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Kortrijk, Belgium—Dec 2, 2016

Barco Lobby Experience at Regal L.A. LIVE wins the ‘Best Leisure Install’ DailyDOOH Award

Digital cinema leader Barco proudly announces that its Lobby Experience installation at Regal L.A. LIVE: A Barco Innovation Center in Los Angeles, California, won a DailyDOOH Award in the category ‘Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install’.

With the award, which was presented during a black-tie gala at the London Banqueting House last night, DailyDOOH recognizes Barco’s commitment to taking the cinema experience to the next level from the moment moviegoers enter the theater.

In early 2016, Barco closed a multi-year strategic partnership with AEG, the world’s leading sports and live entertainment company and US cinema exhibitor Regal. Their objective: transform Regal L.A. LIVE, Regal’s 14-screen flagship theater in downtown Los Angeles, into the world’s most technologically-advanced movie theater. ‘Regal L.A. LIVE: A Barco Innovation Center’, which was inaugurated in April 2016, now features the latest in Barco cinema technology, including Barco’s Flagship Laser projectors, Barco’s Laser Phosphor projectors, Barco Escape, Barco’s Auro immersive sound system and the Barco Lobby Experience, which the Daily DOOH jury applauded for its ‘innovative approach’.

Driving customer engagement and revenues
The Barco Lobby Experience utilizes a combination of large format video walls and feature screens, dynamic movie posters, synchronized feature film promotional content on flat-screen monitors, and light and sound to turn the cinema lobby and concourse area at Regal L.A. LIVE into an immersive storytelling environment. Back-end analytics provide customer interactivity data, enabling Regal L.A. LIVE to adapt content in order to deliver the most effective messages – and, consequently, boost revenues. 

Tremendous potential
Thanks to its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer an end-to-end cinema lobby solution. Its Lobby Experience portfolio includes all requisite hardware, software, and content creation and management services, and can be fully integrated with POS and other corporate platforms. And, most importantly, it sources movie assets directly from studios. This means that exhibitors can rely fully on Barco to create an interactive, engaging cinema lobby and even raise revenues, without the least effort on their part. 

“We have had a phenomenal response from our guests, who are truly amazed and awed by the Barco Lobby Experience,” comments Shelby Russell, Vice President, Marketing for AEG & L.A. LIVE. “We see tremendous potential for increasing ticket sales and engaging patrons while creating a new entertainment experience that the cinemagoers can’t get anywhere else.” 

The future of cinema
“Regal L.A. LIVE: A Barco Innovation Center exemplifies our vision for modern movie complexes to offer premium, differentiated cinema experiences. This ‘technological playground’ is our commitment to the future of cinema,” Greg Patrick, VP Digital Cinema - Lobby at Barco said upon receiving the award. “The DailyDOOH Award is, therefore, a true recognition of our expertise. We are delighted that the professional DailyDOOH jury acknowledges our efforts and confirms that the Barco Lobby Experience is truly innovative – and a great way for exhibitors to captivate their audience!” 

A full-scale demonstration project of the Barco Lobby Experience is available for tours at the Regal L.A. LIVE theater.

About DailyDOOH
DailyDOOH is a blog on Digital Out-of-Home solutions, put together by a dedicated team of journalists and industry experts. More than writing the blog, the team performs industry analysis, market research, commercial and technical due diligence, product design, software reviews, etc. In 2012, they introduced the DailyDOOH Gala Awards to acknowledge outstanding DOOH projects.

About Barco Digital Cinema: Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2016, we realized sales of 1.102 billion euro. We have a team of 3,500 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page

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More Barco News:
Apr 25, 2018 Cinionic Introduces Family VR Experiences for Cinema Lobbies at Cinemacon
Apr 24, 2018 Cinionic Fuels Major Global Expansion of CJ CGV Cinemas with Barco Projection
Apr 24, 2018 Cineworld Group Signs Deal for 600 Movie Screens Worldwide with Barco Laser Projectors
Apr 24, 2018 Cinionic and Ultrahaptics Enhance Immersive Cinema Lobby Experiences with New Mid-Air Haptic Displays
Apr 23, 2018 Cacinesa Partners with Barco and Bardan to Become First All-Laser Cinema in El Salvador
Apr 23, 2018 Cinionic and Bardan Power First All-Laser Multiplex in Chile with Cineplanet
Apr 17, 2018 Introducing “Cinionic” – A New Brand Launching A New Era in Cinema Experiences
Dec 14, 2017 Barco Receives the Technology Innovator Award at CineAsia 2017
Dec 4, 2017 Barco Joins Forces with Strategic Partners to Advance the Delivery of Dedicated and New Cinema Solutions
Oct 25, 2017 Cinépolis Plaza Satélite Cinema Becomes First “All-Laser” Multiplex in Mexico Powered By Barco Smart Laser Projectors
Oct 23, 2017 Barco Achieves Milestone of 100 All-Laser Cinema Multiplexes Installed Worldwide
Oct 19, 2017 Barco Invites Theater Owners to Experience the Future of Cinema Today at ShowEast 2017
Oct 16, 2017 Cinemark Theatres First to Adopt Single-Source Solution for In-Theater Media Marketing with “One Network Alliance” Digital Lobby Experience
Aug 9, 2017 Galaxy Theatres Selects Barco Laser Projectors to Upgrade its DFX Premium Movie Experience Auditoriums
Jun 20, 2017 Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs
Jun 19, 2017 Coca-Cola joins Barco Lobby Experience at CineEurope
Jun 15, 2017 Barco’s Two New Smart Laser Projectors Allow Large-Screen Cinemas to Benefit from Low TCO
Jun 14, 2017 Barco Turns its Vision for the Future of Cinema into Reality at CineEurope 2017
Apr 20, 2017 Futureworks (India) Joins the Revolution By Trusting in Barco 4K Cinema
Apr 11, 2017 Barco Helps Awaken the Force at Star Wars Celebration Orlando 2017 as the Official Laser Projection Provider
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