Cinema Technology Oct. 03, 2022
Register & Log in
X
Sponsors



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners

Shows & Events


# 1938 Baird

RSS News
RSS Info About RSS

Skip Navigation LinksHome/Menu > Find News > Refresh this page
Cypress, Calif.—Mar 24, 2014

Christie Vive Audio Helps Dolby Atmos Power Grupo Cinemex’s Cinemextremo Auditoriums in Mexico

Featuring First Cinema-Specific Single Enclosure Line Array Speaker Design, Christie Vive Audio Launches Next Generation of Cinema Sound in Mexico
Christie®, the world’s dominant brand in the digital cinema projection market, announced that Grupo Cinemex, the sixth largest cinema chain worldwide, is installing Christie Vive Audio™ surround sound solutions in their current CinemeXtremo auditoriums powered by Dolby® Atmos™ sound technology.  

Dolby Atmos unleashes the full potential of sound by allowing filmmakers to easily place or move sounds anywhere in the movie theater with object-based audio to create a lifelike, virtual reality audio landscape.  With these installations, Cinemex becomes the chain with the largest number of premium auditoriums in Latin America to feature the unrivaled combination of Dolby Atmos and Christie Vive Audio.

Cinemex’s CinemeXtremo auditoriums feature giant screens, 100 percent digital cinema projection, and ergonomic seats for the ultimate in movie-viewing comfort. Christie Vive Audio, installed by Christie’s Managed Services team, features efficient ribbon driver technology and a unique parabolic line array design in a single compact cabinet to deliver exceptionally even coverage throughout the auditorium.
 
Each CinemeXtremo auditorium, specially configured to meet Dolby Atmos specifications, is being upgraded with varying combinations of Christie Vive Audio LA3 screen channel speakers, S215 subwoofers (for full range frequency response), S218 for Low Frequency Effects (subwoofers) channels, LA3S and LA5S for wall surround, and LA3C for ceiling surrounds.
 
"Cinemex is focused on continuous innovation, investing in the best technologies and most modern facilities. We are passionate about providing our patrons with the most memorable movie-viewing experience they have ever known,” said Rolando Maggi, director of infrastructure, Grupo Cinemex.“To that end, we are committed to opening new CinemeXtremo auditoriums throughout Mexico equipped with state-of-the-art technology, and we selected Dolby Atmos and Christie Vive Audio for their exceptional power and performance that ensure our patrons experience the magic of immersive cinema sound."
 
“Christie has always been a leader in Mexico’s move to digital cinema, and with the introduction of Christie Vive Audio, they again set the bar in immersive cinema sound,” said Ernesto Armus, general manager of Christie Mexico. “Christie Vive Audio is a premium sound solution at an attainable price point. In combination with Dolby Atmos, Christie Vive Audio provides exhibitors with a vibrant new point of differentiation.”
 
The complete Christie Vive Audio solution includes industry-first line array designs for ceiling surrounds, wall surrounds and screen channel speakers, integrated with unique subwoofers, and powered by Class D amplifiers.
 
“Christie Vive Audio brings a new level of realism to movies and represents the next evolution of cinema sound,” noted Craig Sholder, vice president, Entertainment Solutions, Christie. “The systemeasily integrated into any existing or new theater auditorium for a superior listening experience and gives exhibitors a competitive edge.” For more information on Christie’s new audio initiative, visit www.viveaudio.com.
 
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happens to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
 
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 12 Academy Award winning sound mixers, among others. More than 450 Dolby Atmos screens have been installed or committed to in 40 countries with more than 150 exhibitor partners. More than 100 films from 11 different countries —representing a broad range of genres from action thrillers and animated features to comedy and horror—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
 
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
 
For the latest list of Dolby Atmos titles and to find a Dolby Atmos theatre, visitwww.dolby.com/atmosmovies. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.
 

 


Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site
About Cinemex: Cinemex is positioned in the Top 10 of the best movie chains in the world. Its mission is to give their guests the best entertainment experience, based on everyone's effort, talent, and commitment, generating value, innovation, and lots of fun.  With the idea of being able to reach more and more guests, Cinemex keeps expanding in multiple cities in Mexico. Today they have 319 complexes and 2,789 screens in all states cities in the Mexican Republic. Cinemex Directory page

Share This Page

More Christie News:
Sep 8, 2022 Christie Celebrates 22 Years of Partnership with TIFF
Christie Logo
Christie® returns as the Official Digital Projection Partner of the Toronto International Film Festival® (TIFF), from September 8-18, welcoming back audiences to celebrate the best of Canadian and international cinema in person with screenings, special events and industry conference sessions.

Aug 15, 2022 Christie Continues Strong Partnership with Big Cine Expo 2022 as Official Projection Partner
Christie Logo
Christie® is proud to announce that it is the official projection partner for Big Cine Expo 2022, billed as the only convention and tradeshow for the single screen, multiplex, malls and the theatrical distribution industry in India.

Jul 20, 2022 Christie Strengthens Vive Audio Range with Powersoft Amplifiers
Christie Logo
Christie® has strengthened its Vive Audio® line array cinema loudspeakers with the addition of a range of professional high-end amplifiers in an agreement with audio leader Powersoft.

Jul 7, 2022 Christie Congratulates CINITY and Mr. Fu Ruoqing for Winning the CineEurope Technical Achievement Award
Christie Logo
Christie® congratulates CINITY and Mr. Fu Ruoqing, vice-chairman and general manager of China Film Group, for winning the Technical Achievement Award at CineEurope 2022. This is the first time a premium high-tech film brand from China has won this prestigious award at a major trade exhibition, and it is a starting point for the global expansion of CINITY.

Jun 28, 2022 Phoenix Theatre’s 50th Movie Screen Illuminated By Christie
Christie Logo
Phoenix Theatres is wowing audiences with high-quality, immersive cinematic experiences thanks to Christie® projectors and integrator Integrity Entertainment  Systems. In operation since 2000 and recently opening its 50th screen at the new Woodland Mall in Grand Rapids, MI., Phoenix Theatres now has six locations, each reflecting the unique character of its community.

Jun 27, 2022 Christie lights up screens across new Lavazza IncluCity Festival
Christie Logo
Christie® returns to light up the big screen at the brand-new Lavazza IncluCity Festival, organized by the ICFF. This year’s festivities will transform the iconic cobblestone streets of Toronto’s Distillery Historic District into an outdoor cinema village, celebrating multiculturalism and the best of international cinema from June 27 to July 15.

Jun 23, 2022 Showtime Cinemas Opens “All Christie” RGB Pure Laser Multiplex in Kaohsiung
Christie Logo
Christie® is pleased to announce that Showtime Cinemas, the second largest movie theatre chain in Taiwan, has deployed its RGB pure laser cinema projection systems in all auditoriums at the new Gangshan Showtime Cinemas in Kaohsiung.

Jun 15, 2022 Christie Showcases Tailored Cinema Solutions at CineEurope 2022
Christie Logo
Christie® will showcase its industry-leading cinema technologies designed to meet the needs of every screen size at CineEurope, taking place June 20-23 at Centre Convencions Internacional Barcelona (CCIB).

May 17, 2022 Festival de Cannes Continues Technical Partnership with Christie
Christie Logo
Christie® is delighted to be confirmed as the official projection technology partner for the 75th Cannes Film Festival. The event, which runs May 17-28, will see projectors from across Christie’s broad portfolio powering screens throughout all venues. The Festival is set to welcome approximately 35,000 guests, a significant increase over last year’s 24,000. Christie will provide installation and show support for the occasion, as it celebrates its 16th year as technical partner.

May 16, 2022 Christie Acquires Assets of Brass Roots Technologies
Christie Logo
Christie® today announced its acquisition of assets from  Brass Roots Technologies LLC, an Allen, Texas-based technology innovation company specializing in consulting and the engineering design of advanced optics and electronics for high-performance display and imaging systems.  All current employees of Brass Roots Technologies have transferred to Christie and the operations will remain in Allen, Texas under the Christie name.

More Cinemex News:
Apr 26, 2022 Cinemex Keeps Boosting its Cinema Operations with CIELO
Mar 28, 2017 Cinemex Selects Cielo for Exclusive Circuit-Wide Agreement
Feb 8, 2017 Cinemex Installs the First Christie RGB Laser Projector in Mexico
Christie Logo
Christie®, a leader in creating and sharing the world’s best visual and audio experiences, is pleased to announce that Mexico’s Cinemex, the sixth largest chain in the world, has installed the country’s first Christie RGB laser projector in Screen 3 (CinemeXtremo) at its Cinemex Mundo E complex in Mexico City. This auditorium is also equipped with the Christie Vive Audio™ cinema sound and the Dolby Atmos® immersive sound systems.

Apr 12, 2016 Cinemex, Leader in Mexican Exhibition, Acquires Qalif Optimizer, Next Generation Calibration Tool from Labodigital
Apr 21, 2015 Christie Vive Audio Installations on “Blockbuster Pace,” with 22 New Auditoriums on Tap in Coming Months, Including Movie Tavern in Louisiana and Pennsylvania
Christie Logo
Christie®, the global leader in visual displays and audio technologies, is proud to announce a record year for Christie Vive Audio™ installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year’s most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016.


Dec 13, 2013 Dolby Atmos Coming to Cinemex
Nov 7, 2013 Cinemex Is Partnering with GDC Technology to Convert 1,500 Screens Throughout Mexico to Digital
GDC Technology Limited Logo
GDC Technology Limited (“GDC Technology”), a world leading digital cinema solution provider, is proud to announce  that  it has been partnering with Cinemex to supply the digital cinema servers with integrated media blocks (“IMB”) for Cinemex’s circuit wide digital deployment.

Oct 30, 2013 Cinemex Concludes 1,800 Screen Digital Cinema Deployment Exclusively with Barco
Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
©Copyright 2003 - 2022 WHMCC, LLC .
| Contact | Terms of Service | Privacy Policy
All rights reserved.
banner