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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Mexico City—Feb 8, 2017

Cinemex Installs the First Christie RGB Laser Projector in Mexico

Complemented by Dolby Atmos immersive sound and the Christie Vive Audio system, Screen 3 (CinemaXtremo) is Mexico’s premiere location for movie watching
Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex, the sixth largest chain in the world, has installed the country’s first Christie RGB laser projector in Screen 3 (CinemeXtremo) at itsCinemex Mundo E complex in Mexico City. This auditorium is also equipped with the Christie Vive Audio™ cinema sound and the Dolby Atmos® immersive sound systems.
 
The theater is fitted out with a Christie Solaria CP42LH 3DLP® 4K RGB laser projector with a 3P configuration, which is an ultra-bright, colorful solution for big screens. Anchored by the Christie Freedom™ laser illumination platform, the CP42LH produces a color spectrum that exceeds DCI P3 specifications and complies with the Rec. 2020 color space, making it the most advanced RGB laser cinema projection system on the market.
 
The theater where the projector is installed has a giant 23 x 9.6 meter screen, 436 seats and 19 balconies, and is also equipped for 3D with the RealD system. The projection system currently uses seven laser modules to generate 35,000 lumens – with each module capable of generating up to 5,000 lumens of white light. Because of the scalability of the platform, it is possible to easily add, remove, activate or deactivate up to a dozen modules depending on brightness requirements, meaning it is capable of producing a total of 60,000 lumens. In addition, each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability.
 
Rolando Maggi, Cinemex’s director of Infrastructures and Development, explained that “Here at Cinemex we are committed to offering a superior cinema-going experience, which is why we are always updating with the latest technology. For this reason, we decided to opt for laser, the most advanced projection system at the moment. The Christie CP42LH projector affords the brightest digital cinema projection with a capacity to increase the light output up to 60,000 lumens, with a long operational life of over 30,000 hours at 80 percent brightness.”
 
Maggi added that “we are proud to be Mexico’s first chain to integrate this type of projector, because it proves our commitment to innovate and offer ground-breaking technology. Without a doubt, our spectators’ movie-going experience will be optimum and they will be won over by the clarity and quality of the image.”
 
With 19 screens, the Cinemex Mundo E complex also boasts the 30th joint installation of Christie Vive Audio and Dolby Atmos in its CinemeXtremo theaters. These PLF (Premium Large Format) theatres have giant screens, 100 percent digital projection and roomier, ergonomic seats to provide cinemagoers with maximum comfort. All offer the unbeatable combination of Dolby Atmos and Christie Vive Audio, delivering a highly immersive sound experience celebrated for its exceptional performance and power. “The fact of combining cutting-edge technology both in sound and image creates a unique, memorable experience for our audience”, Rolando Maggi argued.
 
Ernesto Armus, general manager of Christie Mexico, concluded: “It is an honor for us that Cinemex opted for the superior quality and brightness of our market-leading RGB laser projection system. The installation of the Christie RGB laser projector together with the Vive Audio and Dolby Atmos systems makes the CinemeXtremo theater at Cinemex Mundo E the cinema screen with the best image and sound in the whole of Mexico and affords spectators a truly unforgettable cinema-going experience.”


Christie Contacts:
Dave Paolini
+1 519-749-3127
david.paolini@christiedigital.com
 
Ignacio Fossati
PR Consultant Latin America
Tel: (+34) 911019761
ignacioprensa@gmail.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Cinemex Directory page

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More Christie News:
Nov 2, 2020 Christie Stands Together with Industry Partners at CineAsia 2020 Online Tradeshow
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

Oct 28, 2020 Christie Introduces Groundbreaking Far-UVC Light Fixture with Patented Care222 Technology for UV Disinfection That May Be Used Around People
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Christie® is pleased to announce the launch of the Christie® CounterAct™ line of commercial UV disinfection products with patented Care222® far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces.

Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.

Oct 13, 2020 Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an
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Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.

Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.

Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
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Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.
More Cinemex News:
Mar 28, 2017 Cinemex Selects Cielo for Exclusive Circuit-Wide Agreement
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Cinema Equipment and Supplies – CE+S - announced today that Cinemex, the world’s 6th largest movie theatre chain, has selected Cielo as it’s Digital Cinema Management System to monitor and report on their vast network of theatres after an extensive in-depth technical evaluation process. CIELO, developed by Cinema Equipment and Supplies (CE+S), boasts the most proactive and scalable software platform currently available in the industry.


Apr 12, 2016 Cinemex, Leader in Mexican Exhibition, Acquires Qalif Optimizer, Next Generation Calibration Tool from Labodigital
Apr 21, 2015 Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania
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Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.

Mar 24, 2014 Christie Vive Audio Helps Dolby Atmos Power Grupo Cinemex’s Cinemextremo Auditoriums in Mexico
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Christie®, the world’s dominant brand in the digital cinema projection market, announced that Grupo Cinemex, the sixth largest cinema chain worldwide, is installing Christie Vive Audio™ surround sound solutions in their current CinemeXtremo auditoriums powered by Dolby® Atmos™ sound technology.

Dec 13, 2013 Dolby Atmos Coming to Cinemex
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Dolby Laboratories, Inc. (NYSE: DLB) and Grupo Cinemex, recipient of the 2013 ShowEast® International Achievement Award in Exhibition, announced today that Cinemex will install the Dolby Atmos cinema sound platform in 20 theatres.

Nov 7, 2013 Cinemex Is Partnering with GDC Technology to Convert 1,500 Screens Throughout Mexico to Digital
GDC Technology Limited Logo
GDC Technology Limited (“GDC Technology”), a world leading digital cinema solution provider, is proud to announce  that  it has been partnering with Cinemex to supply the digital cinema servers with integrated media blocks (“IMB”) for Cinemex’s circuit wide digital deployment.

Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jul 24, 2012 Arts Alliance Media Announces Digital Cinema Software Deal for 2,000 Screens with Mexico’s Cinemex
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