Las Vegas, NV—Mar 13, 2006
TI Highlights Advancement of Digital Cinema Industry at ShoWest
Digital Cinema Pioneers Recognized; DLP Cinema® Technology Utilized throughout
Motion Picture Tradeshow
Texas Instruments (TI) (NYSE: TXN) and its
customers this week will highlight the advancement of the digital cinema
industry at ShoWest, the largest annual convention for the motion picture
industry. DLP Cinema® technology from TI will be utilized throughout the
tradeshow, with digital screenings of three upcoming studio summer release
movies, multiple digital product reel presentations, and a special presentation
looking at the past, present and future of digital cinema. In addition, this
will be the fifth consecutive year that TI and its DLP Cinema Products division
has served as corporate sponsor of ShoWest.
This year’s ShoWest marks a turning point in digital cinema advancement. TI
announced this week that 1,195 DLP Cinema projectors from customers Barco,
Christie and NEC are now deployed worldwide, and up to 33,000 additional digital
cinema systems are scheduled to deploy in North American in the next few years.
During its look into the past, present and future of digital cinema, ShoWest
will recognize the following individuals with Digital Cinema Pioneer Awards for
their extensive contributions to the advancement of the industry, all key
contributors in propelling the industry to where it is today:
- Wayne Anderson – National Association of Theatre Owners (NATO)
- Wendy Aylsworth – DC 28
- Phil Barlow – Industry Consultant
- Al Barton – Sony Pictures Entertainment
- Curt Behlmer – DC 28
- Jim BeShears – DreamWorks
- Ed Catmull – Pixar Animation Studios
- Chris Cookson – Warner Bros.
- Doug Darrow – Texas Instruments
- Rob Hummel – Industry Consultant
- Michael Karagosian – NATO
- Bob Lambert – Disney
- Julian Levin – 20th Century Fox
- George Lucas – Lucasfilm
- Rick McCallum – Lucasfilm
- Shannon McIntosh – Producer
- Fred Meyers – Lucasfilm
- Loren Nielsen – Entertainment Technology Consultants
- Walt Ordway – DCI
- Jerry Pierce – Universal
- Garrett Smith – Paramount
- John Wolski – NATO
In the present portion of the presentation, exhibitors will hear from AccessIT
and Technicolor, the companies behind the business plans currently enabling
deployments, as well as from exhibitors who are making the switch to digital.
During a look into the future, TI and its partners will explore the limitless
possibilities for the future of digital cinema with 3D and alternative content.
“This should prove to be an exciting ShoWest with all of the advancements in
digital cinema in recent months,” said Doug Darrow, Brand & Marketing Manager,
DLP Products. “We plan to help educate exhibitors on how they can convert to
digital systems through existent business models, as well as highlight the
endless range of possibilities that digital cinema brings for movies, 3D and
other digital content such as pre-show advertising, sporting events and
concerts.”
TI and its DLP Cinema technology will feature prominently at the following
ShoWest activities:
Salute to the $100 Million Films of 2005: Tuesday, March 14, 9:45 a.m. – Join TI
for a visual salute to the top grossing films of 2005, screened on a Christie
CP2000 DLP Cinema projector.
Digital Screening of Lions Gate Entertainment’s Akeelah and the Bee: Tuesday,
March 14, 10:30 and 10:45 a.m., utilizing Christie CP2000 and NEC iS8-2K DLP
Cinema projectors.
Digital Screenings of Walt Disney Pictures’ Cars, a Pixar Animation Studios
Film: Tuesday, March 14, 6 and 6:30 p.m., utilizing Christie CP2000 and NEC
iS8-2K DLP Cinema projectors.
Cars Reception: Tuesday, March 14, 8 p.m., hosted by Walt Disney Studios, Pixar
Animation Studios, TI DLP Cinema and Christie/AccessIT. The DLP #96 NASCAR and
driver Tony Raines to participate and sign autographs.
Digital Cinema Presentation: The Past, Present and Future: Thursday, March 16, 9
a.m., a look at where digital cinema has come from, the current state, and what
we can expect to see in the future, projected with a Christie CP2000 DLP Cinema
projector.
Digital Screening of DreamWorks Animation’s Over the Hedge: Thursday, March 16,
11 a.m., projected with a Christie CP2000 DLP Cinema projector.
Digital Screenings of Warner Bros.’ Product Reel: Thursday, March 16, 2:30 p.m.,
utilizing Christie CP2000 and NEC iS8-2K DLP Cinema projectors.
DLP Cinema technology-enabled projectors can also be seen at the Barco and
Christie booths, and NEC’s Palace Room 4/5 at ShoWest.
