, 90245, USA
info@qubecinema.com
www.qubecinema.com


Featured Cinema Products:
Photo: Qube XP-D
Qube XP-D

Qube XP-D
Photo: Qube XP-D
DCI Compliant Digital Cinema Server
More Information:
https://www.qubecinema.com/qube-product-list/QUBE-XP

Logo: Qube Cinema, Inc
About Qube Cinema, Inc: Qube Cinema,Inc. is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective. Qube Cinema, Inc Directory page Qube Cinema, Inc Web Site
About Scrabble Entertainment Pvt. Ltd.: Scrabble Entertainment Limited is a subsidiary of UFO Moviez India Limited. We started our operation in 2007 led by a team having vast domain expertise. We have a market coverage of 85% in India and 50% + in Middle East and a total screen count of 2500+ screens under our Virtual Print Feel business model. Being the first Company in India and Middle East to have deployment agreement with Hollywood Studios viz. Sony Entertainment, 20th Century Fox, Paramount Pictures, Walt Disney, Universal Studios & Warner Bros., we played a very important role in conversion of projection systems from Analog to Digital in India and Middle East. Besides Virtual Print Fee deals, we also provide integrated Cinema solutions  across India,  Middle East, North Africa and Pakistan. Scrabble Entertainment Pvt. Ltd. Directory page

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More Qube Cinema, Inc News:
Apr 1, 2019 Qube Wire Streamlines Operations for Theater Chains
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced that its content distribution service, Qube Wire has currently over 42,000 screens actively using its application.

Jan 23, 2019 Qube Cinema Publishes Case Study Highlighting Tugg’s Successful Deployment of Qube Wire
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Qube Cinema, a leading digital cinema technology and solutions provider, announced the publication of a case study highlighting the deployment of Qube Wire by Tugg, a pioneer in developing the Cinema On Demand model bridging the gap between filmmakers and audiences.

Dec 10, 2018 Qube Wire Provides Flm-X Data Feed Capabilities to Exhibitors as A Free Service
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Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire’s SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service.

Dec 5, 2018 Mar Del Plata Film Festival Chooses Qube Wire Platform for Content Distribution and Delivery
Qube Cinema, Inc Logo
Qube Cinema, the world’s leading provider of end-to-end digital cinema technology partnered with the 33rd Mar del Plata film festival which was held in Argentina from November 8 -18. Qube Wire was the official choice for DCP digital delivery and content distribution.

Oct 22, 2018 Jio MAMI 20th Mumbai Film Festival with Star Selects Qube Wire for Movie Distribution and Delivery
Qube Cinema, Inc Logo
Mumbai Academy of Moving Image (MAMI) which organises India’s leading film festival has partnered with Qube Cinema for the Jio MAMI 20th Mumbai Film Festival with Star. Qube Wire is the technical partner for the festival.

Jun 10, 2018 Qube Cinema Highlights Qube Wire's Movie Distribution Workflow Features at CineEurope 2018
Qube Cinema, Inc Logo
Qube Cinema will showcase multiple new features of Qube Wire at CineEurope 2018. As part of this new distribution workflow, delegates will be able to see new features, which include, broadband and satellite delivery to theatres, Wire Safe™, SMPTE FLM format support and an interesting data visualisation feature, What’s-on-Wire (WOW). Product demonstrations will be available to delegates at Qube Cinema’s booth #706 on the trade show floor. These features highlight a highly flexible and simplified digital cinema distribution workflow.

May 4, 2018 New York Indian Film Festival Selects Qube Cinema’s Qube Wire Platform for Movie Content Distribution and Delivery
Qube Cinema, Inc Logo
Qube Cinema announced its partnership with the 18th New York Indian Film Festival (NYIFF), New York’s largest and longest-running diaspora film festival,  which is scheduled to take place from May 7 -12.  Qube Wire is the distribution partner for the festival and filmmakers will increasingly rely on Qube Wire for secure and reliable movie content delivery to the festival.

Apr 24, 2018 Qube Cinema Unveils New Qube Wire Features at Cinemacon 2018
Qube Cinema, Inc Logo
Qube Cinema is adding new features to the Qube Wire platform to simplify the digital cinema distribution workflow. Qube Cinema will showcase multiple new features of Qube Wire at CinemaCon 2018 in Las Vegas.

Apr 23, 2018 Qube Wire Service Expands Worldwide
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Qube Cinema announced at CinemaCon 2018 that the Qube Wire service is now available across 105 countries for delivery of movie content. Qube Wire currently serves a broad range of customers extending from independent producers and distributors to large studios.

Jun 20, 2017 Qube Cinema Showcases Justickets & Cheers Platforms at CineEurope
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Qube Cinema, a leading provider of end-to-end digital cinema technology and solutions will showcase the Justickets and Cheers platforms at CineEurope 2017.
More Scrabble News:
Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Nov 5, 2012 Scrabble Entertainment Signs Separate Agreements With Major Hollywood Studios for Latin America Digital Cinema Deployment
Mar 14, 2012 PVR Cinemas Partners with Scrabble Entertainment to Go 100% 2K Digital Across India
Dec 9, 2010 Scrabble Entertainment Signs Up with Hollywood Studios for Middle East Deployment
Oct 26, 2009 XpanD and Scrabble Entertainment Pvt. Ltd. Sign India’s First and Largest 3D Cinema Deployment Agreement

Mar 12, 2008 Scrabble Entertainment Contracts Christie for India's Largest Digital Cinema Roll-Out
Christie Logo
Christie, a global leader in Digital Cinema, is pleased to announce it has secured an exclusive contract with Scrabble Entertainment (SE) to supply 200 Christie DLP Cinema(r) projectors for India’s largest single Digital Cinema deployment.  This historic roll-out will advance the world’s most prolific film nation to a new level of digital entertainment, and bring the Digital Cinema revolution to India.
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