Riding a wave of enthusiasm and demand for 4D cinema technology world-wide, next-generation interactive technology house MediaMation, Inc. (MMI) of Torrance, CA, USA announces the recent inking of numerous domestic and international deals, marking this one of the busiest last two quarters in the company’s 25-year history.
Topping off a flurry of sales activity, MMI just reached an agreement with China’s Dadi Cinema Group for 15-20 MX4D® theatres to be installed in 2016. Dadi Cinema Group currently has 300 theatres with more than 15,000 screens and 180,000 seats.
Observes Heather Blair, Head of Cinema Sales: “It is exhilarating, watching our current cinema partners grow and add more MX4D® screens because they are doing well. It’s also tremendously exciting when our partners introduce us to new cinemas around the globe, as they explain adding MX4D® has been great for their attendance numbers!”
MX4D® is MediaMation’s uniquely branded “4D” motion and special effects (EFX) system. In general, 4D refers to a new “immersive” cinema technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers, and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These multiple EFX are programmed to both sync with and enhance the action on the screen and sounds in the theatre for a more exciting and realistic movie-going experience.
Following is a break-down of MMI’s most recent sales by continent:
National Amusements – Showcase Cinema de Lux Randolph
Building upon the highly successful summer 2015 debut of its MediaMation MX4D® Theatre in Revere, outside Boston, MA, the major exhibitor is adding a second MX4D® installation in May 2016 at Showcase Cinema de Lux Randolph, also located in the Boston suburbs.
China – 20 MX4D® Theatres Installed in Thirteen Chinese Cities; Plus 15-20 Newly Announced
In Q4 2015 and Q1 2016, MMI expanded its presence in the Chinese market by adding a total of 20 MX4D® different installations scattered across thirteen cities, with the largest single installation being a 164-seat theatre. Numerous chains have adapted MMI’s technology, including Wanda Cinemas, Jinyi Cinemas, Luxin Cinemas, Omnijoi Cinemas and many more. The aforementioned Dadi Cinema Group deal will bring the total of new MX4D® theatres in China to as many as 40 and counting.
Sony Business Solutions Corporation – Movie on Yamagata; Japan
Fueled by the huge popularity of MX4D® in Japan, MMI’s exclusive Japanese distributor (Sony Business Solutions Corporation) sold a 112-seat theatre to company Movie on Yamagata, with installation slated for Q2 2016.
Sony Corporation of Hong Kong Distributorship – New Install in Bangkok, Thailand
MMI recently signed Sony Corporation of Hong Kong LTD. as an MX4D® distributor in Thailand. The first such install under this banner will be a 120-seat theatre at SF Group’s flagship SF World Cinema Theatre at the prestigious Central World Shopping Complex in Bangkok.
Grand Cinemas – Kuwait
Major chain Grand Cinemas has purchased a 92-seat MX4D® theatre, shipping May 2016.
MISR International Films and Partners Shashat for Cinema – Cairo, Egypt
Also shipping May 2016 are two 80-seat MX4D® theatres for MISR International to install at Americana Plaza Mall, Sheikh Zayed; and Point 90 Cinemas.