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Las Pinas City, Philippines—Feb 23, 2016
4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation In the Philippines.
ext-Generation 4D cinema manufacturer MediaMation, Inc. (MMI) of Torrance, CA, United States, has partnered with prominent cinema system integrator Goldenduck Group of Bangkok, Thailand, to install the first MediaMation MX4D® cinema theatre in the Philippines.
Installed mid-Feb. 2016, the new 80-seat MX4D® motion EFX theatre is commissioned by major local cinema chain Vista Cinemas and is housed in the Evia Lifestyle Center in Las Pinas City, Philippines.
The flagship MX4D® Philippines installation features MMI’s patent-pending EFX armrest. The unique special EFX delivery system, available as an option from MMI, allows scents, wind, air blasts and water blasts to emanate from each theatre patron’s individual seat armrest.
MX4D® is MediaMation’s uniquely branded 4D pneumatically driven motion EFX system. In general, 4D refers to an emerging immersive cinema technology which allows movie-goers to experience big Hollywood blockbusters, as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, wind, fog, seat/back pokers, scents, seat transducers and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These special effects are programmed to sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.
When asked why Golden Duck chose MediaMation’s 4D system over others on the market, Thomas Tan of Goldenduck, responded: “We chose MediaMation after visiting Cinemacon this past year, with a belief that their product is a good complement to our existing product line-up. The technology MediaMation uses – such as the pneumatic seats – will be a welcome addition to any exhibitor in the Philippines wanting to give cinema-goers a new experience.”
Added Heather Blair, MediaMation Head of Cinema Sales: “We have been in discussions with many theatres and dealers/integrators in the Pacific Rim. When Goldenduck approached us, we knew they were the right integrator for this deal. They had a great relationship with Evia Lifestyle Center and many other cinemas in the Philippines. This market is very excited to experience the new 4D technology. We are thrilled to be working with Goldenduck and look forward to many installations in the coming year.”
EVIA LIFESTYLE CENTER
, home of the first MX4D®cinema in the Philippines, is an upscale commercial and lifestyle mall owned and operated by Vista Malls. Built by top Philippine real estate developer Vista Land and Lifescapes, Inc. (VLL), the mall is located at the heart of the company’s flagship community development, VISTA CITY in Daang Hari, a 1,500+ hectare multi-use township complete with residential villages, commercial enterprise hubs, and retail centers. Evia Lifestyle Center complements its high-street shopping and dining offerings with the opening of their MX4D® equipped cinemas February 2016, marking the retail complex’s final phase of development. VLL also recently acquired Starmalls, Inc. in a PHP 33 Billion deal to expand their retail and commercial operations on a nationwide scale, complementing VLL’s over 20 township developments across the country.
About MediaMation, Inc.:
For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.
MediaMation, Inc. Directory page
About Goldenduck Group:
The Goldenduck Group, based in Bangkok, Thailand, with offices in the Philippines, Malaysia, Vietnam and Singapore provides a complete range of cinema and auditorium services from conception and design through provision of digital projection and audio equipment, cinema operation and related technical services. Other strong operational areas include ProAV and broadcast equipment, technical support services, and digital film mastering and content duplication. GDG services over 1,000 screens across the region and is S. E. Asia’s largest digital cinema systems integrator.
Goldenduck Group Directory page
Goldenduck Group (Bangkok)
MediaMation, Inc. (Torrance)
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More MediaMation News:
Apr 24, 2018
MediaMation, Inc. Expands MX4D Esports Theatre Network To Chicago
Apr 23, 2018
MediaMation, Inc. (MMI) Announces New CEO and Partnership For Rapid Global Growth
Apr 14, 2018
MediaMation, Inc. (MMI) Works With B&B To Enhance Movie Experiences In Tulsa, OK
Dec 12, 2017
Volfoni and MediaMation Join Forces to Showcase Best-in-class Cinema Technology at CineAsia 2017
Oct 26, 2017
Movers and Shakers: Latin American (LATAM) Cinema Chain MUVIX To Add First MX4D® Motion EFX Theatre in Chile
Aug 28, 2017
Cine Colombia Announces Two New Dinamix 4D Theatres to be Launched in 2017, featuring MediaMation’s MX4D Motion EFX Seating
Mar 27, 2017
TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater
Feb 22, 2017
Mediamation Marks 100th MX4dⓡ Theater Installation During Omnijoi Cinema’s 60th Theater Opening Celebration in Shanghai, China
Feb 22, 2017
MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains
Nov 15, 2016
MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group
More Goldenduck News:
Jul 26, 2017
Malaysian Exhibitor MBO Cinemas Embraces Automated and Centralised Operations with Arts Alliance Media’s Producer Software Solution
Dec 11, 2013
Arts Alliance Media and Goldenduck Announce Digital Cinema Milestones for South East Asia
Jun 15, 2012
Arts Alliance Media Expands Services into South East Asia in Partnership with the Goldenduck Group
Apr 18, 2012
Goldenduck Group Diversifies Services Across Association of Southeast Asian Nations
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