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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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Mexico City—Feb 8, 2017

Cinemex Installs the First Christie RGB Laser Projector in Mexico

Complemented by Dolby Atmos immersive sound and the Christie Vive Audio system, Screen 3 (CinemaXtremo) is Mexico’s premiere location for movie watching
Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex, the sixth largest chain in the world, has installed the country’s first Christie RGB laser projector in Screen 3 (CinemeXtremo) at itsCinemex Mundo E complex in Mexico City. This auditorium is also equipped with the Christie Vive Audio™ cinema sound and the Dolby Atmos® immersive sound systems.
 
The theater is fitted out with a Christie Solaria CP42LH 3DLP® 4K RGB laser projector with a 3P configuration, which is an ultra-bright, colorful solution for big screens. Anchored by the Christie Freedom™ laser illumination platform, the CP42LH produces a color spectrum that exceeds DCI P3 specifications and complies with the Rec. 2020 color space, making it the most advanced RGB laser cinema projection system on the market.
 
The theater where the projector is installed has a giant 23 x 9.6 meter screen, 436 seats and 19 balconies, and is also equipped for 3D with the RealD system. The projection system currently uses seven laser modules to generate 35,000 lumens – with each module capable of generating up to 5,000 lumens of white light. Because of the scalability of the platform, it is possible to easily add, remove, activate or deactivate up to a dozen modules depending on brightness requirements, meaning it is capable of producing a total of 60,000 lumens. In addition, each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability.
 
Rolando Maggi, Cinemex’s director of Infrastructures and Development, explained that “Here at Cinemex we are committed to offering a superior cinema-going experience, which is why we are always updating with the latest technology. For this reason, we decided to opt for laser, the most advanced projection system at the moment. The Christie CP42LH projector affords the brightest digital cinema projection with a capacity to increase the light output up to 60,000 lumens, with a long operational life of over 30,000 hours at 80 percent brightness.”
 
Maggi added that “we are proud to be Mexico’s first chain to integrate this type of projector, because it proves our commitment to innovate and offer ground-breaking technology. Without a doubt, our spectators’ movie-going experience will be optimum and they will be won over by the clarity and quality of the image.”
 
With 19 screens, the Cinemex Mundo E complex also boasts the 30th joint installation of Christie Vive Audio and Dolby Atmos in its CinemeXtremo theaters. These PLF (Premium Large Format) theatres have giant screens, 100 percent digital projection and roomier, ergonomic seats to provide cinemagoers with maximum comfort. All offer the unbeatable combination of Dolby Atmos and Christie Vive Audio, delivering a highly immersive sound experience celebrated for its exceptional performance and power. “The fact of combining cutting-edge technology both in sound and image creates a unique, memorable experience for our audience”, Rolando Maggi argued.
 
Ernesto Armus, general manager of Christie Mexico, concluded: “It is an honor for us that Cinemex opted for the superior quality and brightness of our market-leading RGB laser projection system. The installation of the Christie RGB laser projector together with the Vive Audio and Dolby Atmos systems makes the CinemeXtremo theater at Cinemex Mundo E the cinema screen with the best image and sound in the whole of Mexico and affords spectators a truly unforgettable cinema-going experience.”


Christie Contacts:
Dave Paolini
+1 519-749-3127
david.paolini@christiedigital.com
 
Ignacio Fossati
PR Consultant Latin America
Tel: (+34) 911019761
ignacioprensa@gmail.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Cinemex Directory page

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More Christie News:
Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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CES+ Logo
Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.
More Cinemex News:
Mar 28, 2017 Cinemex Selects Cielo for Exclusive Circuit-Wide Agreement
CES+ Logo
Cinema Equipment and Supplies – CE+S - announced today that Cinemex, the world’s 6th largest movie theatre chain, has selected Cielo as it’s Digital Cinema Management System to monitor and report on their vast network of theatres after an extensive in-depth technical evaluation process. CIELO, developed by Cinema Equipment and Supplies (CE+S), boasts the most proactive and scalable software platform currently available in the industry.


Apr 12, 2016 Cinemex, Leader in Mexican Exhibition, Acquires Qalif Optimizer, Next Generation Calibration Tool from Labodigital
Apr 21, 2015 Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania
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Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.

Mar 24, 2014 Christie Vive Audio Helps Dolby Atmos Power Grupo Cinemex’s Cinemextremo Auditoriums in Mexico
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Christie®, the world’s dominant brand in the digital cinema projection market, announced that Grupo Cinemex, the sixth largest cinema chain worldwide, is installing Christie Vive Audio™ surround sound solutions in their current CinemeXtremo auditoriums powered by Dolby® Atmos™ sound technology.

Dec 13, 2013 Dolby Atmos Coming to Cinemex
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Dolby Laboratories, Inc. (NYSE: DLB) and Grupo Cinemex, recipient of the 2013 ShowEast® International Achievement Award in Exhibition, announced today that Cinemex will install the Dolby Atmos cinema sound platform in 20 theatres.

Nov 7, 2013 Cinemex Is Partnering with GDC Technology to Convert 1,500 Screens Throughout Mexico to Digital
GDC Technology Limited Logo
GDC Technology Limited (“GDC Technology”), a world leading digital cinema solution provider, is proud to announce  that  it has been partnering with Cinemex to supply the digital cinema servers with integrated media blocks (“IMB”) for Cinemex’s circuit wide digital deployment.

Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
Jul 24, 2012 Arts Alliance Media Announces Digital Cinema Software Deal for 2,000 Screens with Mexico’s Cinemex
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