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Mexico City—Feb 8, 2017

Cinemex Installs the First Christie RGB Laser Projector in Mexico

Complemented by Dolby Atmos immersive sound and the Christie Vive Audio system, Screen 3 (CinemaXtremo) is Mexico’s premiere location for movie watching
Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex, the sixth largest chain in the world, has installed the country’s first Christie RGB laser projector in Screen 3 (CinemeXtremo) at itsCinemex Mundo E complex in Mexico City. This auditorium is also equipped with the Christie Vive Audio™ cinema sound and the Dolby Atmos® immersive sound systems.
 
The theater is fitted out with a Christie Solaria CP42LH 3DLP® 4K RGB laser projector with a 3P configuration, which is an ultra-bright, colorful solution for big screens. Anchored by the Christie Freedom™ laser illumination platform, the CP42LH produces a color spectrum that exceeds DCI P3 specifications and complies with the Rec. 2020 color space, making it the most advanced RGB laser cinema projection system on the market.
 
The theater where the projector is installed has a giant 23 x 9.6 meter screen, 436 seats and 19 balconies, and is also equipped for 3D with the RealD system. The projection system currently uses seven laser modules to generate 35,000 lumens – with each module capable of generating up to 5,000 lumens of white light. Because of the scalability of the platform, it is possible to easily add, remove, activate or deactivate up to a dozen modules depending on brightness requirements, meaning it is capable of producing a total of 60,000 lumens. In addition, each laser module is also independently cooled, providing built-in fault protection, improved efficiency and ultimate reliability.
 
Rolando Maggi, Cinemex’s director of Infrastructures and Development, explained that “Here at Cinemex we are committed to offering a superior cinema-going experience, which is why we are always updating with the latest technology. For this reason, we decided to opt for laser, the most advanced projection system at the moment. The Christie CP42LH projector affords the brightest digital cinema projection with a capacity to increase the light output up to 60,000 lumens, with a long operational life of over 30,000 hours at 80 percent brightness.”
 
Maggi added that “we are proud to be Mexico’s first chain to integrate this type of projector, because it proves our commitment to innovate and offer ground-breaking technology. Without a doubt, our spectators’ movie-going experience will be optimum and they will be won over by the clarity and quality of the image.”
 
With 19 screens, the Cinemex Mundo E complex also boasts the 30th joint installation of Christie Vive Audio and Dolby Atmos in its CinemeXtremo theaters. These PLF (Premium Large Format) theatres have giant screens, 100 percent digital projection and roomier, ergonomic seats to provide cinemagoers with maximum comfort. All offer the unbeatable combination of Dolby Atmos and Christie Vive Audio, delivering a highly immersive sound experience celebrated for its exceptional performance and power. “The fact of combining cutting-edge technology both in sound and image creates a unique, memorable experience for our audience”, Rolando Maggi argued.
 
Ernesto Armus, general manager of Christie Mexico, concluded: “It is an honor for us that Cinemex opted for the superior quality and brightness of our market-leading RGB laser projection system. The installation of the Christie RGB laser projector together with the Vive Audio and Dolby Atmos systems makes the CinemeXtremo theater at Cinemex Mundo E the cinema screen with the best image and sound in the whole of Mexico and affords spectators a truly unforgettable cinema-going experience.”


Christie Contacts:
Dave Paolini
+1 519-749-3127
david.paolini@christiedigital.com
 
Ignacio Fossati
PR Consultant Latin America
Tel: (+34) 911019761
ignacioprensa@gmail.com

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Cinemex: Cinemex is the sixth largest cinema chain worldwide, with 267 sites and 2,338 screens in 76 cities across Mexico. With over 10,000 employees, Cinemex presented in the last 6 years a steady double-digit growth in the country. The company expects 89 million in attendance in 2014. In 2013, Cinemex was awarded the International Achievement Award in Exhibition at the ShowEast annual conference. Today, Cinemex continues to offer innovative concepts in cinema, including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, as well as Cinemex 3D, the 4D experience, CinemeXtremo, Casa de Arte, and alternative content. At Cinemex, being the best in entertaining our guests is our main goal. http://cinemex.com/ Cinemex Directory page

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