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Sacramento, Calif. USA—Apr 11, 2016

Barco Lobby Experience Transforms Regal L.A. Live into Immersive Cinema Environment to Heighten the Moviegoing Experience

Barco, the global leader in digital cinema, has achieved another innovation milestone with its new Barco Lobby Experience, a turnkey technology platform that transforms the cinema lobby into an engaging, revenue-generating entertainment center. Visitors can experience it at the new ‘Regal L.A. LIVE: A Barco Innovation Center’ in Los Angeles, California.

Barco is turning today’s cinema lobby into an immersive storytelling environment that maximizes customer intimacy, while driving higher revenues. A full-scale demonstration project of the Barco Lobby Experience is now available for tours at the new Regal L.A. LIVE theater. Six major movie studios and assorted industry VIPs visited the Barco Lobby Experience at L.A. LIVE last month, with many already collaborating with Barco on choreographed feature film digital platform promotion content. 

“We are thrilled to create a home for our Barco Lobby Experience at the new Regal L.A. LIVE: A Barco Innovation Center, where visitors can truly immerse themselves in a real-life cinema lobby,” comments Greg Patrick, Vice President Digital Cinema-Lobby for Barco. “Exhibitors can now enjoy the convenience, weekly content updates and cost-efficiency of working with a turnkey solution provider to create interactive and engaging cinema lobby for a new generation.”

“We have had a phenomenal response from our guests who are truly amazed and awed by the Barco Lobby Experience,” comments Shelby Russell, Vice President, Marketing for AEG & L.A. LIVE. “We see tremendous potential for increasing ticket sales and engaging patrons, while creating a new entertainment experience that they can’t get anywhere else.”

Experience Zones drive customer engagement and revenues
Barco Lobby Experience Zones engage customers the moment they enter the theater, while creating opportunities for exhibitors to influence purchase decisions. 

The Feature zone maximizes impact and increases customer dwell time by creating a “show before the show” in the theater lobby. Called “Lobby Domination,” this multi-screen, synchronized feature film promotional content transforms the area into a magical environment, promoting upcoming movies, and exhibitor branding messages. Digitally animated posters lower operational costs and engage customers before and after their movie viewing experience.

The only comprehensive technology platform network purpose-built for the cinema lobby

By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema, including all hardware and software; content creation and management services to customize each lobby; full integration with POS and other corporate platforms; and, most importantly, sourcing the movie assets directly from studios.

Barco X2O: the heart and mind of the Lobby Experience
The powerful core of The Lobby Experience is the Barco X2O real-time visual communications platform, which delivers customized branding and promotional messages to the right audience, at the right time, on the right device to create an immersive, engaging customer experience. Everything from basic content packages featuring digital posters, box office and concession templates, to synchronized screen arrays for a full Lobby Domination sequence are managed by the X2O platform. Back-end analytics provide customer interactivity data, enabling owners to adapt content to deliver the most effective messages.

Visit the Barco Lobby Experience showcase!
Regal L.A. LIVE: A Barco Innovation Center exemplifies Barco’s vision for modern movie complexes to offer premium, differentiated cinema experiences with cost-efficient and streamlined operations. The theater will be an all-around immersive experience from start to finish, featuring the Barco Lobby Experience as well as other CinemaBarco premium cinema technologies, including Barco Laser, Barco Escape, and Immersive Audio. 

Barco has partnered with AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest and most geographically diverse theater circuit in the United States, in a multi-year, strategic partnership to create the Regal L.A. LIVE: A Barco Innovation Center. 

Private tours may be scheduled by contacting: Cassandra Zebisch at czebisch@aegworldwide.com or (213) 763-7712. 

About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
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More Barco News:
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May 15, 2018 Cinionic Forges Partnership with Cine Project and Powers Launch of First All-Laser Cinema in Germany
Apr 25, 2018 Cinionic Introduces Family VR Experiences for Cinema Lobbies at Cinemacon
Apr 24, 2018 Cinionic Fuels Major Global Expansion of CJ CGV Cinemas with Barco Projection
Apr 24, 2018 Cineworld Group Signs Deal for 600 Movie Screens Worldwide with Barco Laser Projectors
Apr 24, 2018 Cinionic and Ultrahaptics Enhance Immersive Cinema Lobby Experiences with New Mid-Air Haptic Displays
Apr 23, 2018 Cacinesa Partners with Barco and Bardan to Become First All-Laser Cinema in El Salvador
Apr 23, 2018 Cinionic and Bardan Power First All-Laser Multiplex in Chile with Cineplanet
Apr 17, 2018 Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences
Dec 14, 2017 Barco Receives the Technology Innovator Award at CineAsia 2017
Dec 4, 2017 Barco Joins Forces with Strategic Partners to Advance the Delivery of Dedicated and New Cinema Solutions
Oct 25, 2017 Cinépolis Plaza Satélite Cinema Becomes First “All-Laser” Multiplex in Mexico Powered By Barco Smart Laser Projectors
Oct 23, 2017 Barco Achieves Milestone of 100 All-Laser Cinema Multiplexes Installed Worldwide
Oct 19, 2017 Barco Invites Theater Owners to Experience the Future of Cinema Today at ShowEast 2017
Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience
Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums
Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs
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