Paris, Liège, Signal Hill CA—Jun 21, 2017
CinemaNext Announces Technology Licensing Agreement with Adaptive Technologies Group at CineEurope 2017
CinemaNext (Ymagis Group - ISIN: FR0011471291, MAGIS,
PEA-PME), the European specialist in cinema exhibitor services, today announced
a new technology licensing agreement with US-based Adaptive Technologies Group (ATG)
for its PS Box boothless cinema solution. Under this exclusive agreement,
Adaptive will manufacture the PS Box at their factory in southern Los Angeles and
sell it in select territories including the USA, Canada, Mexico, Latin America
and Australia & New Zealand.
The PS Box is the
first active enclosure customized for specific digital cinema projectors. It allows
cinema exhibitors with space restrictions to integrate this “silencer” solution
directly inside any auditorium without compromising the moviegoing experience,
thanks to a powerful noise reduction system and lifting systems either suspended
from the ceiling or from the back wall. Designed by CinemaNext’s Spanish
subsidiary, Proyecson, based in Valencia, the PS Box is compatible with select
DCI-compliant projection systems from NEC, Barco, Christie and Sony.
The announcement
was made in Barcelona on the second day of CineEurope, the official convention
of the International Union of Cinemas (UNIC) in Europe.
“We are
thrilled with this new technology license agreement with our preferred partner
ATG, a seasoned company we have been using at CinemaNext for many years with
their quality cinema-related audio wall and ceiling surround mounts,” explains
Francisco Lafuente, CinemaNext Regional Manager, Southern Europe and Managing
Director of CinemaNext Spain/Proyecson. “ATG is the right partner to manufacture
our product in the US and in the most cost-effective manner. They understand the
needs of our industry and will increase the demand for this product in their marketplace
and new territories.”
“Making their
proven PS Box technology available throughout the Americas through us offers
our fast-growing industry many more and economical boothless projection options
for cinema exhibitors,” explains Paul Allen, President of ATG. “We want to make
these designs locally available and include them with our own cinema product
line. It is a natural choice for us to serve as both manufacturer and
distributor for their well thought out and thoroughly tested projector lift
solutions. CinemaNext has demonstrated to us over years their deep commitment
to quality product design. We enjoy a shared synergy and look forward to an
increasing level of commerce with CinemaNext as a result of this licensing
agreement.”
