TOPEKA, KS—May 2, 2006
QuVIS Cinema Systems In Asia Now JPEG2000 Enabled
QuVIS is pleased to announce that all QuVIS Cinema
Systems in Asia, including Korea, Japan and China are now JPEG2000 enabled.
These systems are now capable of playing current DCI Digital Cinema Packages (DCPs)
using JPEG2000, as well as the QuVIS QPE™ (Quality Priority Encoding) they have
utilized for several years.
"The JPEG2000 enabling of our QuVIS Cinema Systems went very well. The support was excellent," said Eun Huh, CEO of Benhur Corporation. “Our customers continue to be very happy with QPE content. The ability to play DCI DCPs allows them broader access to features.”
All future QuVIS Cinema System deployments will provide this dual decoding
capability, offering exhibitors the ability to present a wider variety of high
fidelity content such as independent films, high quality advertising, sporting
events and locally produced content. Outside North America, such content is
often mastered in QuVIS’ QPE format - the same encoding technology used by NASA
for its launch imaging. With the addition of JPEG2000 DCP support, these
international exhibitors can now play first run Hollywood movies directly from
"Korean movies are mastered with QuVIS technology, and only QuVIS' QPE format has been used for screenings,” says Huh, “More than 30 Korean movies
will be shown this year using QuVIS technology. With both JPEG2000 and QuVIS'
QPE formats, we're very pleased to be able to provide more content choices to
our customers, including MegaBox, CGV and Dong-Young Studios."
With its recent introduction at NAB2006 of the new QuVIS Cinema System 4K, with
JPEG2000 support, QuVIS continues to push digital cinema technology forward.
These new 4K systems also have the functionality to extract a 2K image from 4K
content in real-time.
“We are very pleased with completion of the JPEG2000 enablement in Asia,” said
Larry Jacobson, President of QuVIS’ Entertainment Division. “We strive to
provide innovative features and functionality that enable the exhibitor to
expand their top and bottom lines in both traditional and non-traditional ways. Innovation has been the driving force behind the industry’s only single server
3D and QuVIS’ 4K delivery. The pristine image quality of QPE and the
functionality of the QuVIS players made them early leaders in the industry. The deployment of QuVIS Cinema Systems that are also JPEG2000 enabled provides further support for exhibitors investing
in a long-term solution.”