CinemaNext, Ymagis Group’s leading exhibitor services provider in
Europe (ISIN: FR0011471291, TICKER: MAGIS, PEA-PME-eligible), today announced
the launch of Sphera, its new premium format cinema concept, delivering a
superior moviegoing experience and content flexibility for cinema operators and
theatre owners, at the upcoming CinemaCon 2017.
CinemaNext will introduce
Sphera next week at its booth #2313A (Augustus Ballroom) at Caesars Palace during
CinemaCon, the official convention of the National Association of Theatre
Owners (NATO), which takes place in Las Vegas (NV), 27-30 March 2017.
“With the launch of Sphera, a new benchmark in premium
format cinema, we are committed to providing the highest-quality cinemagoing
experience,” explains Till Cussmann, Senior Vice President of CinemaNext. “Our
comprehensive offer includes design, projection, audio and color treatment.
Sphera can either be implemented as part of new cinema builds or retrofitted
auditoriums. It also provides the ultimate viewing experience combined with
total programming flexibility. Film, arts, gaming, events and concerts are all
delivered with the sharpest picture, the deepest sound and in perfect comfort. The
components combine to produce a truly immersive effect, opening new worlds for
audiences with rich and varied content.”
“After recently unveiling EclairColor, our new digital
HDR color technology, Ymagis Group is thrilled to bring yet another innovation
to cinema exhibitors with Sphera,” said Jean Mizrahi, Founder and CEO of
Ymagis Group. “It is our ambition to provide exhibitors – whether they operate
small, medium or large-size cinema complexes – with a new turnkey solution that
will help them dramatically enhance the audience experience with impressive
cinematic visuals, immersive audio and state-of-the-art contemporary design.”
The most advanced technology
Sphera offers the
highest picture quality available today with deeper blacks, richer colors
and finer details. Powered by EclairColor and the latest projection
technologies, Sphera features a new digital HDR color solution that combines an
innovative mastering process with the optimization of select projection system
technologies. Presenting images with more contrast and greater fidelity, EclairColor
delivers image projection of unprecedented quality, brings out detail, and
gives a better sense of depth. Sphera projection systems are 4K and screens are
wall-to-wall for greater impact. 3D projection is particularly powerful thanks
to the configuration, and all auditoriums are HDR ready.
technology based on the latest knowledge of energy transducers that is unique
in the cinema industry, Sphera’s audio system is unrivalled. Moviegoers are
literally enveloped in a surrounding sound, based on Dolby™ Atmos, that puts
them center stage with intelligent and multidimensional delivery. It showcases
a higher frequency than standard systems, with a greater, more powerful bass
each moviegoer can feel instead of hear. There’s no need for cinema operators to
rely on audio technicians, as the system is truly multi-purpose. Exhibitors can
easily switch between configurations for different content using any device.
Sphera’s designers have created a distinct interior
concept that includes a lobby area, bar area and a unique Eames-inspired seat
design, covered with material to reduce light reflection. An artistic, dynamic
lighting system enhances the overall entertainment experience. It can be
programmed to reflect content or mood; building anticipation, adding to the
excitement or instilling a relaxed feel. The auditorium can become a 360°
ambient light effect with different lighting for moviegoers’ arrival,
advertising, movie trailers, breaks and credits.
Learn more about Sphera at http://www.spheracinema.com
a is registered trademark of Ymagis Group.