Cinema technology leaders from across the industry came together
in a recent edition of Boxoffice Pro LIVE Sessions, in partnership with the
International Cinema Technology Association (ICTA), dedicated to addressing the un-mothballing of technology and assets related to
presentation and operations in a post-covid
business environment as movie theatres around the world
prepare to reopen.
Today’s movie theatres are stocked full of sensitive digital
equipment which has sat idle for many months, and if not properly prepared and
sequenced for turn on, expensive damage can occur.
Divided into five different sections, the session, organized and
moderated by Frank Tees, VP of Technical Sales Support at Moving Image
Technologies, featured technology experts sharing insights and advice on how to
make sure cinema equipment is ready for a return to business. Frank is also VP of ICTA and is slated to
take over as President next year. Moving iMage Technologies (MIT) is a leading manufacturer,
distributor, and integrator in the cinema exhibition industry.
Dan Ruppel, Director, Field Service, Strong Technical Services,
discussed projector power-ups. Kobe
Bone, CEO, TriState Digital Cinema Services, discussed server start up. Barry Ferrell, VP Cinema Product Development
and Strategy, QSC LLC, presented “Restoring Your Cinema Audio System”. Matt Jahans, SVP
Technology, Harkness Screens, presented“Screen Considerations When Reopening Cinemas”. Alan
Roe, CEO, Jacro and President ICTA, discussed “Rebooting the PoS (Point of Sales): Reopening Sales Channels and
Reducing Human Contact”.
The video sessions were attended by over 500 cinema
executives, managers and technical specialists from 45 countries throughout the world. Outside experts termed
it “tremendously successful”, and a second session is scheduled for June 9,
entitled “Cinemas vs. Coronavirus--New Technologies to Help Cinemas Reopen”,
again moderated by MIT’s Frank Tees.
The
ICTA Cinema Technology Reboot Camp webinar was hosted by Boxoffice Pro, the
world's premiere source of information about the global cinema industry, which has
provided exclusive news and numbers to the film industry since 1920.
