Los Angeles, CA—Jan 15, 2016
“Star Wars: the Force Awakens” in 4DX Hits 1 Million Moviegoers in Only Two Weeks
Pace Tops Current 4DX Box Office Record Holder Jurassic World of 1 Million in 3 Weeks
“Star Wars: The Force Awakens” has put up record-breaking box office numbers for 4DX globally. Only two weeks into its run, the film has been seen by more than 1 million moviegoers in 4DX, surpassing the success of “Jurassic World” in 4DX, which previously reached 1 million moviegoers in three weeks. In America, Asia and Africa, “Star Wars” has broken records for the highest occupancy rate for a 4DX film.
In the United States, the film boasts the best opening performance of all 4DX titles, with occupancy rates of 84% on opening weekend. “Star Wars” has been equally successful in Japan, where it logged an occupancy rate of 86% its opening weekend. Nu Metro V&A Waterfront, the first 4DX location to open in Africa, has become one of Cape Town’s biggest draws following the success of “Star Wars” in 4DX – and of the 228 4DX locations in the world, is notably enjoying an incredible run of the film, with tickets consistently sold out for the first month of show times. This achievement is further highlighted by the fact that some shows were sold out weeks in advance with customers arriving at the cinema specifically asking to buy tickets for the film in the 4DX format. In Mexico, where there are 28 screens, 4DX's box office revenue takes more than 10% of the total box office nationwide generated in Mexico. That percentage 2x higher than “Jurrasic World” last summer.
“Star Wars: The Force Awakens” is projected to out-gross “Jurassic World,” which currently holds the record in box office revenue. As of the end of 2015, 4DX reaches 228 auditoriums in 37 countries, and aims to grow further by opening 200 additional auditoriums in 2016.
