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Las Vega—Apr 12, 2016

Cinemex, Leader in Mexican Exhibition, Acquires Qalif Optimizer, Next Generation Calibration Tool from Labodigital

Labodigital, the exclusive distributor of HTS products (Highlands Technologies Solutions) in Mexico, confirms the recent acquisition of Qalif calibration equipment by Cinemex, a leading exhibitor in Mexico.
 
The Qalif Optimizer is a calibration tool that measures the light and sound in movie theaters.  Fully integrated into digital cinema workflows, it will automatically adjust the projector to secure a perfect focus and optimal lightdistribution across the screen.  The device also performs spectrum analysis on all audio channels.
 
Qalif products have been used consistently at important international events in the film industry, such as the Cannes Film Festival and CinemaCon.
 
As part of the sale, Labodigital will install 113 Qalif Optimizers at different Cinemex theatres on its first deployment and 95 more throughout the year.
 
Jordy Pigot, Sales Office Partner, LATAM, said "We are very pleased to be the supplier of these high-quality products for the film industry.  This acquisition will help Cinemex ensure the quality of the image that will reach their audiences”
 
Cinemex is the world's sixth largest theater chain.  It has brought the magic of cinema to millions of people all around the world since it was founded in August 1995.  Their first theatre was the Cinemex Altavista in Mexico. 
 
Labodigital is a Mexican film company offering cinematographic services for post-production, distribution and exhibition. It is the only laboratory in Latin America that integrates all services in one place.  With our association with CineActive Solutions in Los Angeles, we have developed customized processes that serve a diverse group of clients across the United States and Latin America.

About Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Cinemex Directory page About Labo: Labo is a Mexican company that provides motion picture services from its facilities in Mexico and throughout Latin America with local offices in the US (MPSLabo), Colombia and Brazil. Labo has customised processes that serve a diverse group of clients in the US and LatAm — Producers, Distributors, and Exhibitors. Labo’s capabilities include providing post-production, dailies on set, sound mixing, dubbing, translation and spotting, deliverables, and a full photo chemical laboratory.

Labo Directory page
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