Cinema Technology Oct. 20, 2021
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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





SHARP NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of SHARP NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. SHARP NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



GDC Technology is a leading manufacturer and provider of cinema equipment and solutions including cinema automation systems, cinema servers, cinema enterprise software, cinema storage, cinema audio solutions, and cinema projectors that meet the highly demanding performance, security and reliability requirements established by motion picture studios.





QSC is the global leader in cinema signal processing, power amplifiers, and loudspeakers for all applications within today's modern cinema entertainment center. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



Strong Cinema, a segment of Ballantyne Strong, Inc., consists of:

Strong Technical Services (STS) that offers a comprehensive suite of cinema-focused services, including installation, maintenance, and technical support, to exhibitors throughout the United States.

Strong/MDI Screen Systems Inc. one of the world's leading cinema screen manufacturers that produces and sells specialty screens, screen support structures, and other film exhibition equipment for customers globally.  





USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

Industry Partners



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 




The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 

Shows & Events



CineEurope 2021, has been re-scheduled for October 4-7 in Barcelona.  CineEurope promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.



CinemaCon 2022 has been scheduled for April 25 - 28, 2022 at Caesars Palace in Las Vegas.  Check the links below for the latest information. 




ShowEast 2021 -- cancelled --,  scheduled to be held in Miami from Nov 8-11, 2021 at Loews Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.



-- cancelled --  CineAsia 2021 has been scheduled for Dec 6-9th 2021 in Bangkok.  Check links for the latest  information. 


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Los Angeles, CA—Feb 22, 2017

MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains

MMI unveils its breakthrough concept at the Pacific Theater at The Grove during the International Cinema Technology Association Seminar Series in Los Angeles.
A pioneer of interactive entertainment technology, MediaMation, Inc. (MMI), a US-based company, has led innovation in creating immersive experiences for cinemas, theme parks and attractions for over two decades. MMI debuted a new breakthrough concept, the MX4D VR Pod System, at the ICTA Seminar Series in LA. 

This concept is a cutting-edge attraction designed to increase dwell time in lobby and concession areas and drive additional revenue for cinema owners. MMI is collaborating with exhibitors, studios and brands on content that resonates with patrons during the customer intercept research phase, before executing full production of the lobby systems.
 
For the launch, MediaMation and GDC-Tech hosted an ICTA after party on January 18th at Pacific Theaters The Grove. In advance of GDC-Tech’s special screening of Patriots Day (in DTS sound), guests enjoyed exclusive access to be “one of the first” to experience the MX4D VR Pod. The Pod generated a strong response from exhibitors with an interest in new ways to engage customers in their lobbies and key executives from Disney, Fox, Paramount, Warner Brothers, Universal and Sony were in attendance throughout the day and evening.
 
MediaMation also partnered with Coca-Cola on a custom-branded Pod that was included in the Coca-Cola booth at the International Association of Amusement Parks and Attractions (IAAPA) conference in November. This Pod featured the Coca-Cola brand on the exterior paired with a dynamic MX4D VR experience and branded content. Feedback from industry executives and IAAPA attendees was overwhelmingly positive, with the “Coca-Cola” smell being a standout favorite. In March, Coca-Cola will partner with MMI on a branded version of the Pod for their booth at CinemaCon 2017.
 
The Pod includes two MX4D Motion EFX seats and choice of VR headsets, used to view virtual reality, branded and 3D content, as well as trailers and games, for an exhilarating and entertaining ride. The Pod features six high-profile areas for custom graphics, enabling exhibitors to generate revenue through third-party advertising, admissions and micro-transactions. This one-of-kind lobby attraction is designed to excite and engage patrons, and encourage sharing on social media to increase cinema exposure.
 
“My team and I wanted to create a turnkey cinema attraction that combines the latest VR technology with our MediaMation MX4D seats to create a winning solution that increases revenues for our cinema partners,” said Dan Jamele, CEO, MediaMation, Inc.. “We received a lot of positive and constructive feedback during IAAPA 2016 and at our official concept release at ICTA LA 2017 last week. We couldn’t be more excited to bring the latest MediaMation innovation to cinemas in the coming year.” 


About MediaMation, Inc.: MediaMation,Inc. is a worldwide entertainment systems integration company and a leader in providing technological solutions to the Cinema, Attractions, VR and eSports market as well as implementing turnkey creative solutions for complex shows, rides, exhibits and fountain shows for theme parks, zoos, aquariums and museums.  MediaMation has extensive experience in design, manufacturing, project managing, engineering and support of their patented interactive product line including its MX4D Motion EFX technology.
Founded in 1991, MediaMation’s 30 years of experience working on complex projects, both large and small and in multiple geographic territories, has garnered them a reputation that is unsurpassed in the industry due to their mission to go the extra mile for their clients.   Many of MediaMation’s projects have been recognized with key industry and sector awards.  For more information, visit www.MX-4D.com, follow @MediaMationMX4D on Twitter or MediaMation, Inc. on Linkedin.  For press inquiries, contact marketing@mediamation.com

MediaMation, Inc. Directory page

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More MediaMation News:
Oct 3, 2021 Arts Alliance Media Announce Partnership with MediaMation to Become Sole MX4D® Reseller
Feb 24, 2020 Funimation Films Teams with Mediamation’s MX4D to Offer “My Hero Academia: Heroes Rising” in Immersive, Motion Format
Dec 12, 2019 B&B and MX4D Open First 4D Theatre in Dallas-Ft. Worth
Oct 8, 2019 Kinepolis' Jaarbeurs Theatre, Utrecht, Netherlands Launches this Week with MX4D EFX Auditorium
Sep 17, 2019 MX4D and B&B Theatres Announce a New Ten Theatre Deal
Jun 17, 2019 Diesel Kino to Bring the Future Of Cinema To Moviegoers With New MX4D Theatre
Apr 30, 2019 Bollywood Star Richa Chadha Kicks Off India's First MX4D Opening
Apr 23, 2019 B&B Opens MX4D Theatre in Overland Park, KS to Coincide With Release of Avengers: Endgame
Apr 16, 2019 Hollywood Esports Plans To Provide Gamers A Bigger Experience With Dolby Atmos In Their Hollywood Esports MX4D Theatres
Apr 3, 2019 Warner Brothers and MX4D Team Up on Multiple Titles in 2019
Apr 2, 2019 TCL Chinese Theatres to Open Second MX4D Theatre Venue with Hollywood Esports at Theatre Box®
Apr 2, 2019 Filmhouse Cinemas of Nigeria Signs Multi-Theatre Deal with MediaMation's MX4D
Apr 1, 2019 MX4D Expanding on Five Continents in 2019-The Global 4D Format Explosion
Dec 11, 2018 MediaMation, Inc. (MMI) And B&B Theatres Bring New Innovative Cinema Technology To Ankeny, IA
Nov 28, 2018 MediaMation, Inc. (MMI) Entertains Serbian Cinema Market With Two New MX4D® Theatres
Oct 9, 2018 MediaMation, Inc. (MMI) Expands MX4D® Global Footprint with Theatre in Austria
Apr 24, 2018 MediaMation, Inc. Expands MX4D Esports Theatre Network To Chicago
Apr 23, 2018 MediaMation, Inc. (MMI) Announces New CEO and Partnership For Rapid Global Growth
Apr 14, 2018 MediaMation, Inc. (MMI) Works With B&B To Enhance Movie Experiences In Tulsa, OK
Dec 12, 2017 Volfoni and MediaMation Join Forces to Showcase Best-in-class Cinema Technology at CineAsia 2017
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