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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Las Vegas/SHOWEST—Mar 12, 2008

Scrabble Entertainment Contracts Christie for India's Largest Digital Cinema Roll-Out

Christie, a global leader in Digital Cinema, is pleased to announce it has secured an exclusive contract with Scrabble Entertainment (SE) to supply 200 Christie DLP Cinema(r) projectors for India’s largest single Digital Cinema deployment.  This historic roll-out will advance the world’s most prolific film nation to a new level of digital entertainment, and bring the Digital Cinema revolution to India.
 
Previously dominated by film and e-cinema, SE has embarked on the country’s most massive Digital Cinema deployment by being the first company to deploy systems designed to be DCI compliant in India.  SE will act as an intermediary between content owners including major studios and independent distributors – and the exhibitor.  Under a Virtual Print Fee (VPF) business model, SE will finance the exhibitors’ transition to digital by collecting a negotiated “virtual print fee” from movie distributors.  SE has already secured commitments from studios in India to provide JPEG 2000 content, and major exhibition circuits for the roll-out.  As part of the deployment plan, SE forecasts to install a total of 1,750 projectors over the next 5 years, at an average of 350 projectors per year.
 
“Christie has been a reliable brand in the cinema industry for many years.  Its proven global success in Digital Cinema has further instilled confidence in us to select Christie exclusively for this massive deployment,” comments Ranjit Thakur, CEO, SE. “Traditionally, India has opted for e-cinema due to its low cost of deployment.  Now, we can help cinemas leverage Digital Cinema technology at an affordable cost, while providing the ultimate experience for moviegoers – be it Hollywood or local movies.”
 
The first exhibitor to sign up for the deployment plan is PVR Cinemas, one of India’s largest cinema chains.  With a total of 103 screens across India, the circuit spans major cities including New Delhi, Lucknow, Indore, Bangalore and Mumbai, among others.  One of the most innovative cinema chains, it was also the first to introduce the concept of a multiplex to India in 1997.  As part of the agreement, PVR will commit to converting all new theatres with the world’s most preferred Digital Cinema projectors – the Christie CP2000 series.  Others who have signed up include Fame Cinemas, INOX and Cinemax Theatres.
 
“We’ve been using Christie film projectors in our theatres for many years.  Over the years, the projectors have provided excellent results in terms of consistency and reliability, which speaks to the quality of the technology.  This deployment plan is a natural progression for us to move to the next level together with Christie,” comments Amitabh Vardhan, CEO, PVR Cinemas. “By taking the leap to digital, we hope to trigger a domino effect for the local cinema industry and to enhance the cinematic experience for our patrons.”
 
“India has a constant flow of content produced by Bollywood, yet, has a relatively low screen count. With a huge movie-going community, the country has enormous room to support explosive growth in Digital Cinema,” comments Lin Yu, vice president of sales, Christie Asia Pacific. “With our global success in Digital Cinema, we have the experience to help our partners as the momentum picks up across the country.   It is a privilege to be selected by SE and PVR Cinemas for this monumental roll-out and we look forward to a successful long term relationship.”
 
With a commanding 80% control of the Digital Cinema market, Christie has set a strong pace of installations that has culminated in more than 4,600 digital screens to date across North and South America, Europe, South Africa, Australia and Asia. 



Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Scrabble Entertainment Pvt. Ltd.: Scrabble Entertainment Limited is a subsidiary of UFO Moviez India Limited. We started our operation in 2007 led by a team having vast domain expertise. We have a market coverage of 85% in India and 50% + in Middle East and a total screen count of 2500+ screens under our Virtual Print Feel business model. Being the first Company in India and Middle East to have deployment agreement with Hollywood Studios viz. Sony Entertainment, 20th Century Fox, Paramount Pictures, Walt Disney, Universal Studios & Warner Bros., we played a very important role in conversion of projection systems from Analog to Digital in India and Middle East. Besides Virtual Print Fee deals, we also provide integrated Cinema solutions  across India,  Middle East, North Africa and Pakistan. Scrabble Entertainment Pvt. Ltd. Directory page

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More Christie News:
Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 18, 2019 More Than One Thousand Christie Cinema Projectors Earmarked for Cineworld Auditoriums, Beginning with Rollout to Regal Screens in the United States
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Christie® is pleased to announce that Cineworld Group – the world’s second largest cinema exhibitor – has signed an agreement to acquire more than 1,000 of Christie’s next-generation, RGB pure laser cinema projectors featuring Christie RealLaser™ illumination technology.

Jun 16, 2019 Christie Delivers Visually-Engaging Cinema Solutions at the Shanghai International Film Festival
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) by serving as the event’s exclusive cinema projection partner for the 11th consecutive year.

Jun 13, 2019 Christie Unveils New Lower-Cost RGB RealLaser Projector for Smaller Cinema Screens
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Christie® is showcasing its newest addition to the CineLife™ Series – the Christie CP2309-RGB projector featuring RealLaser™ illumination technology at CineEurope 2019 in Barcelona June 17-20. Also debuting is the Christie Vive Audio LA3i loudspeaker and previews of Christie’s CP4450-RGB demonstrating its technology capabilities for the PLF spectrum cinema.

Jun 6, 2019 Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia’s Newest Multiplex
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Christie® is pleased to announce that Colombian chain Cinemas Procinal has just opened a new seven-screen multiplex in the city of Barranquilla, featuring Christie Vive Audio™ and Christie digital cinema projection throughout. CES+ (Cinema Equipment & Supplies) carried out the installation.

Jun 3, 2019 Christie Wows Audiences at the Mexican Comic Convention with its RealLaser™ Projection Technology
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Christie® was the projection partner at Conque 2019, Mexico’s biggest comics and entertainment event, for the second year running. Held recently at the Congress Centre in the city of Querétaro, the event’s main auditorium was kitted out with a Christie CP4325-RGB pure laser projector using RealLaser™ technology.

May 14, 2019 Christie Ensures the Content Shines at Europe’s Most Glamorous Film Festival
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Christie® is once again delighted to be the projection technology partner for the Cannes Film Festival. For the 2019 festival, which runs May 14-25, Christie supplied 36 digital cinema projectors from across its Solaria™ Series, and accessories. It is the 13th year that Christie has supported the event.

Apr 29, 2019 Edge Content & Technology Acquires Fleet of Christie’s Next Generation RGB Pure Laser Projectors for the Australian Market
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Christie® is pleased to announce that EDGE Content & Technology, one of Australia’s leading cinema technology integrators, has acquired 52 units of Christie’s next-generation cinema projectors featuring Christie RealLaser™ illumination for deployment into Event Cinemas’ Gold Class theatres.

Apr 24, 2019 Metrocinemas Outfits Central America’s First ‘Pure Laser’ Multiplex with Christie Projectors
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Honduran cinema chain Metrocinemas has chosen ChristieÒ RGB pure laser projectors and Christie Vive Audio™ for its new Metrocinemas Megamall multiplex. The multiplex is set to be the first in Central America equipped entirely with RGB laser projectors.

Apr 4, 2019 Onsite Warranty Service to Be Included with Every New Christie Projector Purchase
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will include Onsite Christie Warranty Repair Service, which will be coupled with 24/7 Christie Helpdesk and Critical Inventory Logistics support on all new lamp and RGB pure laser cinema projector sales in the continental United States.
More Scrabble News:
Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Nov 5, 2012 Scrabble Entertainment Signs Separate Agreements With Major Hollywood Studios for Latin America Digital Cinema Deployment
Mar 14, 2012 PVR Cinemas Partners with Scrabble Entertainment to Go 100% 2K Digital Across India
Dec 9, 2010 Scrabble Entertainment Signs Up with Hollywood Studios for Middle East Deployment
Oct 26, 2009 XpanD and Scrabble Entertainment Pvt. Ltd. Sign India’s First and Largest 3D Cinema Deployment Agreement
Apr 7, 2008 Scrabble Entertainment Chooses Qube for its Digital Cinema Roll Out in India
Qube Cinema, Inc Logo
Qube Cinema’s Qube XP-D digital cinema server has been chosen by Scrabble Entertainment for its digital cinema roll out in India.  Scrabble Entertainment is an India based digital cinema group. Over the next 12 months, Scrabble will upgrade 350 key screens in metropolitan cities across the country and release content in the DCI JPEG2000 format. Indian feature films in multiple languages as well as Hollywood Studio films will be released on this network.

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