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Kuala Lumpur, Malaysia—Dec 2, 2016

MBO and Barco Close Exclusive Partnership for New All-Laser Landmark Cinema in Kuala Lumpur

Global cinema technology leader Barco is proud to announce that the MBO Cinemas franchise is currently building Malaysia’s first all-laser theater, exclusively powered by Barco laser projectors. It will feature one flagship laser projector and nine laser phosphor projectors.

The new landmark movie theater in Kuala Lumpur is the first of many more to come. Flagship laser projection enables MBO to boost the moviegoing experience while benefiting from operational efficiencies and reduced costs.

With ten theaters, the new cinema will be the Malaysian cinema chain’s flagship entertainment complex in the country, and a huge attraction for Kuala Lumpur. By installing an ultra-bright flagship laser projector MBO offers visitors the ultimate visual experience in the industry. In the other theaters, MBO will install nine laser phosphor projectors. Freeing users from all lamp-related costs and hassle, these provide significant cost advantages and unprecedented ease of mind.

The first of many collaborations
In its search for state-of-the-art equipment, MBO Cinemas quickly identified the perfect match: Barco. In October of this year, the international leader in cinema technology received the initial order for one DP4K-30L flagship laser projector for the Kuala Lumpur site, along with nine cinema laser phosphor projectors for the other theaters. As the Malaysian cinema leader, MBO will work with Barco to turn its cinemas into future-proof, ecologically-friendly, and operationally-efficient multiplexes.

MBO selected Barco laser technology not just for its image quality; the company will benefit from the lack of lamp changes to reduce its costs and improve its cinema operations. Barco laser technology also boasts significantly lower energy consumption, for additional cost savings that make this investment even more valuable. Even further, the greater attendance and higher ticket prices associated with the visual experience of flagship laser projection lead to higher revenues and plenty of wowed customers who will be eager for more.

MBO has already placed a second order for 10 similar projectors destined for installation at another location. Both MBO and Barco confirm that they are looking forward to a close partnership, anticipating that additional orders will follow in the near future.

Perfect timing for a vivid holiday
The new equipment will be installed at the Kuala Lumper complex in February 2017, anticipating the summer blockbuster season. There couldn’t be a better timing for the grand opening of a state-of-the-art multiplex that offers the ultimate in visual cinema experiences, courtesy of Barco (flagship) laser.

About MBO Cinemas
In the aggressive plan to expand footprint in Malaysia, MBO plans to add 10 new locations and refurbish some of the existing 26 locations in the next two years. Some of the new cinemas will feature the special halls/offerings ie.
MBO Kecil (Kids Hall) – where the kids and family can enjoy the movies in a child friendly and comfortable environment.
MBO Big Screen – extra screen size (width about 20metres), with Dolby Atmos and laser projector
MBO Premier – luxury and comfortable seating within an intimate hall & premium lounge
MX4D Motion Seats – 4D motion seats where moviegoers will ‘feel’ the action on-screen
Cafecito – unique, experiential café concept in a fun, relaxed atmosphere 

Adding on to the state of the art offerings, MBO offers the StarClub, which is Malaysia’s first loyalty program by a cinema chain, offering extensive benefits & privileges, where members can jump in on the Member’s Priority Lane, get free movie tickets on their birthday month, bid for the limited edition movie merchandises & catch exclusive ‘members only’ free screenings to name a few. This loyalty program is highly successful as of to date it has more than 1 million members! 

Booking a ticket online is very convenient, user-friendly and time saving via MBO website or mobile. Moreover, there are no charges when booking online!


About Barco: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Directory page
Source:
Barco (Kuurne)

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