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Seoul, South Korea and Los Angeles, CA—May 18, 2017

CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year

  • Opens 4DX Screens in  20  Theatres Across  13  European Countries In 12 Months  from May 1, 2016 through April 30, 2017
  • Occupancy Rates of 4DX Theatres in Europe For Opening Weekend of  The Fate of the Furious More Than 20% Higher Than  4DX’s  Global Average
 
CJ 4DPLEX, the world's leading 4D cinema company, has increased the European footprint of its 4DX technology by 65 percent in the past year.

After first coming to Europe in 2012 with the opening of four 4DX theatres, CJ 4DPLEX has spent the last 12 months rolling out its immersive cinema technology - featuring moving seats and environmental effects such as wind, rain, scents, and much more - across the continent. The expansion has reached 20 new European locations that have opened from May 1, 2016 through April 30, 2017, including the first 4DX theatres in Slovakia, Serbia, Norway and France.
 
As of April 30, 2017, there are 51 4DX theatres across 16 European countries. By comparison, at the end of April 2016, there were 31 4DX theatres across Europe.

A major reason for this expansion is the passionate following 4DX has in Europe, where 59 titles were showcased in the format in 2016 alone. The newest title to be released in 4DX is Guardians of the Galaxy Vol. 2, which is currently being presented on all 51 European screens.
 
4DX screenings of The Fate of the Furious recently generated 20 to 30 percent higher occupancy rates in Europe than the worldwide 4DX average occupancy rate (56 percent) during the film’s international opening week.  Some of the film’s strongest success in this format took place in France, where 4DX screenings The Fate of the Furious saw an average occupancy rate of nearly 100 percent, virtually selling out during the entire two weeks of the film's 4DX run. Other notable opening weekend occupancy rates for the global blockbuster include Croatia (98 percent), Norway (89 percent), Switzerland (86 percent) and Portugal (82 percent).
 
“Europe is one of our important markets, with theatres on the continent currently making up 14 percent of the total number of 4DX locations around the world. We eagerly continue to rapidly expand our reach in the region, building solid partnerships with new multiplex operators and maintaining reliable relationships with existing partners as we grow our European footprint,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.
 
In Europe, 4DX is currently available in Russia, Hungary, Poland, the Czech Republic, Bulgaria, Croatia, Ukraine, the United Kingdom, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia, Norway and France.  The most recent 4DX theatre openings, in France and Norway, have seen an overall average occupancy rate of 80 percent for the duration of an entire month since they launched. A new 4DX location in Europe - the 52nd on the continent - is set to open in partnership with Hollywood Megaplex (HMP) in Austria in the next few months.

About CJ 4DPLEX: CJ 4DPLEX is the world’s first company behind the immersive film technologies, 4DX and ScreenX. The company is headquartered in Seoul with international offices in Los Angeles and Beijing. 4DX provides moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX Directory page
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More CJ 4DPLEX Press Releases: Sep 8, 2017 4DX Becomes Fastest Premium Cinema Format to Reach 400 Screens Aug 24, 2017 “Kingsman: The Golden Circle” Set to Debut in ScreenX Format Aug 3, 2017 CJ 4DPLEX Expands 4DX Footprint to Austria with Debut at Hollywood Megaplex Gasometer Aug 1, 2017 Innovative Cinema Format 4DX Has Record-Breaking Six Months with 9.3 Million Moviegoers and $ 110 Million in First Half of 2017 Jun 22, 2017 4DX and Nordisk Film Cinemas Strike Deal to Bring Nine Additional Screens to Scandinavia Jun 9, 2017 PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets Jun 2, 2017 30 New 4DX Theatres to Open in Europe Via Partnership Between CJ 4Dplex And Les Cinemas Gaumont Pathe May 22, 2017 “Pirates of the Caribbean: Dead Men Tell No Tales” Set to Debut in ScreenX Format May 4, 2017 Marvel Studios’ Guardians of the Galaxy Vol. 2 Released in 4DX Across 47 Countries Worldwide Apr 28, 2017 4DX to Open First Theatre in Qatar through Partnership with VOX Cinemas Apr 3, 2017 CinemaCon Attendees Sway, Twist (And Shout!) While Demoing 4DX Mar 29, 2017 4DX Announces Australian Debut Through New Partnership with Village Cinemas Mar 27, 2017 CJ 4Dplex Introduces New Seat Motions Sway and Twist, Unveils VR Sports Attraction Unit Mar 23, 2017 4DX Motion Seats and Environmental Effects Coming to Rio for First Time Feb 22, 2017 4DX Comes to Austrian Theatres for the First Time Feb 3, 2017 4DX Bringing Moviegoers into the Action with Early 2017 Releases Jan 23, 2017 CJ CGV’s Flagship U.S. Theatre Holds Grand Opening January 27 In Buena Park Jan 13, 2017 4DX to Debut in Norway this March at Ringen Theatre in Oslo Dec 27, 2016 4DX Finishes 2016 with Record 15 Million Movie-goers Grossing $200 Million at Worldwide Box Office More
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