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Los Angeles, CA—Feb 22, 2017

MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains

MMI unveils its breakthrough concept at the Pacific Theater at The Grove during the International Cinema Technology Association Seminar Series in Los Angeles.
A pioneer of interactive entertainment technology, MediaMation, Inc. (MMI), a US-based company, has led innovation in creating immersive experiences for cinemas, theme parks and attractions for over two decades. MMI debuted a new breakthrough concept, the MX4D VR Pod System, at the ICTA Seminar Series in LA. 

This concept is a cutting-edge attraction designed to increase dwell time in lobby and concession areas and drive additional revenue for cinema owners. MMI is collaborating with exhibitors, studios and brands on content that resonates with patrons during the customer intercept research phase, before executing full production of the lobby systems.
 
For the launch, MediaMation and GDC-Tech hosted an ICTA after party on January 18th at Pacific Theaters The Grove. In advance of GDC-Tech’s special screening of Patriots Day (in DTS sound), guests enjoyed exclusive access to be “one of the first” to experience the MX4D VR Pod. The Pod generated a strong response from exhibitors with an interest in new ways to engage customers in their lobbies and key executives from Disney, Fox, Paramount, Warner Brothers, Universal and Sony were in attendance throughout the day and evening.
 
MediaMation also partnered with Coca-Cola on a custom-branded Pod that was included in the Coca-Cola booth at the International Association of Amusement Parks and Attractions (IAAPA) conference in November. This Pod featured the Coca-Cola brand on the exterior paired with a dynamic MX4D VR experience and branded content. Feedback from industry executives and IAAPA attendees was overwhelmingly positive, with the “Coca-Cola” smell being a standout favorite. In March, Coca-Cola will partner with MMI on a branded version of the Pod for their booth at CinemaCon 2017.
 
The Pod includes two MX4D Motion EFX seats and choice of VR headsets, used to view virtual reality, branded and 3D content, as well as trailers and games, for an exhilarating and entertaining ride. The Pod features six high-profile areas for custom graphics, enabling exhibitors to generate revenue through third-party advertising, admissions and micro-transactions. This one-of-kind lobby attraction is designed to excite and engage patrons, and encourage sharing on social media to increase cinema exposure.
 
“My team and I wanted to create a turnkey cinema attraction that combines the latest VR technology with our MediaMation MX4D seats to create a winning solution that increases revenues for our cinema partners,” said Dan Jamele, CEO, MediaMation, Inc.. “We received a lot of positive and constructive feedback during IAAPA 2016 and at our official concept release at ICTA LA 2017 last week. We couldn’t be more excited to bring the latest MediaMation innovation to cinemas in the coming year.” 

About MediaMation, Inc.: For over 25 years, MediaMation, Inc. has provided innovative technological solutions to the Cinema and Themed Entertainment market and has expanded to the ESports industry in 2017. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theaters and seats, including its MX4D Motion EFX technology, with over 300 installations worldwide. MediaMation also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. MediaMation, Inc. Directory page

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More MediaMation News:
Apr 24, 2018 MediaMation, Inc. Expands MX4D Esports Theatre Network To Chicago
Apr 23, 2018 MediaMation, Inc. (MMI) Announces New CEO and Partnership For Rapid Global Growth
Apr 14, 2018 MediaMation, Inc. (MMI) Works With B&B To Enhance Movie Experiences In Tulsa, OK
Dec 12, 2017 Volfoni and MediaMation Join Forces to Showcase Best-in-class Cinema Technology at CineAsia 2017
Oct 26, 2017 Movers and Shakers: Latin American (LATAM) Cinema Chain MUVIX To Add First MX4D® Motion EFX Theatre in Chile
Aug 28, 2017 Cine Colombia Announces Two New Dinamix 4D Theatres to be Launched in 2017, featuring MediaMation’s MX4D Motion EFX Seating
Mar 27, 2017 TCL Chinese Theatre in Hollywood Announces Plans for the First Ever MX4D Motion EFX Esports Theater
Feb 22, 2017 Mediamation Marks 100th MX4dⓡ Theater Installation During Omnijoi Cinema’s 60th Theater Opening Celebration in Shanghai, China

Nov 15, 2016 MediaMation names new CEO and continues global growth of MX4D® theatres with Wanda Group
Apr 13, 2016 4D Cinema Innovator Mediamation, Inc. Expands Footprint In Domestic & Global Markets with Greatest Strides in China
Feb 23, 2016 4D Cinema Manufacturer Mediamation Inc., Expands Presence in Pacific Rim with First MX4D® Cinema Installation In the Philippines.
Jan 27, 2016 Cinema Industry Movers & Shakers Feel “The Force” Of “Star Wars: the Force Awakens” in Mediamation MX4D®
Dec 17, 2015 New 2015 Sony Business Solutions & Mediamation Partnership Brews Winning 4D Formula in Japanese Cinema Market
Dec 9, 2015 UAE’s Premiere Entertainment Provider Reel Cinemas to Mark Debut of MediaMation MX4D® MOTION EFX Theatre at World’s Largest Mall in Dubai
Apr 22, 2015 4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc.
Feb 3, 2015 Immersive 4D Movie Leader Mediamation, Inc. is High-Visibility Player at ICTA
Oct 27, 2014 Heather Blair Joins Mediamation Team Full Time as Head of Cinema Sales
Mar 26, 2014 US Cinema Chain, Santa Rosa Entertainment Group and City Cinema of Oman to install 4D/5D Theaters with MediaMation X4D® Motion EFX Technology.
Mar 19, 2014 MediaMation Inks Deal with Cine Colombia, Colombia’s Largest Theater chain to Roll Out 4D/5D Motion Effects Theaters Powered by MediaMation’s X4D® Motion Technology
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