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# 1950 Theatre TV

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Seoul, South Korea and Los Angeles, CA—Nov 28, 2016

First 4DX Theatre Comes to France Through Partnership with Les Cinémas Gaumont Pathé

First 4DX Theatre to Open in Paris First Quarter 2017
CJ 4DPLEX, the company behind 4DX - the world’s first and leading 4D cinema technology for feature films – and Les Cinémas Gaumont Pathé – the number one cinema chain operator in France, the Netherlands and Switzerland– have made an agreement to bring the first 4DX theatre to France.
 
The theatre is set to open early next year 2017 and will be located at brand new Pathé’s La Villette multiplex in Paris which is opening mid-December 2016. This location is the largest cinema in Northern Paris, with 16 screens and 2,900 seats.
 
“We are very delighted to open the first ever 4DX theatre in France,” said Martine Odillard, President of Les Cinémas Gaumont Pathé. “The French love various leisure and entertainment opportunities, and they will welcome the chance to experience an unprecedented and immersive 4DX experience. With this agreement, Les Cinémas Gaumont Pathé will solidify its position as a pioneer in the cinema exhibition business in France, delivering a fully immersive cinema experience to French moviegoers.”
 
Since making its first debut in Europe in 2012, 4DX has expanded throughout the region and is now operating in 15 European countries, including Russia, Hungary, Poland, Czech Republic, Bulgaria, Croatia, Ukraine, UK, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia and Norway.
 
More than 370 major Hollywood films have been released 4DX recording successful performances at the box office, especially with the big blockbusters. For example, 4DX recorded an occupancy rate of over 80% during its opening weekend of Batman v Superman: Dawn of Justice in the UK. Due to its widespread success, 4DX has added 5 more screens in the UK just this year, resulting in a total of 8 screens across the country
 
“We are very excited into a new market with Les Cinémas Gaumont Pathé, the leading cinema company in France. Western Europe is very important market for 4DX. Through our new opening, we are looking forward to further expanding our reach to additional Western European countries. We strongly believe that 4DX will offer new movie-going opportunities to French movie fans, and will gradually change the country’s movie-going trends, as well as other neighboring countries,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.
 
4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive event that transcends the traditional cinema experience through motion-activated seats and special effects including but not limited to wind, fog, rain, lightning, vibrations and scents. The result is that 4DX, going beyond 3D, adds visual, aural, olfactory and tactile dimensions to the film-viewing experience, lending itself perfectly to movies of all genres.
 
4DX is the fastest-growing premium cinema format, dominating the worldwide 4D cinema market. 4DX is operating over 38,000 available seats operating at more than 309 theatres in 42 countries

About CJ 4DPLEX: CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 520 Hollywood and local titles have been screened in 4DX. As of April 2018, more than 61,000 4DX seats operate in 500 auditoriums spanning 58 countries. CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company. The company was awarded the Silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. CJ 4DPLEX Directory page About Les Cinémas Gaumont Pathé: Les Cinémas Pathé Gaumont are leaders of exhibition theatres in France, the Netherlands and Switzerland. They are also present in Belgium. At the end of 2017, Les Cinémas Gaumont Pathé operated 111 movie theatres, totaling 1,091 screens, 66,2 million admissions and 760 million euros in revenue. Les Cinémas Pathé Gaumont strategy of upgrading and modernising is based on an active policy of creation, reconstruction, and renovation, constant innovation with the latest technologies, new and adapted services and an optimised viewer experience, at the cinema and online.  Les Cinemas Pathé Gaumont is owned by Pathé, one of the biggest film producers in Europe and a major player in film distribution. Les Cinémas Gaumont Pathé Directory page

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