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Seoul, South Korea and Los Angeles, CA—May 18, 2017

CJ 4Dplex Grows European 4Dx Footprint By 65% in One Year

  • Opens 4DX Screens in  20  Theatres Across  13  European Countries In 12 Months  from May 1, 2016 through April 30, 2017
  • Occupancy Rates of 4DX Theatres in Europe For Opening Weekend of  The Fate of the Furious More Than 20% Higher Than  4DX’s  Global Average
 
CJ 4DPLEX, the world's leading 4D cinema company, has increased the European footprint of its 4DX technology by 65 percent in the past year.

After first coming to Europe in 2012 with the opening of four 4DX theatres, CJ 4DPLEX has spent the last 12 months rolling out its immersive cinema technology - featuring moving seats and environmental effects such as wind, rain, scents, and much more - across the continent. The expansion has reached 20 new European locations that have opened from May 1, 2016 through April 30, 2017, including the first 4DX theatres in Slovakia, Serbia, Norway and France.
 
As of April 30, 2017, there are 51 4DX theatres across 16 European countries. By comparison, at the end of April 2016, there were 31 4DX theatres across Europe.

A major reason for this expansion is the passionate following 4DX has in Europe, where 59 titles were showcased in the format in 2016 alone. The newest title to be released in 4DX is Guardians of the Galaxy Vol. 2, which is currently being presented on all 51 European screens.
 
4DX screenings of The Fate of the Furious recently generated 20 to 30 percent higher occupancy rates in Europe than the worldwide 4DX average occupancy rate (56 percent) during the film’s international opening week.  Some of the film’s strongest success in this format took place in France, where 4DX screenings The Fate of the Furious saw an average occupancy rate of nearly 100 percent, virtually selling out during the entire two weeks of the film's 4DX run. Other notable opening weekend occupancy rates for the global blockbuster include Croatia (98 percent), Norway (89 percent), Switzerland (86 percent) and Portugal (82 percent).
 
“Europe is one of our important markets, with theatres on the continent currently making up 14 percent of the total number of 4DX locations around the world. We eagerly continue to rapidly expand our reach in the region, building solid partnerships with new multiplex operators and maintaining reliable relationships with existing partners as we grow our European footprint,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.
 
In Europe, 4DX is currently available in Russia, Hungary, Poland, the Czech Republic, Bulgaria, Croatia, Ukraine, the United Kingdom, Switzerland, Romania, Turkey, Portugal, Slovakia, Serbia, Norway and France.  The most recent 4DX theatre openings, in France and Norway, have seen an overall average occupancy rate of 80 percent for the duration of an entire month since they launched. A new 4DX location in Europe - the 52nd on the continent - is set to open in partnership with Hollywood Megaplex (HMP) in Austria in the next few months.

Media Gallery
About CJ 4DPLEX: CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive, multi-sensory cinematic experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles, as well as content ranging from concerts to commercials.  Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 500 Hollywood titles have been screened in 4DX. To date, more than 59,000 4DX seats operate in 492 auditoriums spanning 57 countries. CJ 4DPLEX Directory page
Countries:
United States

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More CJ 4DPLEX News:
Apr 12, 2018 “4DX with ScreenX” Wins Big and Takes Home Silver at the Edison Awards in NYC
Apr 3, 2018 Industry-Leading Cinema Technology 4DX Hits Record-Setting 500 Screen Milestone
Mar 21, 2018 “4DX with ScreenX” to Make Worldwide Debut at CinemaCon 2018, Opening a New Chapter in Cinematic Innovation
Feb 15, 2018 “4DX with ScreenX” Announced as Edison Award Finalist
Feb 12, 2018 “Black Panther” to Become First Marvel Studios Film to be Released in the ScreenX Format
Jan 10, 2018 Following Strong Box Office Results Coast-to-Coast, CJ 4DPLEX and Regal Expand 4DX U.S. Roll-Out Plan with Washington, D.C. as Newest Opening
Jan 4, 2018 4DX Closes Out 2017 Reaching $230 Million at the Box Office and 19 Million in Admissions
Jan 3, 2018 CJ 4DPLEX and Cinépolis Reveal Seven Locations of Next 4DX Theatres to Open in 2018
Dec 22, 2017 Les Cinemas Gaumont Pathe Increases 4Dx Roll Out Commitment to 50 Theatres Via Expanded Partnership
Dec 14, 2017 4DX Forms New Partnership with Malaysia’s Golden Screen Cinemas And Signs Strategic Deal with PVR Cinemas to Launch Another Sixteen 4DX Screens in India
Nov 20, 2017 4DX Lands in Switzerland through Partnership with KITAG CINEMAS Continuing Rapid European Expansion
Nov 13, 2017 CJ 4DPLEX to Debut New 4DX VR Product at IAAPA Attractions Expo 2017
Oct 26, 2017 4DX Opens in 50th Country with First Theatre in Australia
Oct 16, 2017 Four New 4DX Theaters to Open in Belgium, France and Spain in Partnership with Kinepolis
Sep 8, 2017 4DX Becomes Fastest Premium Cinema Format to Reach 400 Screens
Aug 24, 2017 “Kingsman: The Golden Circle” Set to Debut in ScreenX Format
Aug 3, 2017 CJ 4DPLEX Expands 4DX Footprint to Austria with Debut at Hollywood Megaplex Gasometer
Aug 1, 2017 Innovative Cinema Format 4DX Has Record-Breaking Six Months with 9.3 Million Moviegoers and $ 110 Million in First Half of 2017
Jun 22, 2017 4DX and Nordisk Film Cinemas Strike Deal to Bring Nine Additional Screens to Scandinavia
Jun 9, 2017 PVR Cinemas launches its first 4DX screen in respective Bengaluru and Mumbai markets
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