D-BOX Technologies Inc. (TSX: DBO) and Cineplex
Entertainment (TSX: CGX) announced today an agreement that will see the installation of D-BOX
motion systems into 23 additional auditoriums across Canada. D-BOX motion systems are a
premium movie-going experience and one of the hottest technologies in cinema today. The seats,
which can be reserved in advance, immerse guests into the movie by moving in synchronisation with
the action occurring on the big screen.
Cineplex currently has a network of 163 theatres in every province across Canada, 44 of which have
auditoriums equipped with two rows of D-BOX Motion Seats. Over the coming year, additional seats
will be installed into 23 auditoriums in communities across Canada, increasing by more than 50 per
cent its current install base to 67 auditoriums.
"We are pleased to expand our relationship with Cineplex, Canada's leading theatre exhibitor and
one of North America's top operators," stated Claude Mc Master, President and CEO of D-BOX
Technologies Inc. "Today's announcement is further evidence of the popularity of D-BOX's
experience and the appeal of its business model for exhibitors. With a strong Canadian coast to coast
presence and a fast growing footprint worldwide, D-BOX can expect increasing brand awareness and
accelerated growth in all of its business segments. More so, with a unique positioning at the
convergence of virtual reality and entertainment, D-BOX is also one of the key players that will
redefine the entertainment and simulation worlds of tomorrow."
"Canadians love D-BOX seats and we’re excited to give them the opportunity to love them even more
by expanding our network across the country," said Pat Marshall, Vice President, Communications
and Investor Relations, Cineplex Entertainment. “Last year premium movie experiences including DBOX
accounted for nearly 40 per cent of our box office revenue, so it is clear that Canadians seek
premium entertainment options when going to the movies.”